Category Archives: Simplifying Your Marketing

Are You Solving the Wrong Problem?

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• 18 COMMENTS

Want to play a game? Here’s how it works: Without reading any further, make a list of the last five people you’ve had a conversation with. Not necessarily a long conversation, but more than just, “Hello.” Got it? Here’s mine: The mailman A guy who we may hire to paint our house A guy in Starbucks who asked me to watch his computer while he went to the men’s room A woman in my neighborhood who I ran into at […] Click to read more…

Posted in Owning a Niche, Simplifying Your Marketing


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Stand-Up, And Be Remembered

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• 15 COMMENTS

(Listen to this post, here.) Do you work long, hard hours? I don’t. Not because I’m so smart (although I am good-looking). It’s because in the world in which I live, my compensation is tied to value rather than effort. And so the law of diminishing returns applies. For example, the kind of writing I’m typically hired to do – short format, zesty, sometimes funny – doesn’t get better by grinding away at it. In fact, it often gets worse. […] Click to read more…

Posted in Authenticity & Brand Consistency, Simplifying Your Marketing

 

Rinse And Repeat

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In what has become an increasingly rare alignment of my adult and near-adult children’s respective calendars, we had a 10-day period earlier this month when everybody was home at the same time. That’s unusual. My son Evan lives in Memphis. My daughter Emily lives in Tacoma. And my son Jonathan, while technically still a high school-age resident of our house, is verifiably spotted with Yeti-like frequency. And so we planned a three-day, family getaway to nearby Brattleboro, Vermont. As always, […] Click to read more…

Posted in Simplifying Your Marketing

 

The Iceman Winith

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(Listen to this post, here.) Much to the surprise of nobody who’s ever heard me try and pronounce the word “drawer,” I grew up on Long Island. It was a nice place to be a kid and while I confess that I don’t have a very clear recollection of the details, I have good reason to believe that I had a happy childhood. Spring, in particular, brought with it a number of things worth smiling about. Bike riding, tree climbing, […] Click to read more…

Posted in Simplifying Your Marketing, Start With These

 

Simple Simon Says, Do This

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I got a call on Monday from Laurie at Midsize Consulting Firm (not their real name). She said, “I know you only do email newsletters, but we like your writing. Can you recommend somebody like you who could help us develop other types of content?” I said, “Absolutely. I know someone very much like me who could help you. In fact, the similarities are striking. Me.” And then I went on to explain that although I specialize in email newsletters, […] Click to read more…

Posted in Simplifying Your Marketing