Category Archives: Voice/Tone/Trust Building

(Hand)Shake Up Your Presentations

by on
• 8 COMMENTS

Like you, I’ve lately been thinking a lot about handshakes. Supposedly, they began in medieval times as a way to prove that you were not carrying a weapon. I’m not sure how useful this might have been even back then since … surprise! … the dagger is in my left hand. In any case, and given that today even most lefties are unarmed, it strikes me that handshakes are of little practical value. And, when you think about it, a tad […] Click to read more…

Posted in Growing Your Business, Selling, Voice/Tone/Trust Building


> Leave a reply

 

Information Underload

by on
• 18 COMMENTS

I turned the corner onto a quiet side street near my office. I was walking; he was driving a mail truck. As he came past me with the sliding door open, we nodded to each other in that not unfriendly, but not particularly inviting way that men here in New England are famous for. Something about him was definitely familiar. Before I could figure out what it was, I heard the truck stop behind me and an upbeat voice yell, “Hey, […] Click to read more…

Posted in Effective Writing, Voice/Tone/Trust Building

 

Reduce the Fear of Buying

by on
• 7 COMMENTS

As of this past September, and for the first time in 25 years, my wife Linda and I no longer have any children or pets (assuming there’s a difference) living in our house. I have to admit, and although I do miss the daily buzz of activity we enjoyed over the past few decades, there are some positive features to this new phase of life: Nobody coming in and waking us up at one in the morning. No half-eaten bowls […] Click to read more…

Posted in Growing Your Business, Selling, Voice/Tone/Trust Building

 

Squashing the Intangibles

by on
• 8 COMMENTS

Believe me, I’m as surprised as you are. It seems like just yesterday I was telling you how we had just dropped off my daughter Emily at college in Tacoma, Washington at the University of Puget Sound. And yet here we are, already four years later, and she is now a college graduate (Phi Beta Kappa, thank you very much). Emily has a double major: anthropology and sculpture. The anthropology is interesting, definitely. But the sculpture? That is way cool. […] Click to read more…

Posted in Growing Your Business, Voice/Tone/Trust Building

 

What Are You Banking On?

by on
• 10 COMMENTS

I got an email from my bank yesterday morning. I don’t want to mention their name specifically, other than to say that it kind of rhymes with Bank of America. Here is the complete text of the email: Thank you for allowing us to be a part of your everyday. As the new year begins, we’d like to thank you for being a Bank of America® client and reinforce our commitment to connecting you to products, guidance and services that […] Click to read more…

Posted in Effective Writing, Voice/Tone/Trust Building