Category Archives: Voice/Tone/Trust Building

Reduce the Fear of Buying

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• 6 COMMENTS

As of this past September, and for the first time in 25 years, my wife Linda and I no longer have any children or pets (assuming there’s a difference) living in our house. I have to admit, and although I do miss the daily buzz of activity we enjoyed over the past few decades, there are some positive features to this new phase of life: Nobody coming in and waking us up at one in the morning. No half-eaten bowls […] Click to read more…

Posted in Growing Your Business, Selling, Voice/Tone/Trust Building


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Squashing the Intangibles

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• 8 COMMENTS

Believe me, I’m as surprised as you are. It seems like just yesterday I was telling you how we had just dropped off my daughter Emily at college in Tacoma, Washington at the University of Puget Sound. And yet here we are, already four years later, and she is now a college graduate (Phi Beta Kappa, thank you very much). Emily has a double major: anthropology and sculpture. The anthropology is interesting, definitely. But the sculpture? That is way cool. […] Click to read more…

Posted in Growing Your Business, Voice/Tone/Trust Building

 

What Are You Banking On?

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• 9 COMMENTS

I got an email from my bank yesterday morning. I don’t want to mention their name specifically, other than to say that it kind of rhymes with Bank of America. Here is the complete text of the email: Thank you for allowing us to be a part of your everyday. As the new year begins, we’d like to thank you for being a Bank of America® client and reinforce our commitment to connecting you to products, guidance and services that […] Click to read more…

Posted in Effective Writing, Voice/Tone/Trust Building

 

You Delight Up My Life

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• 18 COMMENTS

Here are the three things I love most about the house we moved into this past July: The sunsets. We are up on a little hill; the field behind us faces west and is wide open. Beautiful, nearly every night. The quiet. The bathroom fans are practically silent. The steps to the basement don’t squeak. The kitchen drawers are unslamable. The size. It’s small. If you can’t find something – a shoe, a hat, a spouse – there are only […] Click to read more…

Posted in Growing Your Business, Relationship Marketing, Voice/Tone/Trust Building

 

For What Do You Stand?

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• 21 COMMENTS

I really had no intention of teaching myself an important lesson this past Monday. I thought I was just drinking coffee. But there I was, sitting in a local Starbucks with my friend and fellow business owner Victoria. We were talking about the usual stuff: Our families, the weather and, of course, swapping ideas to help our respective businesses. As is my nature, I was enjoying my own prolix (look it up) ramblings regarding my new book, The Likeable Expert: […] Click to read more…

Posted in Authenticity & Brand Consistency, Growing Your Business, Voice/Tone/Trust Building