I work exclusively with small professional service firms and individuals (consultants, leadership coaches, recruiters, etc.), helping people like you develop and manage their email newsletters.
My approach is based on a simple idea: When you create a systematic machine for developing content and nurturing relationships (a newsletter), it results in greater visibility, higher trust, and more clients.
If you are ready to launch (or improve) your firm’s newsletter, I can help. My most popular programs are described below; feel free to get in touch any time.
The Email Newsletter Turn-Key Program
For well-established solo professionals and small firms who are expert at what they do, but don’t have the time (or interest) in setting up and running an email newsletter program.
This approach is like taking a trip, with me driving and you relaxing in the back seat.
More information
This 60-day program includes…
- Scheduled one-on-one meetings with me
- Development of a written E-Newsletter action plan
- Co-development (with you) of all content
- A professional, customized design and template
- Customized set-up of a newsletter delivery system
- Hands-on project management through newsletter launch
- Unlimited e-mail and phone interaction with me
- Optional, ongoing, monthly support and content creation
The Email Newsletter Hands-On Program
For solo professionals and small firms who want someone by their side as they learn to create and manage an effective E-Newsletter.
This approach is like taking a trip, with you driving, and me sitting next to you along the way.
More information
This 90-Day coaching program includes…
- A pre-work questionnaire about your business
- Scheduled weekly phone calls with me
- Unlimited e-mail and phone interaction with me during the week
- Unlimited access to the Create Exceptional Email Newsletters Video Program
The Email Newsletter Jump-Start Program
For solo professionals and small firms who want to make sure they avoid mistakes and head off in the right direction, but then work by themselves and at their own pace.
This approach is like the two of us having lunch together before you leave on your trip.
More information
This program includes…
- A pre-work questionnaire about your business
- A two-hour phone call with me
- Unlimited access to the Create Exceptional Email Newsletters Program
The Create Exceptional Email Newsletters Program
For solo professionals and small firms who want information and examples, but intend to work by themselves and at their own pace.
This approach is like buying a detailed instruction manual and set of maps before going on your trip.
More information
Without fail, almost every time I talk to him, I learn something new about marketing. I have applied many of his teachings to improving our messaging, website and marketing processes. He makes my life much more simple.”
Rob Black
Founder and Managing Principal
Fractional Ciso
For the first time, I feel that my business has a unique and clear focus and I’m now attracting the kinds of clients I always wanted. Working with Michael is just about the best business investment I have ever made.”
Martha Freymann Miser, PhD
Founder and President
Aduro Consulting, LLC
Michael taught me how to be authentic. I communicate like a human being seeking to connect with other human beings using humor, heart and shared, real-life experiences. Break the mold and break the rules with Michael; you will undoubtedly discover a line of customers who know exactly who you are and who want you for… YOU!”
Allison Iantosca
Owner/President
F.H. PERRY BUILDER
Since working with Michael, my newsletter open rates have increased – and so has the substance. Readers regularly tell me, ‘You’re speaking directly to what’s on my mind.’ He’s easy to work with, fun to talk to, and has made the entire process seamless.”
Karen DeTemple
Founder
Workwonder
I’ve known Michael for many years – I wish I had hired him to help me create a newsletter long ago. The process has been great and the impact I have seen, right from the beginning, has been powerful. My third newsletter is directly responsible for my getting a great new project from a former client.”
Barry Horwitz
President
Horwitz & Co LLC