Category Archives: Simplifying Your Marketing

Wrestling With Reality

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• 13 COMMENTS

There was a time when I unhesitantly told people I was six feet, one inch tall. I’m not certain it was ever precisely true, but close enough that the state of Massachusetts had no qualms about listing it on my driver’s license. Today, though, and thanks to the ravages of time, if I were to make the same claim I would be flat out lying. I am, at last count, just under six feet. My 18-year-old son, Jonathan, on the […] Click to read more…

Posted in Expert Positioning, Owning a Niche, Simplifying Your Marketing


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Silver Bullet Blues

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• 50 COMMENTS

I’m not sure what words I’d most like to hear coming out of my twenty-three-year old son’s mouth, but I’m pretty sure these are not them: “That may be the most ‘old guy hobby’ on Earth.” And yet that’s exactly what my son Evan said to me when I told him how I’ve been spending my time. Let me explain… Listen To This Post Last month, while rummaging through some old boxes in the basement, I came upon a combination […] Click to read more…

Posted in Relationship Marketing, Simplifying Your Marketing

 

Are You Solving the Wrong Problem?

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• 18 COMMENTS

Want to play a game? Here’s how it works: Without reading any further, make a list of the last five people you’ve had a conversation with. Not necessarily a long conversation, but more than just, “Hello.” Got it? Here’s mine: The mailman A guy who we may hire to paint our house A guy in Starbucks who asked me to watch his computer while he went to the men’s room A woman in my neighborhood who I ran into at […] Click to read more…

Posted in Owning a Niche, Simplifying Your Marketing

 

Stand-Up, And Be Remembered

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• 15 COMMENTS

Do you work long, hard hours? I don’t. Not because I’m so smart (although I am good-looking). It’s because in the world in which I live, my compensation is tied to value rather than effort. And so the law of diminishing returns applies. For example, the kind of writing I’m typically hired to do – short format, zesty, sometimes funny – doesn’t get better by grinding away at it. In fact, it often gets worse. Listen To This Post And […] Click to read more…

Posted in Authenticity & Brand Consistency, Simplifying Your Marketing

 

Rinse And Repeat

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• 26 COMMENTS

In what has become an increasingly rare alignment of my adult and near-adult children’s respective calendars, we had a 10-day period earlier this month when everybody was home at the same time. That’s unusual. My son Evan lives in Memphis. My daughter Emily lives in Tacoma. And my son Jonathan, while technically still a high school-age resident of our house, is verifiably spotted with Yeti-like frequency. And so we planned a three-day, family getaway to nearby Brattleboro, Vermont. As always, […] Click to read more…

Posted in Simplifying Your Marketing