Category: Simplifying Your Marketing

Lessons From King Henry

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You know me, I don’t like to brag, but… I just conquered one of the most difficult challenges known to mankind. Peace in the Middle East? Harder. Cure for cancer? Please, you are not thinking big enough. No, my friend, what I did was successfully transition my family of five from one cell phone carrier to another. (Insert loud cheering noise here.) Not only that, but despite the fact that we live in four different states across the country, by the time the dust had settled, we each had new phones in our […] Click to read more…

Coffee Shop Marketing 

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14 COMMENTS

Tell me if this sounds familiar… You’re sitting in a coffee shop with a friend or colleague who utters the following phrase: Can you recommend …  From there, it could be anything. … a tutor for my son? … a financial planner? … a facilitator for our offsite meeting? You close your eyes, give it some thought, and try to come up with the name of someone who might be a match. Congratulations, you have just lived an example of word of mouth. One person with a problem asks another person […] Click to read more…

Get Off the Marketing Couch

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12 COMMENTS

(Listen to this post, here.) I got a big surprise when I went to my son Jonathan’s college graduation last month: I had to wear pants. Now don’t get me wrong; I wear pants as much as the next guy. But what I have not done in a long time is wear dress pants. That’s because thanks to the pandemic, I have not been invited to speak at a conference or company offsite in more than two years (at least I hope that’s the reason). Plus, even though I am again attending in-person networking […] Click to read more…

A Snail Mail Tale

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45 COMMENTS

(Listen to this post, here.) Up until I turned 40, I never earned a cent that didn’t come in the form of a paycheck. But when I finally left my last job, I realized something: I prefer working alone. Before that, working in restaurants through college and in companies later on, I was always involved in some sort of group effort. It was fine. But for me, I now realize, doing my own thing is a better fit: I make my own hours (10 – 6); I decorate my own […] Click to read more…

The Bigness of Smallness

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(Listen to this post, here.) According to extensive research that I have been conducting for nearly five minutes, celebrated author Stephen King has a net worth of 500 million dollars. Just to give you a sense of how big a number that is, it’s more than the combined net worth of Taylor Swift ($400 Million) and me. All in all, not bad for a guy who’s earned a living by making things up. Not only that, but it’s a terrific business model since his costs consist of nothing more than a desk, […] Click to read more…