Category Archives: Voice/Tone/Trust Building

Happy Birthday to {NAME}

I don’t really remember how it began. But sometime, maybe five or six years ago, I started sending birthday cards to anyone who wanted one. No charge, no rules – just send me your snail mail address and when your birthday rolls around I’ll send you a funny, personalized card. It seemed like a pretty good marketing idea: Snail mail is an underused channel, so the cards stand out. Everyone has exactly one birthday, so while it applies across the […] Click to read more…

 

(Hand)Shake Up Your Presentations

Like you, I’ve lately been thinking a lot about handshakes. Supposedly, they began in medieval times as a way to prove that you were not carrying a weapon. I’m not sure how useful this might have been even back then since … surprise! … the dagger is in my left hand. In any case, and given that today even most lefties are unarmed, it strikes me that handshakes are of little practical value. And, when you think about it, a tad […] Click to read more…

 

Information Underload

I turned the corner onto a quiet side street near my office. I was walking; he was driving a mail truck. As he came past me with the sliding door open, we nodded to each other in that not unfriendly, but not particularly inviting way that men here in New England are famous for. Something about him was definitely familiar. Before I could figure out what it was, I heard the truck stop behind me and an upbeat voice yell, “Hey, […] Click to read more…

 

Reduce the Fear of Buying

As of this past September, and for the first time in 25 years, my wife Linda and I no longer have any children or pets (assuming there’s a difference) living in our house. I have to admit, and although I do miss the daily buzz of activity we enjoyed over the past few decades, there are some positive features to this new phase of life: Nobody coming in and waking us up at one in the morning. No half-eaten bowls […] Click to read more…

 

Squashing the Intangibles

Believe me, I’m as surprised as you are. It seems like just yesterday I was telling you how we had just dropped off my daughter Emily at college in Tacoma, Washington at the University of Puget Sound. And yet here we are, already four years later, and she is now a college graduate (Phi Beta Kappa, thank you very much). Emily has a double major: anthropology and sculpture. The anthropology is interesting, definitely. But the sculpture? That is way cool. […] Click to read more…