Category Archives: Voice/Tone/Trust Building

Sell Less, Earn More

by on
• 9 COMMENTS

Like you, I have absolutely no idea what takes place inside the Springsteen household.  But I’m guessing it goes something like this:  Bruce:  “Who wants to hear me play ‘Born to Run,’ right here, right now, live, in the living room? It’s considered one of the best rock songs ever written.  “And, in case you need reminding, I am a member of the Rock & Roll Hall of Fame; my show on Broadway sold out for 236 performances in a […] Click to read more…

Posted in Selling, Voice/Tone/Trust Building


> Leave a reply

 

Happy Birthday to {NAME}

by on
• 10 COMMENTS

I don’t really remember how it began. But sometime, maybe five or six years ago, I started sending birthday cards to anyone who wanted one. No charge, no rules – just send me your snail mail address and when your birthday rolls around I’ll send you a funny, personalized card. It seemed like a pretty good marketing idea: Snail mail is an underused channel, so the cards stand out. Everyone has exactly one birthday, so while it applies across the […] Click to read more…

Posted in Growing Your Business, Voice/Tone/Trust Building

 

(Hand)Shake Up Your Presentations

by on
• 8 COMMENTS

Like you, I’ve lately been thinking a lot about handshakes. Supposedly, they began in medieval times as a way to prove that you were not carrying a weapon. I’m not sure how useful this might have been even back then since … surprise! … the dagger is in my left hand. In any case, and given that today even most lefties are unarmed, it strikes me that handshakes are of little practical value. And, when you think about it, a tad […] Click to read more…

Posted in Growing Your Business, Selling, Voice/Tone/Trust Building

 

Information Underload

by on
• 18 COMMENTS

I turned the corner onto a quiet side street near my office. I was walking; he was driving a mail truck. As he came past me with the sliding door open, we nodded to each other in that not unfriendly, but not particularly inviting way that men here in New England are famous for. Something about him was definitely familiar. Before I could figure out what it was, I heard the truck stop behind me and an upbeat voice yell, “Hey, […] Click to read more…

Posted in Effective Writing, Voice/Tone/Trust Building

 

Reduce the Fear of Buying

by on
• 7 COMMENTS

As of this past September, and for the first time in 25 years, my wife Linda and I no longer have any children or pets (assuming there’s a difference) living in our house. I have to admit, and although I do miss the daily buzz of activity we enjoyed over the past few decades, there are some positive features to this new phase of life: Nobody coming in and waking us up at one in the morning. No half-eaten bowls […] Click to read more…

Posted in Growing Your Business, Selling, Voice/Tone/Trust Building