I don’t know who was more startled – me or the duck. Either way, neither of us was expecting the other. I was walking around the side of my house, headed to the backyard. As I approached a small bush, a duck flew out from underneath. That seemed odd. So, I took a look under the bush and … surprise! Eight, big blue eggs sitting right there. The eggs were strikingly beautiful. And yet, as I soon discovered, not nearly as tasty as one might have thought. (I’m kidding; don’t write to […] Click to read more…

As someone who traffics in email newsletters, I receive and read a lot of them. These days, most look very nice. Thanks to the Mailchimps and Constant Contacts of the world, the formatting and publishing part has become relatively straightforward. But the formatting is just the wrapper.  It’s like a movie: sure, it needs to look good. But if the script is terrible, all the special effects and talented actors in the world won’t save it (Spider-Man 2 being the notable exception). When it comes to your newsletter, the “script” is the content. And […] Click to read more…