Category Archives: Simplifying Your Marketing

The Cold Truth

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• 16 COMMENTS

For twenty years, we had a second refrigerator in the basement. It was a piece of junk – dented on one side with a broken shelf and a small freezer. But it was a handy place to keep leftovers and extra supplies. Eventually, though, I realized something very important: the fridge part was almost always near-empty; the freezer part was jammed tight and never quite big enough. And so, when we moved to a new house, we didn’t take that energy-sucking […] Click to read more…

Posted in Growing Your Business, Simplifying Your Marketing


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Big Things, Small Packages

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• 33 COMMENTS

Don’t worry, this isn’t going to get creepy. It’s just a fact: I go upstairs to pee. I work in an office building that houses five or six small companies (not to brag, but mine is the smallest). There are two bathrooms – one on the first floor where my office is, and one upstairs. Ever since the pandemic hit, I go upstairs. The problem, you see, is that the ground floor bathroom is used a lot. Not just by my […] Click to read more…

Posted in Growing Your Business, Relationship Marketing, Simplifying Your Marketing

 

Car Talk

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• 13 COMMENTS

I’m a long way from what you would call a “car guy.” I don’t care how fast they go – my wife is always accusing me of “dawdling” on the highway. I don’t care about cargo space – I own nothing that needs moving. I don’t care what they look like – I’ve got bigger appearance challenges. So you won’t be surprised to learn that my car of choice for the past 15 years has been the Ford Focus. Reliable, inexpensive, easy to spell. […] Click to read more…

Posted in Effective Writing, Simplifying Your Marketing

 

2020 Vision

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• 42 COMMENTS

(Listen to this post, here.) I own two pairs of glasses: one for distance, one for reading. The distance glasses are for driving and TV. The reading glasses are for when I’m reading something in print for an extended period (for shorter things, squinting seems to work just fine). Recently, though, I created a problem… I buy my glasses at Warby Parker, a company whose simple web site makes it easy to narrow the choices and that will send you sample […] Click to read more…

Posted in Simplifying Your Marketing

 

Lost In Translation

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• 14 COMMENTS

(Listen to this post, here.) It’s been ten years since I last checked voicemail.  Is it because I don’t care what you have to say?  No. It’s because I use a cool service called YouMail which, among other things, sends me a text alert with a full transcription of every voice message I receive.  It’s not one hundred percent accurate and its refusal to transcribe obscenities means that most messages left by my brother Al are nearly impossible to follow. But it’s […] Click to read more…

Posted in Authenticity & Brand Consistency, Effective Writing, Simplifying Your Marketing