Category: Newsletter / Blog

Pricing Isn’t Just About Price

“Do you want to go to the zoo?” This seemed like a trick question, coming out of the blue, as it did. But, since it was my wife, Linda, doing the asking, I figured I had better play along. “Sure, I’ll go to the zoo.” As it turned out, the reason for Linda’s offer was that our local zoo was having a Father’s Day special: dads admitted free! So, the next day, off we went. It was a lot of fun. Giraffes, kangaroos, tortoises, a ton of little kids, and a beautiful day […] Click to read more…

I Hate You The Least

(Listen to this post, here.) Wondering how to scare the parents of a college-age child? Here’s all you need to do: sneak up behind them and whisper, “It’s time to fill out the FAFSA for next year.” FAFSA – the Free Application for Federal Student Aid – is a document that needs to be completed annually and for each child, if you hope to reduce the financial burden known as college. It’s a bear, requiring you to gather and decipher any number of financial and tax-related documents of both parent and student. […] Click to read more…