Category Archives: Simplifying Your Marketing

Lost In Translation

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• 12 COMMENTS

It’s been ten years since I last checked voicemail.  Is it because I don’t care what you have to say?  No. It’s because I use a cool service called YouMail which, among other things, sends me a text alert with a full transcription of every voice message I receive.  It’s not one hundred percent accurate and its refusal to transcribe obscenities means that most messages left by my brother Al are nearly impossible to follow. But it’s pretty good.  The other day, […] Click to read more…

Posted in Authenticity & Brand Consistency, Effective Writing, Simplifying Your Marketing


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Big Plans, Small Steps

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• 22 COMMENTS

“He who is outside his door has the hardest part of his journey behind him.” – Dutch Proverb There are many things I like about our refrigerator. I like that the freezer is on the bottom. I like that there are half a dozen little lights (rather than just one big bulb) scattered about, making it easy to find last night’s leftover slice of pizza.* (*Who am I kidding, I ate it before bed. But you get the idea.) I […] Click to read more…

Posted in Growing Your Business, Simplifying Your Marketing

 

Wrestling With Reality

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• 13 COMMENTS

There was a time when I unhesitantly told people I was six feet, one inch tall. I’m not certain it was ever precisely true, but close enough that the state of Massachusetts had no qualms about listing it on my driver’s license. Today, though, and thanks to the ravages of time, if I were to make the same claim I would be flat out lying. I am, at last count, just under six feet. My 18-year-old son, Jonathan, on the […] Click to read more…

Posted in Expert Positioning, Owning a Niche, Simplifying Your Marketing

 

Silver Bullet Blues

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• 50 COMMENTS

I’m not sure what words I’d most like to hear coming out of my twenty-three-year old son’s mouth, but I’m pretty sure these are not them: “That may be the most ‘old guy hobby’ on Earth.” And yet that’s exactly what my son Evan said to me when I told him how I’ve been spending my time. Let me explain… Listen To This Post Last month, while rummaging through some old boxes in the basement, I came upon a combination […] Click to read more…

Posted in Relationship Marketing, Simplifying Your Marketing

 

Are You Solving the Wrong Problem?

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• 18 COMMENTS

Want to play a game? Here’s how it works: Without reading any further, make a list of the last five people you’ve had a conversation with. Not necessarily a long conversation, but more than just, “Hello.” Got it? Here’s mine: The mailman A guy who we may hire to paint our house A guy in Starbucks who asked me to watch his computer while he went to the men’s room A woman in my neighborhood who I ran into at […] Click to read more…

Posted in Owning a Niche, Simplifying Your Marketing