Category Archives: Voice/Tone/Trust Building

Beantown

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I don’t want to overstate things, but were it not for my wife, Linda, I would have died years ago.  Why? Because that woman eats healthy food.  And, since we live in the same house, my “bad” food opportunities are severely limited.  Red meat? You won’t find any in our refrigerator.  Soda? Only the kind that goes in a gin and tonic.  Sugary cereals? White bread? Slim Jims?  No, no and you must be joking. But it’s not just that we avoid the […] Click to read more…

Posted in Effective Writing, Voice/Tone/Trust Building


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Sell Less, Earn More

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• 10 COMMENTS

Like you, I have absolutely no idea what takes place inside the Springsteen household.  But I’m guessing it goes something like this:  Bruce:  “Who wants to hear me play ‘Born to Run,’ right here, right now, live, in the living room? It’s considered one of the best rock songs ever written.  “And, in case you need reminding, I am a member of the Rock & Roll Hall of Fame; my show on Broadway sold out for 236 performances in a […] Click to read more…

Posted in Selling, Voice/Tone/Trust Building

 

Happy Birthday to {NAME}

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I don’t really remember how it began. But sometime, maybe five or six years ago, I started sending birthday cards to anyone who wanted one. No charge, no rules – just send me your snail mail address and when your birthday rolls around I’ll send you a funny, personalized card. It seemed like a pretty good marketing idea: Snail mail is an underused channel, so the cards stand out. Everyone has exactly one birthday, so while it applies across the […] Click to read more…

Posted in Growing Your Business, Voice/Tone/Trust Building

 

(Hand)Shake Up Your Presentations

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Like you, I’ve lately been thinking a lot about handshakes. Supposedly, they began in medieval times as a way to prove that you were not carrying a weapon. I’m not sure how useful this might have been even back then since … surprise! … the dagger is in my left hand. In any case, and given that today even most lefties are unarmed, it strikes me that handshakes are of little practical value. And, when you think about it, a tad […] Click to read more…

Posted in Growing Your Business, Selling, Voice/Tone/Trust Building

 

Information Underload

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• 18 COMMENTS

I turned the corner onto a quiet side street near my office. I was walking; he was driving a mail truck. As he came past me with the sliding door open, we nodded to each other in that not unfriendly, but not particularly inviting way that men here in New England are famous for. Something about him was definitely familiar. Before I could figure out what it was, I heard the truck stop behind me and an upbeat voice yell, “Hey, […] Click to read more…

Posted in Effective Writing, Voice/Tone/Trust Building