Archive

2023

March 30 - The Time Is Now
March 16 - Trust-Based Marketing
February 23 - Language Lab Lessons
February 10 - I Hear You Knocking
January 27 - Not So Risky Business
January 12 - Too Small to Fail

2022

December 16 - I *NOT* Robot
December 02 - Reverse Healing
November 18 - Off-Peak Performance
November 03 - One-Armed Bandit
October 14 - Should You Speak For Free?
September 22 - Ice Ice Baby
September 09 - Lessons From King Henry
August 26 - Coffee Shop Marketing
August 11 - What I Learned at the Ballpark
July 21 - Running for Safety
July 08 - Get Off the Marketing Couch
June 17 - Three Ideas for Throwing Shade
June 03 - How Does Your Garden Grow?
May 20 - The Heart of the Matter
May 06 - Hold On to Your Business
April 21 - A Snail Mail Tale
April 08 - A Hard Habit to Break
March 25 - How I Write This Newsletter
March 04 - Simply the Best
February 17 - Lines in the Marketing Sand
January 28 - Add Meat to Your Bones
January 13 - Shower the People … With Insights

2021

December 17 - Don’t Do These 2 Things
December 03 - Crystal Blue Persuasion
November 12 - Profanity in Your Newsletter?
October 28 - The Bigness of Smallness
October 15 - Different is Better Than Better
September 24 - Rekindle Your Newsletter
September 10 - Voices Carry
August 20 - Katz Got Your Tongue
August 05 - Is Your Overlap Lacking?
July 23 - Their Marketing Does Not Apply to You
July 09 - Everything is Marketing
June 23 - Pricing Isn’t Just About Price
June 11 - Make Your Stories Better
May 28 - Lessons From 500 Newsletters
May 13 - It’s Good To Be King
April 30 - Goldilocks Newsletters
April 15 - What’s Your Value Imbalance?
April 02 - I Hate You The Least
March 19 - Winning the Content Game
March 02 - Don’t Launch That Podcast Yet
February 19 - Lessons From a Toaster
February 05 - It Ain’t The Meat, It’s The Motion
January 22 - Three Things That are Wrong With Your Newsletter
January 08 - What I Don’t Know About Brewing Beer

2020

December 10 - The Cold Truth
November 19 - Big Things, Small Packages
November 04 - Car Talk
October 22 - Communication Complication
October 02 - Rhythm Method
September 18 - The Bird Illusion
August 27 - A Close Shave
August 14 - Questions Are The Answer
July 31 - In a Pickle
July 17 - Give Up The Funk
July 01 - Photo Phinish
June 11 - Fire Up Your Business
May 29 - Unearth-a Your Inertia
May 14 - Isn’t It Ironic
April 26 - Emotional Rescue
April 10 - What To Say Now
April 03 - Cuomo Mojo
March 20 - Where’s the Opportunity?
March 13 - Connecting The Dots
February 20 - Feelings
February 06 - 2020 Vision
January 17 - What Stand-Up Comedy Taught Me
January 03 - Juggling Act

2019

December 19 - Three Pieces of Bad Advice
December 05 - Skid Row
November 14 - Hit ‘Em Where They Ain’t
October 24 - Who’s Making Your Rules?
October 10 - Pen-Ultimate Marketing
September 27 - Good Clients Don’t Just Happen
September 12 - The Joke’s On You
August 29 - It’s Not Me, It’s You
August 08 - Georgia On My Mind
July 26 - Beantown
July 11 - Lost In Translation
June 28 - Beer Glass Marketing
June 14 - Sleep Your Way to the Top
May 31 - Red State, Blue State
May 17 - All Niches Are Not Created Equal
April 25 - Sell Less, Earn More
April 12 - The Magic of Free Information
March 28 - Food For Thought
March 15 - Big Plans, Small Steps
February 27 - What Are You Waiting For?
February 15 - People Are Strange When You’re a Stranger
January 31 - Bear Necessities
January 17 - The NO Big Bang Theory
January 04 - Happy Birthday to {NAME}

2018

December 14 - Closing Is Not Selling
November 29 - A Blast From The Past
November 16 - *NOT* Free Falling
November 01 - Park Yourself in Harvard Yard
October 19 - The Friendship Illusion
October 05 - Right Question, Wrong People
September 21 - (Hand)Shake Up Your Presentations
September 07 - Rocky Mountain Low
August 17 - Information Underload
August 03 - Almost Heaven
July 12 - Reduce the Fear of Buying
June 22 - Demand, To Be Heard
June 06 - I Got That Sunshine In My Pocket
May 25 - Squashing the Intangibles
May 03 - Is Your Cart Before Your Horse?
April 20 - Does Your Difference Make a Difference?
April 06 - One Day At A Time
March 22 - Wrestling With Reality
March 09 - Who’s Got The Power?
February 23 - My Achy Breaky Back
February 08 - Are You A Bank Or A Gas Station?
January 26 - What’s Your Super Power?
January 11 - What Are You Banking On?

2017

December 14 - The World’s Greatest Marketing Tool
November 30 - You Delight Up My Life
November 16 - For What Do You Stand?
November 03 - Hiding In Plain Sight
October 13 - Do Your Rules Still Make Sense?
September 29 - The Nature Of The Beast
September 15 - Remarkable You
August 25 - Happy Birthday To Me
August 10 - Going Postal
July 21 - Blurred Lines
June 21 - To Xfinity And Beyond
June 08 - Cover Of The Rolling Stone
May 25 - What LeBron James Can’t Teach You
May 05 - The Heart Of The Matter
April 21 - How Ample Is Your Sample?
April 07 - I Can See Clearly Now
March 17 - Be More Likeable, Get More Clients
March 03 - The Benefits Of Going “Off Script”
February 17 - Icemaker, Icemaker, Make Me Some Ice
February 03 - Bio-Luminescence
January 20 - Weather, Or Not?
January 06 - Expert Is, As Expert Does

2016

December 22 - The Year’s At Its End; It’s Time To Push Send
December 09 - Silver Bullet Blues
November 11 - Are You Solving the Wrong Problem?
October 28 - Are You Making It Hard For Me To Hire You?
October 06 - Aeration Complication
September 23 - Do Your Prospects Trust You? Try This.
September 09 - Stand-Up, And Be Remembered
August 17 - Is Your Writing Evergreen? I hope not.
August 05 - Are You Running On Empty?
July 21 - Roomba Has It
July 01 - The Sound of 1,000 Golfers
June 17 - Rinse And Repeat
June 03 - Are You White House Bound?
May 19 - The Iceman Winith
April 29 - Schmuck-Based Marketing
April 15 - Can You Hear Me Now?
April 01 - Familiarity Breeds Profit
March 18 - Write Once; Share Often
March 04 - You Talking To Me?
February 19 - How to Avoid the Delete Key
February 05 - Hunger Games
January 22 - It’s Marketing, Not Reality
January 08 - Chocolate Covered Marketing

2015

December 17 - Dog Day Afternoon
December 04 - Why Your Writing Has No Impact
November 20 - Simple Simon Says, Do This
October 30 - Leader Of The Pack
October 16 - Rules Of Engagement
October 01 - What I Learned At The Supermarket
September 17 - Be Of Good Cheer
September 03 - Fly The Friendly Skies
August 21 - Is Your Bang Too Big?
August 07 - Tell More To Sell More
July 16 - 3 Ice Cream Lessons
June 26 - 3 Pretty Good Marketing Ideas
June 10 - Why Your Business Needs to Repeat. To Repeat.
May 28 - Look Who’s Talking (About You)
May 14 - How Much Is Too Much?
May 01 - Waiter or Doctor … Which One Are You?
April 17 - Good Enough Is Good Enough
March 26 - Care To Make It Interesting?
March 12 - In The Mood
February 26 - Acing The Negative Stress Test
February 06 - Are You Afraid Of The Wrong Thing?
January 23 - Register for the Snail Mail Webinar
January 23 - What Kind of Work Do You Do?
January 08 - What’s Your Secret Weapon?

2014

December 18 - Who’s Your Perfect Client?
December 04 - Timing Is Everything
December 01 - What’s Your Biggest Email Newsletter Question?
November 13 - Tall Tales Of Marketing
October 31 - Bagel And Goliath
October 17 - Why Your Writing Gets No Traction
October 02 - Every Little Thing You Do Is Magic
September 19 - I’m All About That Pace
September 04 - Two Holes In Your Marketing
August 08 - Small Is The New Big
July 25 - There’s No “Q” In Penguin
July 10 - Niche Craft
June 19 - What Problem Do You Solve?
May 23 - Are You Hiding In Your House?
May 10 - Blue Penguin Birthday Party
May 09 - Ask And You Shall Receive
April 25 - To Click Or Not To Click
April 11 - Dancing the Marketing 4-Step
March 28 - Less Is Less
March 14 - Staying Alive, Staying Alive
February 28 - Are You Wasting Your Competitive Advantage?
February 07 - Hooked On Profits
January 24 - It’s Good To Be King
January 10 - Solo Professionals, Start Your Engines

2013

December 20 - Let It Snow
December 13 - Stay in Touch With Birthday Cards (Really)
December 06 - Why Your Selling Isn’t Working
November 08 - One College That Knows How to Market
November 01 - How to be More POPE-ular
October 11 - Media Schmedia
September 27 - Dependently Wealthy
September 13 - Gaming The System
August 30 - Random Acts of Clients
August 16 - If You’re Within the Sound of My Voice
August 02 - That’s The Way You Do It
July 12 - A Hairy Adventure
June 21 - Does Whatever a Spyder Can
June 10 - Blue Penguin’s 13th Birthday Party
June 07 - Blinded By The Right
May 30 - A No-Tech Way To Manage Your Relationships
May 24 - Hoop Dreams
May 16 - Get The Blah Blah Out of Your Marketing
May 10 - Every Story Tells A Picture
May 02 - Free Webinar: How To Use Snail Mail to Grow Your Business
April 26 - Water World
April 12 - Marathon Man
March 28 - In The Nick of Time
March 15 - Remember The Alamo
February 28 - Boogie Nights
February 15 - Are You Smarter Than a Golden Retriever?
February 08 - Why Today is a Bad Day to Publish Your Newsletter
February 01 - What’s In Your Tool Chest?
January 25 - How to Stop People From Opting-Out of Your E-Newsletter (sort of)
January 18 - Give The Gift Of You
January 11 - Drink More Coffee, Get More Clients
January 04 - Is Your Ice Too Nice?

2012

December 14 - Raise Some Panda-Monium
December 06 - How to Sign Documents Without Printing Them
November 30 - Let’s Get Physical (Therapy)
November 09 - How to Improve Your Mass Mailings
November 08 - Show Some Style
November 01 - Running On Empty
October 25 - Lessons From a Catalog
October 19 - Anywhere But Inbetween
October 16 - Just Keep Connecting
October 04 - Low Cost + High Value = Good News
October 04 - Is Your Marketing Human Enough?
September 28 - Photo (Missed) Opportunity
September 20 - Call Me Maybe
September 07 - A Life Sentence
September 06 - Sell To Your Friends
August 17 - Blinded by the (Technology) Light
July 26 - Are You Playing the Wrong Game?
July 13 - Bieber Madness
June 22 - Share Your Way To More Sales
June 07 - Car Talk
May 24 - Must Love Movies
May 20 - Google Vs. QR
April 27 - No Things Being Equal
April 13 - Match Point
March 30 - Is Your English Too Good?
March 23 - Bark In The Dark
March 15 - Sing to Your Fanbase
March 08 - You Better Shop Around
February 24 - Reach Out And Touch Someone
February 03 - Play In Your Sweet Spot
January 27 - Leverage Your Positive Press Coverage, Part II
January 20 - What’s On Your Menu?
January 05 - Eyes Wide Shut

2011

December 16 - Try Not To Do This
December 02 - Embrace Your Inner Springsteen
November 30 - How to Use LinkedIn Answers
November 10 - A Random Writing Recipe
October 27 - An Unfair Advantage
October 26 - Why Your Newsletter Needs Audio
October 14 - Singing In The Rain
September 30 - Does Anybody Really Know What Time It Is?
September 15 - Do You Look Familiar?
September 09 - A Simple Example of an Effective Difference
September 01 - What a Difference a Difference Makes
August 17 - How to Include Your Photo With Your Blog Comments
August 10 - The Unwritten Rule of E-Newsletters
July 29 - No Way Out
July 28 - Ignore the Competition
July 22 - To Baldly Go Where No Man Has Gone Before
July 13 - Leverage Your Positive Press Coverage
July 08 - How’s Your Email Look on an iPhone?
July 01 - You’ve Got a Friend
June 17 - What’s This About?
June 13 - A Promising Prom-Posal
June 09 - Baseball + Business = Lesson
June 07 - Dog-Based Humor
June 03 - Share Your Backstory
May 26 - Registration Open for "Expert" Webinar: June 16th
May 24 - Fly the Unfriendly Skies
May 20 - Taken to the Cleaners
May 06 - Failure to Launch
April 25 - Hairy Party To You
April 18 - Hit Them in the Peanuts
April 04 - You're Already an Expert
April 01 - Yawn Care
March 28 - Google-Spanked
March 18 - Bank Job
March 09 - Who's Talking When Your Company Speaks?
March 04 - Claim Your Oscar
February 28 - Air-Borne Identity
February 22 - I'm Like You, You Like Me
February 18 - A Get Rich Slow Scheme
January 31 - What Teenagers Fear Most
January 28 - E-Newsletter Field Trip: "Les Gore on Human Capital"
January 28 - Reptile Dysfunction
January 20 - How to Price a Webinar (maybe)
January 17 - Writers, Start Your Pencils
January 14 - Play To The Referee
January 06 - Isn't It Ironic?

2010

December 31 - Bold In The Cold
December 28 - Offline Social Media
December 20 - Shut Up And Sell
December 17 - Different, But Not Annoyingly So
December 15 - Are Your Forms Fun?
December 10 - Cones In The Road
December 06 - Figuring Out Where All That Writing Time Went
December 02 - "How Do I Make My Writing Feel More Personal?"
November 29 - Are You Using Your Natural Advantage?
November 23 - "Targeted" Marketing?
November 19 - Be More Arnold
November 15 - Taylor Swift Knows Branding
November 12 - E-Newsletter Field Trip: "Words In Motion"
November 09 - Fear of Writing
November 05 - Knock, Knock, Knockin’ on Readers’ Doors
November 04 - E-Newsletter Field Trip: “Commercial Truck Success”
October 29 - Politically, and Marketingly, Incorrect
October 26 - Are We There Yet?
October 22 - Truth or Marketing?
October 21 - How Long Will You Last?
October 20 - E-Newsletter Field Trip: “Improving the Workplace”
October 13 - The Appeal of Shaquille
October 08 - E-Newsletter Field Trip: "InkBlot"
October 08 - Running From Safety
September 29 - Signs Of Life
September 24 - School Daze
September 13 - A Dog's Life
September 10 - E-Newsletter Field Trips: "ALLEnews"
September 10 - The Value Of Repetition. Repetition.
September 02 - The Universe is My Pen Pal
August 27 - E-Newsletter Field Trip: "Debby Brown's Hocus Focus"
August 27 - The Story Behind The Story
August 24 - Comfy Chairs, Free Wifi, Free Coffee
August 19 - "How Do I Revitalize My List?"
August 16 - 5 Lessons From Starbucks
August 13 - (Star)Bucking The Trend
July 23 - E-Newsletter Field Trip: "Practical Advice on SaaS Marketing"
July 23 - Capture And Release
July 09 - Mundane Marketing Magic
June 21 - E-Newsletter Field Trip: "Adventures in Good Company"
June 18 - Got To Be There
June 04 - E-Newsletter Field Trip: "The Inn at Sweet Water Farm"
June 04 - Surviving The E-Newsletter Jungle
May 31 - E-Newsletter Field Trip:”Easy Web Tips”
May 21 - You Can Shake This World
May 07 - E-Newsletter Field Trip: “Moms With ADD/ADHD”
May 07 - Time Is On Your Side
April 23 - Hiding In Plain Sight
April 02 - Publish or Perish
March 13 - Mom Likes Me Better
March 12 - Save Your Fan Mail
March 08 - Productivity is Overrated
March 05 - Are You College Material?
March 03 - Rules Are Made To Be Broken
February 19 - Loving Mr. Fix-It
February 09 - John Lennon and You
February 05 - Are You Too Impressive?
February 04 - Are You Believable?
February 02 - Your Best Marketing Tool
January 22 - 4 Elements of Better Writing
January 20 - Are Congratulations in Order?
January 15 - Where Are You Needed The Most?
January 13 - Relationship is More Than Just the Right Words
January 11 - How Necessary Are You?
January 08 - Life On The Rocks
January 07 - Timing is Part of Marketing
January 04 - Freedom is Worth the Fear

2009

December 18 - Got Passion?
December 04 - Oversimplified Marketing
November 13 - It Was Twenty Years Ago Today
October 23 - Nowhere To Run, Nowhere To Hide
October 02 - Barefoot Marketing
September 23 - How Low Can You Go?
September 18 - Tie-Shy Guy
September 04 - How I Raised Open Rates By 25%
August 28 - Forget the Business Model
August 21 - Kick Open Your Front Door
July 31 - Panama Banal
July 29 - Postcards from the Edge
July 17 - Don’t Sweat the Summer
July 10 - Things That Go Thud in The Night
June 26 - Stress Test Your E-Newsletter
June 23 - Who's Mowing Your Lawn?
June 19 - Hobby or Job?
June 18 - Advice on Advice
June 12 - Sister Act
May 29 - Dirt Cheap Marketing
May 15 - Is Your Visibility Visible?
May 01 - Drive to Survive
April 17 - Fixing Your Biggest Problem
March 27 - Toast of the Town
March 20 - Roll The Dice Every Day
March 13 - Ice Cream Marketing
February 27 - Is Your Newsletter Tone Deaf?
February 13 - Every Little Bit Hurts
February 06 - What Problem Do You Solve?
January 27 - What's Your Secret Sauce?
January 23 - Give-It-Away Marketing
January 09 - The Iceman Leave-ith
January 07 - Best Thing I've Read This Year (so far)

2008

December 19 - Take a Chance on You
December 16 - Better Than a Contract
December 05 - And The Winner Is…
December 02 - Turn Down Your Radio
November 24 - Get Your Team Together
November 14 - Familiarity Breeds Clients
November 10 - Enjoy Your Latte
October 31 - All Apples And No Pie
October 28 - No Security Is Total Security
October 27 - Blog or E-Newsletter?
October 21 - Narrow Marketing = Expert Status
October 17 - 3 Reasons To Publish Now
October 03 - Return To Sender
September 19 - Just A Little Of That Human Touch
September 05 - A Close Shave
August 22 - Born To Walk
August 08 - Hanging By A Thread
August 04 - Celebrate, Celebrate
July 25 - Great Stories Make Great Newsletters
July 17 - Ironing Out the Rankles
July 11 - Happy Anniversary To Me
June 27 - Writing to Win
June 23 - Download a One Hour Free Teleseminar
June 20 - Do Whatever You Want
June 13 - Sold From The Start
June 03 - The Illusion of Safety
May 30 - Put Your Newsletter On “Shuffle”
May 28 - Radio Nowhere
May 23 - Are You Having Fun Yet?, Part II
May 22 - Are You Having Fun Yet?
May 16 - Float Like A Butterfly
May 09 - Learn from the Best
May 06 - What Do You Recommend?
May 02 - Curse of the Me-Newsletter
April 23 - Improving As You Go
April 18 - Almost Famous
April 15 - Much More Than Just A Job
April 11 - Fastest Check In The West
April 07 - Gather Your Team
April 04 - I’ve Got a Crutch on You
March 21 - Confidence Man
March 18 - Love Your Office
March 06 - Going The Last Mile
February 29 - And The Oscar Goes To…
February 26 - Blogging On Empty
February 15 - Follow The (Not) Bouncing Ball
February 12 - Burn The Ships
February 05 - Nightmare on Entrepreneur Street
February 01 - Put Me In Coach
January 23 - Do They Know You're Working?
January 18 - Good Marketing Means Having to Say You’re Sorry
January 07 - One More Reason to Turn Down Work
January 04 - What Steve Martin Knows About E-Newsletters
January 03 - Better, Not Harder

2007

December 19 - Solo Shouldn't Mean Lonely
December 14 - Old Guy Marketing
December 04 - Pulling Your Own Strings
November 30 - Don't Show Me The Money
November 30 - Unleashing The Kitchen Magician
November 19 - World’s Leading Expert
November 16 - 3 Tips To Make Writing Easier
November 07 - Write Down Your Dreams
November 05 - No Way Out
November 02 - Make The Water Wetter
October 25 - Your Money For Nothing
October 22 - I Don't Sell Anything
October 19 - Starting At The Finish Line
October 15 - Protect Your Baby
October 05 - Take Me Out Of The Ballgame
October 04 - Don’t Raise Your Prices
September 27 - (Not So) Risky Business
September 24 - Speed Dating For Your Business
September 21 - My Old School
September 19 - No Competition Out Here
September 15 - Money Talks
September 07 - Piercing the Truth
September 06 - Email… Not Dead Yet
September 04 - How Much Is Too Much?
August 28 - Office Space: In your home or not?
August 24 - Night of the Living Newsletter
August 23 - Branding, On the Cheap
August 21 - Don’t Overlook the Freedom
August 20 - Say "No" to Meetings
August 17 - What about health insurance?
August 10 - The Noise of Summer
July 20 - 3 Ideas for Helping Your Readers
June 22 - Is Your E-Newsletter Essential
June 01 - I Need You To Need Me
May 11 - Say ‘No’ To The Wrong Clients
April 27 - Speak Now, Or Forever Be Deleted
April 12 - Is My Sister Smarter Than A Monkey?
March 23 - The Client is in The Details
March 09 - Shout Softly to Gain Attention
February 16 - Plan Less, Connect More
February 02 - An Embarrassment of Options
January 19 - A Convenient Truth
January 05 - Eyes On The Prize

2006

December 15 - Michael Jordan’s Got Nothing On You
December 01 - Can Your Business Come Out And Play?
November 10 - Stray The Course
October 27 - Are You Being (Self) Served?
October 13 - Simply Put… Simple Sells
September 22 - Want More Clients?… Get More Vision
September 08 - 4 Must Haves of an Effective E-Newsletter
August 18 - Lose the Act; Gain More Clients
July 21 - If I Had a Million Readers
July 07 - Flash Your Insight
June 23 - Sweet Home On The Market
June 09 - Why I Like Country Music
May 19 - Handling Negative Reader Feedback
May 05 - American Idle
April 21 - Running to The Finish Line
March 31 - I Walk The Line
March 17 - The Road(s) To Success
March 03 - Lost In Translation
February 17 - Signal Your Intentions
February 03 - An Unexpected Gift Goes A Long Way
January 20 - Hit ‘Em Where They Ain’t
January 06 - Take Your Foot Out Of Your Word Of Mouth

2005

December 16 - Take Me To The River
December 02 - Tails, You Win
November 18 - Is Your E-Newsletter Worth A Kiss?
November 04 - What’s Your PENGUINscore?
October 21 - The Hoarse Whisperer
October 07 - The Doctor Won’t See You Now
September 23 - When Time Is Not On Your Side
September 09 - Information And Promotion: Happy Together
August 26 - Don’t Kick The Habit
August 12 - Steal This Newsletter
July 15 - Who’s On First?
June 24 - Hot Fun In The Summertime
June 10 - Pennies From Heaven
May 27 - Big Fish, Little Pond
May 13 - Selling For The Non-Salesman
April 29 - An Easy Way To Choose Newsletter Topics
April 15 - Walking The Talk
April 01 - The One Mistake Your Newsletter Can’t Survive
March 18 - The No-Selling Sales Approach
March 04 - Three Reasons For Encouraging Reader Feedback
February 11 - One Man’s Ceiling Is Another Man’s Floor
January 07 - Give Chance A Chance

2004

December 17 - 3 Suggestions For Year End Fine Tuning
December 03 - Nothing To Laugh About
November 19 - Break On Through To The Other Side
November 05 - Stop The Clock!
October 15 - Weapons Of Mass Instruction
October 01 - If I Were A Carpenter
September 16 - Connect The Dots To Attract More Clients
September 01 - As Good As You Say You Are
August 06 - Needle In A Needle Stack
July 23 - Just Enough And No More
July 09 - Summertime, And The Skipping Is Easy
June 18 - A Lead Is Not A Lead Is Not A Lead
June 04 - A Different Kind Of E-Newsletter
May 14 - Raise Your Glasses
April 30 - All Trees And No Forest
April 16 - A Change Might (Not) Do You Good
April 02 - Is Your Networking Notworking?
March 19 - All Relationships Are Local
March 05 - Baby You Can Drive My Car
February 20 - Two (Or More) Heads Are Better Than One
February 06 - Strike One. . . You’re Out!
January 23 - May I Have Your Attention?
January 21 - Hyperlinking: Using The Web For What It Does Best
January 09 - Only The Shadow Knows For Sure

2003

December 19 - 4 Reasons For Outsourcing E-Newsletter Mechanics
December 05 - What Matters (And What Doesn’t)
November 14 - Every Leaf You Rake
October 31 - Running On Empty
October 17 - Desperately Seeking Sushi
October 03 - 3 Suggestions For Generating Reader Feedback
September 19 - Break Free Of Your Editorial Calendar!
September 05 - You Don’t Bring Me Flowers Anymore
August 15 - Something In The Night
August 01 - Don’t Let Your Babies Grow Up To Be Cowboys
July 18 - Move Their Hands To Move Their Minds
June 27 - The Pause That Refreshes
June 13 - The Right Tool For The Right Job
May 30 - Tracking Reader Behavior: How Much Is Too Much?
May 09 - I Hear You Knocking, But You Can’t Come In
April 25 - You Gotta Believe!
April 04 - In Search Of The Fab Four
March 21 - Got Nectar?
March 07 - Slip Sliding Away
February 21 - The Power Of A Free Sample
February 07 - MTV Cops
January 10 - Dialogue – Not Agreement – Is The Sign Of An Effective Newsletter
January 04 - Leap, And The Net Will Appear

2002

December 20 - Keep ’em If You Got ’em
December 06 - Gotta Make The Donuts
November 15 - Cranberry Nut French Toast
November 01 - Fix Your Broken Web Site
October 18 - Lost In America
October 04 - The Write Stuff
September 30 - The (Broken) Law Of Averages
September 06 - All Business Isn’t Good For Business
August 16 - It Ain’t The Meat, It’s The Motion
August 02 - Ignore My Advice
July 19 - Perfection Is Not The Goal
June 21 - Size Matters
June 07 - Tales Of Infidelity
May 24 - Personalization Ain’t Personal
May 10 - The Penguin And The Hare
April 25 - Are You Listening, Or Just Talking?
April 12 - Give Your Business Away
March 29 - You Know More Than You Realize
March 15 - Lessons From A Six Year Old
March 01 - Respect The Unexpected
February 15 - Don’t Confuse Your Wedding With Your Marriage
February 01 - Crazy Little Thing Called Content
January 18 - If Nobody Hates You, Nobody’s Listening
January 04 - Curse Of The No-Name Newsletter

2001

December 14 - Lift Your Head Up Above The Crowd
November 30 - Keep In Mind Who’s Boss
November 16 - Too Busy For Business
November 02 - You Talkin’ To Me?
October 19 - Dare To Be Different
October 05 - Build Your Boat Before It Starts Raining
September 21 - Livin’ La Vida Internet
September 07 - Effective Enewsletters Don’t Sell Anything
August 24 - 007 Knows Relationships
July 27 - To Spam Or Not To Spam
July 13 - Just Do It!
June 29 - You Can’t Shine A Sneaker
June 15 - A Marxist Approach To Growing Your Business
June 01 - Where Everybody Knows Your Name
May 18 - Use Email To Connect With Customers
May 04 - First Satisfy The Needs Of Your Customers
April 13 - On The Web, Put Function Over Form
March 30 - Explain It To Me Like I’m An 8 Year Old
March 16 - Even Farmers Eat At McDonalds
March 02 - Frequency Matters In A Relationship
February 16 - It’s Not Me, It’s You
February 02 - Helping Customers To Help Each Other
January 19 - Don’t Underestimate The Role Of Fear Online
January 05 - News Flash! Scientists Discover What’s Wrong With Your Web Site!

2000

December 15 - Effective Web Site Management: Finding The Right Balance Between Internal And External
December 01 - The Dot Coms May Be Dying, But The Internet Lives On!
November 17 - For An Effective Web Site, Keep The Goal Firm But The Tactics Flexible
November 03 - In Web Site Development, Up Front Planning
October 20 - Ask Your Customers What They Want
October 06 - Give Your Site Visitors What They Came For
September 22 - Working At The Car Wash, Part II
September 08 - Reach Out To Your Customers!
August 25 - Keep Your Dot Com Envy In Check
August 11 - When You Build Your Web Site, Make Sure To Paint Outside The Lines!
July 21 - Make Your Misteaks (Oops) Now!
July 07 - Little Things Go A Long Way
June 23 - Learn To Become A Beginner (Again)
June 09 - Making Your Web Site “Better Than Real Life!”
May 26 - Just Talk, You’ve Already Got My Attention
May 09 - Play It Straight With Your Customers
March 28 - This Time, It’s Personal
February 21 - Measuring The Success Of Your Web Site
January 26 - The Most Important Question To Ask When Building Your Web Site
January 04 - The World Didn’t End – Time To Jump On The Web!

1999

December 02 - Trash The Holiday Cards; Start An Electronic Newsletter!
November 17 - The NBA Plays Baseball
October 26 - Michael Jordan Explains The Internet
October 14 - Understanding What The Internet Is Good At
September 30 - Jump To The Next Curve