Category: Simplifying Your Marketing

Most Things Don’t Matter

(Listen to this post, here.) Recently (well, two years ago), they changed the exit numbers on route 495 in Massachusetts, the highway nearest my house. Previously, the numbers were sequential – my exit was 21. Now, however, the exits are “milepost-based,” meaning they reflect how many miles the exit is from the highway’s starting point. So, and while I personally haven’t moved an inch, I now live off of exit 54. The thinking, apparently, is that by numbering the exits based on distance, people can estimate how much further they need […] Click to read more…

Bear Necessities

(Listen to this post, here.) We were out in Montana last week (Glacier National Park area) for a family vacation. Our three kids live far away in different states, so these annual get-togethers are a nice opportunity for them to remember why they moved. Montana, of course, is known for many things: breathtaking mountain vistas, pristine lakes, and, of course, bears. Lots of bears. You know you are in a bear-heavy place when the signs along the hiking trails explain how to differentiate between the different types of bears you may encounter. […] Click to read more…

The Sound of One Hand Marketing

(Listen to this post, here.) My wife, Linda, broke her wrist last week after a fall from her bike. I was right behind her when it happened; I couldn’t believe how fast and hard she went down. Still, while it is definitely a serious injury (surgery required), it could have been much worse. It could have been me. I am kidding! She could have hit her head, broken her collarbone, gotten hit by a car, etc. The good news is that she will be back to 100% in a matter of weeks. […] Click to read more…

Late Night Lessons

(Listen to this post, here.) So I got up to pee the other night (don’t worry this won’t get creepy) and I had a problem: I could not locate the bathroom. This was a surprise. I’ve done this a thousand times – sometimes in the same night (okay, I may have lied earlier). And since my wife, Linda, is a very light sleeper, we keep the room nearly pitch black. Still, I can literally find my way blindfolded: stand up, take a left at the foot of the bed, two steps […] Click to read more…

Choice Is Overrated

(Listen to this post, here.) We flew down to Atlanta a couple of weeks ago to visit our son Evan. For reasons we fail to understand, Evan prefers mild winters, friendly inhabitants, and modern airports over whatever the opposite of all that is that we offer here in Massachusetts. These days, when you board a plane, you’re never quite sure how new it will be. By which I mean, what level of technology will be available. Some planes have TV screens in the back of each seat, free Wi-Fi, power outlets, […] Click to read more…