Category Archives: E-newsletter Fundamentals

Cuomo Mojo

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• 12 COMMENTS

I don’t know much about Andrew Cuomo, Governor of New York. I left the state 40 years ago when I graduated from high school, and other than occasional visits to see my mom and big brother Al (there’s your shout out, now stop whining), New York isn’t really on my radar. That all changed a couple of weeks ago, when I stumbled upon one of Governor Cuomo’s daily COVID-19 press conferences. Once each day, late morning, he appears before the cameras […] Click to read more…

Posted in Authenticity & Brand Consistency, E-newsletter Fundamentals, Effective Writing, Voice/Tone/Trust Building


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It’s Not Me, It’s You

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• 14 COMMENTS

(Listen to this post, here.) My son Evan can juggle five balls (simultaneously). My daughter Emily finished a half marathon with an average speed of 8:04 per mile. My son Jonathan is lead singer in a band that won “Battle of the Bands” two years in a row at his college. Do you care? I didn’t think so. You’ve got your own life. And while reading about the skills and accomplishments of other people’s children might occasionally be interesting, it’s […] Click to read more…

Posted in E-newsletter Fundamentals, Effective Writing

 

The Magic of Free Information

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• 22 COMMENTS

(Listen to this post, here.) The dirt pile next door is now a 3,000 square foot house. Of course, it didn’t happen by magic. Or overnight. We live in a new development: 60 homes that have been under construction for about four years. When we moved here 18 months ago, there was an empty lot on one side of us and a 30-story (I may be exaggerating) mound of dirt on the other. Slowly, over the months, the mound got […] Click to read more…

Posted in E-newsletter Fundamentals, Selling

 

Bear Necessities

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• 23 COMMENTS

(Listen to this post, here.) You know me, I don’t like to brag.  But there are some things you just can’t keep to yourself.  It all started last Friday, when my wife, Linda, called to let me know there was water coming into our basement.  The weather had been very cold for several days and then, suddenly, it switched to very warm. Plus, it was raining hard.  With the ground still frozen solid, the water was pooling around the house. Some […] Click to read more…

Posted in E-newsletter Fundamentals, Effective Writing

 

The NO Big Bang Theory

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• 32 COMMENTS

(Listen to this post, here.) It was late August. My wife Linda and I and our three kids were on vacation in Colorado. We were in Crested Butte for the day, a small, former mining town in the Rocky Mountains that is as rugged and beautiful as I am not. These days, and despite its frontier beginnings, the town is overflowing with fun restaurants, cool stores and funky bars. Linda and two of our kids were off walking around. I was […] Click to read more…

Posted in E-newsletter Fundamentals