Category: Newsletter / Blog

Don’t Launch That Podcast Yet

“Are podcasts worth doing?” That was the question posed to me yesterday by my client Bruce. My response? “It depends.” (Yes, as a matter of fact, I am a consultant.) The reason it depends, is that the answer is not simply a question of whether or not a podcast is a useful marketing tactic for a professional service provider (Hint: it is). You also have to consider what else you are already doing to grow your business and whether adding a podcast on top of that – given the time and effort involved – provides […] Click to read more…

Give Up The Funk

As a man over … let’s say, 40 … I have discovered that exercises intended for younger people, no matter how well designed, are potentially harmful. It all began at the start of the pandemic, as I searched for home-based exercise programs. That’s when I found Jeff Cavaliere. Jeff’s a physical therapist (which gave me confidence that he knows what he’s talking about) and the possessor of a physique that looks like someone hit the “enhance” button on Photoshop one too many times. I have no idea how old he is […] Click to read more…

All Niches Are Not Created Equal

(Listen to this post, here.) Statistically speaking, it’s due to arrive in my inbox any day now.  The “it” I am referring to is the more or less, once a year request that I receive from a parade of strangers who share my name.  The email usually goes something like this:  “Hi, my name is Michael Katz too and I see you own michaelkatz.com. Would you consider selling it?” I’ve owned that domain since 1999 and my answer to these inquiries is always a polite, “Sorry, but no thanks.” As […] Click to read more…