Why Newsletters Fail
Maybe you’ve noticed … here in America, we’ve got two distinct types of holidays. First, you’ve got your “A-list’ celebrations. Things like Labor Day, New Years, 4th of July, and Thanksgiving. Among their fellow commemorative events, these are the heavyweights, the celebrities. If there were a People Magazine of Holidays (not that I am suggesting this), you’d see New Year’s Day on the cover frequently, looking thin and pale while entering a rehab facility in Arizona. Next, and much lower in the pecking order, are the auxiliary holidays. These are the ones – […] Click to read more…