Category Archives: Simplifying Your Marketing

2020 Vision

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I own two pairs of glasses: one for distance, one for reading. The distance glasses are for driving and TV. The reading glasses are for when I’m reading something in print for an extended period (for shorter things, squinting seems to work just fine). Recently, though, I created a problem… I buy my glasses at Warby Parker, a company whose simple web site makes it easy to narrow the choices and that will send you sample frames to try, for free, […] Click to read more…

Posted in Owning a Niche, Simplifying Your Marketing


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Lost In Translation

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(Listen to this post, here.) It’s been ten years since I last checked voicemail.  Is it because I don’t care what you have to say?  No. It’s because I use a cool service called YouMail which, among other things, sends me a text alert with a full transcription of every voice message I receive.  It’s not one hundred percent accurate and its refusal to transcribe obscenities means that most messages left by my brother Al are nearly impossible to follow. But it’s […] Click to read more…

Posted in Authenticity & Brand Consistency, Effective Writing, Simplifying Your Marketing

 

Big Plans, Small Steps

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(Listen to this post, here.) “He who is outside his door has the hardest part of his journey behind him.” – Dutch Proverb There are many things I like about our refrigerator. I like that the freezer is on the bottom. I like that there are half a dozen little lights (rather than just one big bulb) scattered about, making it easy to find last night’s leftover slice of pizza.* (*Who am I kidding, I ate it before bed. But […] Click to read more…

Posted in Growing Your Business, Simplifying Your Marketing

 

Wrestling With Reality

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(Listen to this post, here.) There was a time when I unhesitantly told people I was six feet, one inch tall. I’m not certain it was ever precisely true, but close enough that the state of Massachusetts had no qualms about listing it on my driver’s license. Today, though, and thanks to the ravages of time, if I were to make the same claim I would be flat out lying. I am, at last count, just under six feet. My […] Click to read more…

Posted in Expert Positioning, Owning a Niche, Simplifying Your Marketing

 

Silver Bullet Blues

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I’m not sure what words I’d most like to hear coming out of my twenty-three-year old son’s mouth, but I’m pretty sure these are not them: “That may be the most ‘old guy hobby’ on Earth.” And yet that’s exactly what my son Evan said to me when I told him how I’ve been spending my time. Let me explain… Listen To This Post Last month, while rummaging through some old boxes in the basement, I came upon a combination […] Click to read more…

Posted in Relationship Marketing, Simplifying Your Marketing