Category Archives: Voice/Tone/Trust Building

Cuo-Mojo

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I don’t know much about Andrew Cuomo, Governor of New York. I left the state 40 years ago when I graduated from high school, and other than occasional visits to see my mom and big brother Al (there’s your shout out, now stop whining), New York isn’t really on my radar. That all changed a couple of weeks ago, when I stumbled upon one of Governor Cuomo’s daily COVID-19 press conferences. Once each day, late morning, he appears before the cameras […] Click to read more…

Posted in Authenticity & Brand Consistency, E-newsletter Fundamentals, Effective Writing, Voice/Tone/Trust Building


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Feelings

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Now that it’s late February, two things are all but guaranteed: Thing #1: My fellow New Englanders have begun lying to one another about how spring is, “Just around the corner.” Thing #2: My accountant is mad at me. I’m not sure what causes Thing #1, but I’m quite certain about what’s behind Thing #2. She’s mad because she’s just completed my taxes and, as is the case every year, I am due a refund. That means I overpaid last […] Click to read more…

Posted in Authenticity & Brand Consistency, Relationship Marketing, Voice/Tone/Trust Building

 

What Stand-Up Comedy Taught Me

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I don’t know what’s on your bucket list, but until recently, I had just two things: 1.      Sit in the front row of an NBA basketball game. 2.      Take a stand-up comedy class. You’ll be pleased to learn that #2 has been officially checked off the list. After years of – let’s be honest – being too afraid to do it, I finally followed my wife Linda’s encouragement and signed up this past fall for an 8-week class at ImprovBoston in Cambridge, Massachusetts. […] Click to read more…

Posted in Authenticity & Brand Consistency, Growing Your Business, Voice/Tone/Trust Building

 

Three Pieces of Bad Advice

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(Listen to this post, here.) Congratulations, you have survived yet another year as a business owner. Now to survive the holidays with your relatives – a much more daunting task since, unlike clients, you can’t fire the difficult ones. Which is why today, I bring you three pieces of advice, all guaranteed to improve the way you communicate with friends and family over the next couple of weeks: Speak very quickly. These are busy people with no time to waste.Stick to […] Click to read more…

Posted in Voice/Tone/Trust Building

 

Beantown

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(Listen to this post, here.) I don’t want to overstate things, but were it not for my wife, Linda, I would have died years ago.  Why? Because that woman eats healthy food.  And, since we live in the same house, my “bad” food opportunities are severely limited.  Red meat? You won’t find any in our refrigerator.  Soda? Only the kind that goes in a gin and tonic.  Sugary cereals? White bread? Slim Jims?  No, no and you must be joking. But […] Click to read more…

Posted in Effective Writing, Voice/Tone/Trust Building