Category: Simplifying Your Marketing

At Home On the Range

My wife, Linda, and I were on vacation last week out west: Denver to visit our son; Portland to visit our daughter. Along the way, we spent a few days with Linda’s college friend Edie and her husband Gary. Edie and Gary live in a small mountain town about three hours west of Denver. It’s a beautiful spot and we have stayed with them several times over the years. Their hospitality and the location never fail to make for a great visit. They are not normal people. Gary is a talented […] Click to read more…

Color-Coded Marketing

Among my many rules of life – never pass up the chance to charge your phone or to pee; never shop for food when you are hungry; pet every dog available – is this one: No book goes on the shelf until I have read it. The benefit of this rule is that my office shelves serve as a great resource, whether I need a refresher on a particular concept or a quote for a presentation. Plus, it’s nice to look at the books and know I’ve read every one of them. […] Click to read more…

Your Marketing Shortcut

My doctor broke up with me. I got a letter in the mail yesterday in which she explained she has decided to leave private practice and will no longer be treating patients. I assume it had nothing to do with me, although you never know. My standard doctor’s office jokes (Doctor: “Which arm should I use to take blood? Me: “How about one of yours?”) are enough to drive anyone out of the profession. But I don’t mind telling you, this has thrown me for a bit of a loop. I […] Click to read more…

Wautomation

When it comes to houseplants, I am as interested as the next person. Provided, that is, that the next person has basically no interest. I have nothing against our leafy friends, but I rarely notice them. So when my wife, Linda, suggested I get a plant for my new office, I reluctantly agreed – I knew it would be up to me to keep that thing alive. Well, you’ll be pleased to learn it’s been several months now and my office plant is thriving. Recently, however, I ran into a snag: Linda […] Click to read more…

Hard Habit to Brake

“Whatever you do, don’t engage the emergency brake.” That bit of advice came yesterday from Scott, my auto mechanic, when I picked up my car at the end of the day. He said the emergency brake cables were catching. This prevents the brake from releasing completely, which explains why for the past couple of weeks, whenever I began driving it felt like I had a bunch of middle school skateboarders hanging onto the back bumper. Fortunately, Scott was able to free the cable. But he needs to order some parts to […] Click to read more…