Category: Simplifying Your Marketing

I Hate You The Least

(Listen to this post, here.) Wondering how to scare the parents of a college-age child? Here’s all you need to do: sneak up behind them and whisper, “It’s time to fill out the FAFSA for next year.” FAFSA – the Free Application for Federal Student Aid – is a document that needs to be completed annually and for each child, if you hope to reduce the financial burden known as college. It’s a bear, requiring you to gather and decipher any number of financial and tax-related documents of both parent and student. […] Click to read more…

Don’t Launch That Podcast Yet

(Listen to this post, here.) “Are podcasts worth doing?” That was the question posed to me yesterday by my client Bruce. My response? “It depends.” (Yes, as a matter of fact, I am a consultant.) The reason it depends, is that the answer is not simply a question of whether or not a podcast is a useful marketing tactic for a professional service provider (Hint: it is). You also have to consider what else you are already doing to grow your business and whether adding a podcast on top of that – given the time […] Click to read more…

The Cold Truth

(Listen to this post, here.) For twenty years, we had a second refrigerator in the basement. It was a piece of junk – dented on one side with a broken shelf and a small freezer. But it was a handy place to keep leftovers and extra supplies. Eventually, though, I realized something very important: the fridge part was almost always near-empty; the freezer part was jammed tight and never quite big enough. And so, when we moved to a new house, we didn’t take that energy-sucking dinosaur with us.  Instead, we […] Click to read more…

Big Things, Small Packages

(Listen to this post, here.) Don’t worry, this isn’t going to get creepy. It’s just a fact: I go upstairs to pee. I work in an office building that houses five or six small companies (not to brag, but mine is the smallest). There are two bathrooms – one on the first floor where my office is, and one upstairs. Ever since the pandemic hit, I go upstairs. The problem, you see, is that the ground floor bathroom is used a lot. Not just by my fellow tenants, but by their […] Click to read more…

Car Talk

(Listen to this post, here.) I’m a long way from what you would call a “car guy.” I don’t care how fast they go – my wife is always accusing me of “dawdling” on the highway. I don’t care about cargo space – I own nothing that needs moving. I don’t care what they look like – I’ve got bigger appearance challenges. So you won’t be surprised to learn that my car of choice for the past 15 years has been the Ford Focus. Reliable, inexpensive, easy to spell. In keeping with my minimal […] Click to read more…