Category: Simplifying Your Marketing

Don’t Launch That Podcast Yet

“Are podcasts worth doing?” That was the question posed to me yesterday by my client Bruce. My response? “It depends.” (Yes, as a matter of fact, I am a consultant.) The reason it depends, is that the answer is not simply a question of whether or not a podcast is a useful marketing tactic for a professional service provider (Hint: it is). You also have to consider what else you are already doing to grow your business and whether adding a podcast on top of that – given the time and effort involved – provides […] Click to read more…

The Cold Truth

For twenty years, we had a second refrigerator in the basement. It was a piece of junk – dented on one side with a broken shelf and a small freezer. But it was a handy place to keep leftovers and extra supplies. Eventually, though, I realized something very important: the fridge part was almost always near-empty; the freezer part was jammed tight and never quite big enough. And so, when we moved to a new house, we didn’t take that energy-sucking dinosaur with us.  Instead, we bought a small, standalone freezer: […] Click to read more…

Big Things, Small Packages

Don’t worry, this isn’t going to get creepy. It’s just a fact: I go upstairs to pee. I work in an office building that houses five or six small companies (not to brag, but mine is the smallest). There are two bathrooms – one on the first floor where my office is, and one upstairs. Ever since the pandemic hit, I go upstairs. The problem, you see, is that the ground floor bathroom is used a lot. Not just by my fellow tenants, but by their clients (we have a chiropractor […] Click to read more…

Car Talk

I’m a long way from what you would call a “car guy.” I don’t care how fast they go – my wife is always accusing me of “dawdling” on the highway. I don’t care about cargo space – I own nothing that needs moving. I don’t care what they look like – I’ve got bigger appearance challenges. So you won’t be surprised to learn that my car of choice for the past 15 years has been the Ford Focus. Reliable, inexpensive, easy to spell. In keeping with my minimal level of vehicular interest, I […] Click to read more…

2020 Vision

(Listen to this post, here.) I own two pairs of glasses: one for distance, one for reading. The distance glasses are for driving and TV. The reading glasses are for when I’m reading something in print for an extended period (for shorter things, squinting seems to work just fine). Recently, though, I created a problem… I buy my glasses at Warby Parker, a company whose simple web site makes it easy to narrow the choices and that will send you sample frames to try, for free, before you buy. The problem […] Click to read more…