Category: Voice/Tone/Trust Building

Simply *Not* the Best

Have you ever heard of a man named Braxton Key? Let me give you a hint: He’s a professional basketball player. Still not ringing a bell? Don’t feel bad. I had never heard of him either until I did some Googling (who says I don’t do research?). That’s because, among those who play in the National Basketball Association, Braxton Key stands out, skill-wise, for just one reason: He is arguably the worst player in the league. He plays for the Detroit Pistons – the team with the worst record this past season – and […] Click to read more…

The Time Is Now

I don’t read many “standard” business books. As a one-man band with no interest in expanding, books about CEO excellence, leadership strategy, hiring, firing, motivating others …  little of it applies in my world. Plus, between you and me, I find those topics kind of dull. Instead, I like and read a lot of social psychology-ish books: Different, Nudge, The Paradox of Choice, Made to Stick. And while they aren’t intended to be business books, they are very much about how people think, behave, and make decisions. Which, if you boil it all down, is […] Click to read more…

Trust-Based Marketing

How afraid of heights am I? Well, let’s just say that if I were any taller, I’d be scared to stand up straight. And so during a recent trip to Costa Rica, when my wife and two sons asked if I wanted to join them in a paragliding adventure, my first response was, “I believe you have mistaken me for somebody else.” After all, if cleaning the leaves out of our house gutters (on the first floor) causes my hands to sweat, I can only imagine what kind of deluge […] Click to read more…

Not So Risky Business

As you are no doubt unaware, my older brother – my much older brother – turned 70 this past week. And so, in celebration of this truly once in a lifetime event, assorted family members are gathering tonight in celebration at a restaurant in Harvard Square, Cambridge. Harvard Square can be a busy spot. Finding a place to park (we live too far to have any other option) is difficult. How difficult? Well, let’s just say that on a Friday night, you’d have an easier time getting admitted to Harvard […] Click to read more…

I *NOT* Robot

Maybe you’ve heard about the new artificial intelligence thingy called ChatGPT? According to Wikipedia – my go to source for quick explanations, music trivia, and unreliable medical facts – ChatGPT is, “a prototype artificial intelligence chatbot developed by OpenAI which specializes in dialogue.” You create an account (it’s free), log-in, and type in a question or request. However, unlike a traditional search engine (Google, Bing, etc.), it doesn’t point you to things out on the Internet. Instead, it responds, in dialogue form, based on the vast trove of “knowledge” it has at its robotic fingertips. […] Click to read more…