Category Archives: Voice/Tone/Trust Building

What Stand-Up Comedy Taught Me

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• 16 COMMENTS

I don’t know what’s on your bucket list, but until recently, I had just two things: 1.      Sit in the front row of an NBA basketball game. 2.      Take a stand-up comedy class. You’ll be pleased to learn that #2 has been officially checked off the list. After years of – let’s be honest – being too afraid to do it, I finally followed my wife Linda’s encouragement and signed up this past fall for an 8-week class at ImprovBoston in Cambridge, Massachusetts. […] Click to read more…

Posted in Authenticity & Brand Consistency, Growing Your Business, Voice/Tone/Trust Building


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Three Pieces of Bad Advice

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• 15 COMMENTS

Congratulations, you have survived yet another year as a business owner. Now to survive the holidays with your relatives – a much more daunting task since, unlike clients, you can’t fire the difficult ones. Which is why today, I bring you three pieces of advice, all guaranteed to improve the way you communicate with friends and family over the next couple of weeks: Speak very quickly. These are busy people with no time to waste.Stick to the facts. Nobody cares about you […] Click to read more…

Posted in Voice/Tone/Trust Building

 

Beantown

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• 8 COMMENTS

I don’t want to overstate things, but were it not for my wife, Linda, I would have died years ago.  Why? Because that woman eats healthy food.  And, since we live in the same house, my “bad” food opportunities are severely limited.  Red meat? You won’t find any in our refrigerator.  Soda? Only the kind that goes in a gin and tonic.  Sugary cereals? White bread? Slim Jims?  No, no and you must be joking. But it’s not just that we avoid the […] Click to read more…

Posted in Effective Writing, Voice/Tone/Trust Building

 

Sell Less, Earn More

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• 11 COMMENTS

Like you, I have absolutely no idea what takes place inside the Springsteen household.  But I’m guessing it goes something like this:  Bruce:  “Who wants to hear me play ‘Born to Run,’ right here, right now, live, in the living room? It’s considered one of the best rock songs ever written.  “And, in case you need reminding, I am a member of the Rock & Roll Hall of Fame; my show on Broadway sold out for 236 performances in a […] Click to read more…

Posted in Selling, Voice/Tone/Trust Building

 

Happy Birthday to {NAME}

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• 10 COMMENTS

I don’t really remember how it began. But sometime, maybe five or six years ago, I started sending birthday cards to anyone who wanted one. No charge, no rules – just send me your snail mail address and when your birthday rolls around I’ll send you a funny, personalized card. It seemed like a pretty good marketing idea: Snail mail is an underused channel, so the cards stand out. Everyone has exactly one birthday, so while it applies across the […] Click to read more…

Posted in Growing Your Business, Voice/Tone/Trust Building