Category: E-newsletter Fundamentals

Insight Beats Information

Alert readers may recall that last fall, I had rotator cuff surgery on my right shoulder. All went well and while it’s been quite some time, you will be pleased to learn that the window for sending get well gifts is still open (mailing address below). Unfortunately, my left shoulder has now been acting up. And so yesterday, as a follow-up to an MRI earlier in the month, I went to see my orthopedic surgeon. He didn’t waste any time. He walked in, shook my hand, and said, “Well, your left shoulder is in […] Click to read more…

In the Summertime

Among the many things I enjoy about my town is the summer concert series put on by our local arts association. Over several weeks, on both Friday and Saturday evenings, they bring in an assortment of bands from as far away as … well, I don’t actually know but they don’t live here. It’s outdoors (of course) with a wide selection of beer and wine for purchase and a barbecue truck that pulls up and parks off to the side. Bring your own lawn chair and sit wherever you like. […] Click to read more…

Counting Crows

My birdfeeder is back in action. I had to take last year off because our next-door neighbors were enjoying unwanted mouse visits in their basement. Apparently, birdseed is attractive to rodents as well as to birds (who knew?). The less of it nearby, the fewer mice to contend with. This summer, after doing some research, I discovered Wild Delight Sizzle N’ Heat Bird Food, and am back in business. This seed is loved by birds but, thanks to its spiciness, of no interest to rodents (again, who knew?). All good! Except… the crows have arrived. While […] Click to read more…

Why Newsletters Fail

Maybe you’ve noticed … here in America, we’ve got two distinct types of holidays. First, you’ve got your “A-list’ celebrations. Things like Labor Day, New Years, 4th of July, and Thanksgiving. Among their fellow commemorative events, these are the heavyweights, the celebrities. If there were a People Magazine of Holidays (not that I am suggesting this), you’d see New Year’s Day on the cover frequently, looking thin and pale while entering a rehab facility in Arizona. Next, and much lower in the pecking order, are the auxiliary holidays. These are the ones – […] Click to read more…

One-Armed Bandit

For the past two weeks, I’ve had my arm in a sling. That’s because a week ago Thursday, I had rotator cuff surgery on my right shoulder. Apparently, this is pretty significant stuff, and so for the month or two leading up to the event, I was focused on the surgery itself. Fortunately, all went well. But, as I soon learned, the procedure, at least from the patient’s perspective, is not the hard part – all I had to do was show up on time and go to sleep (insert your […] Click to read more…