Category Archives: Voice/Tone/Trust Building

Emotional Rescue

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• 22 COMMENTS

Unlike many of my married, male friends, I do a fair amount of the household grocery shopping. Not because I’m so wonderful, mind you (although I am distractingly good looking). Rather, it’s because years ago, as a first-time father, I realized that a trip to the grocery store came packaged with 60 minutes of diaper-free peace and quiet. And so, all these years later, it’s still an activity I share with my wife, Linda. But, as you’ve probably noticed, grocery […] Click to read more…

Posted in Authenticity & Brand Consistency, Selling, Voice/Tone/Trust Building


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What To Say Now

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• 12 COMMENTS

Assuming the weeks haven’t morphed into one continuous day by then, causing time itself to cease, come this June, it will have been 20 years since I quit my job and went off to work on my own. Back then, this newsletter had about 30 subscribers and was called, Different Rules, Different Tools. I gave it that name for two reasons. First, because I love alliteration (even on vacation). Left to my own devices, my daughter’s name would likely have been Kitty.   […] Click to read more…

Posted in Effective Writing, Voice/Tone/Trust Building

 

Cuomo Mojo

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I don’t know much about Andrew Cuomo, Governor of New York. I left the state 40 years ago when I graduated from high school, and other than occasional visits to see my mom and big brother Al (there’s your shout out, now stop whining), New York isn’t really on my radar. That all changed a couple of weeks ago, when I stumbled upon one of Governor Cuomo’s daily COVID-19 press conferences. Once each day, late morning, he appears before the cameras […] Click to read more…

Posted in Authenticity & Brand Consistency, E-newsletter Fundamentals, Effective Writing, Voice/Tone/Trust Building

 

Feelings

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• 15 COMMENTS

Now that it’s late February, two things are all but guaranteed: Thing #1: My fellow New Englanders have begun lying to one another about how spring is, “Just around the corner.” Thing #2: My accountant is mad at me. I’m not sure what causes Thing #1, but I’m quite certain about what’s behind Thing #2. She’s mad because she’s just completed my taxes and, as is the case every year, I am due a refund. That means I overpaid last […] Click to read more…

Posted in Authenticity & Brand Consistency, Relationship Marketing, Voice/Tone/Trust Building

 

What Stand-Up Comedy Taught Me

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• 18 COMMENTS

I don’t know what’s on your bucket list, but until recently, I had just two things: 1.      Sit in the front row of an NBA basketball game. 2.      Take a stand-up comedy class. You’ll be pleased to learn that #2 has been officially checked off the list. After years of – let’s be honest – being too afraid to do it, I finally followed my wife Linda’s encouragement and signed up this past fall for an 8-week class at ImprovBoston in Cambridge, Massachusetts. […] Click to read more…

Posted in Authenticity & Brand Consistency, Growing Your Business, Voice/Tone/Trust Building