Category: Simplifying Your Marketing

A Snail Mail Tale

Up until I turned 40, I never earned a cent that didn’t come in the form of a paycheck. But when I finally left my last job, I realized something: I prefer working alone. Before that, working in restaurants through college and in companies later on, I was always involved in some sort of group effort. It was fine. But for me, I now realize, doing my own thing is a better fit: I make my own hours (10 – 6); I decorate my own office (postmodern college dorm); I […] Click to read more…

The Bigness of Smallness

According to extensive research that I have been conducting for nearly five minutes, celebrated author Stephen King has a net worth of 500 million dollars. Just to give you a sense of how big a number that is, it’s more than the combined net worth of Taylor Swift ($400 Million) and me. All in all, not bad for a guy who’s earned a living by making things up. Not only that, but it’s a terrific business model since his costs consist of nothing more than a desk, a computer, and (I’m guessing) […] Click to read more…

I Hate You The Least

(Listen to this post, here.) Wondering how to scare the parents of a college-age child? Here’s all you need to do: sneak up behind them and whisper, “It’s time to fill out the FAFSA for next year.” FAFSA – the Free Application for Federal Student Aid – is a document that needs to be completed annually and for each child, if you hope to reduce the financial burden known as college. It’s a bear, requiring you to gather and decipher any number of financial and tax-related documents of both parent and student. […] Click to read more…

Don’t Launch That Podcast Yet

(Listen to this post, here.) “Are podcasts worth doing?” That was the question posed to me yesterday by my client Bruce. My response? “It depends.” (Yes, as a matter of fact, I am a consultant.) The reason it depends, is that the answer is not simply a question of whether or not a podcast is a useful marketing tactic for a professional service provider (Hint: it is). You also have to consider what else you are already doing to grow your business and whether adding a podcast on top of that – given the time […] Click to read more…

The Cold Truth

(Listen to this post, here.) For twenty years, we had a second refrigerator in the basement. It was a piece of junk – dented on one side with a broken shelf and a small freezer. But it was a handy place to keep leftovers and extra supplies. Eventually, though, I realized something very important: the fridge part was almost always near-empty; the freezer part was jammed tight and never quite big enough. And so, when we moved to a new house, we didn’t take that energy-sucking dinosaur with us.  Instead, we […] Click to read more…