Author Archives: Michael Katz

Almost Heaven

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“If you flattened it out, it would be as big as Texas.” That, according to my sister-in-law Eliza, is what her mother used to say about West Virginia. We were on vacation there last week visiting Eliza and husband Chris. After driving around for a few days, I think her mom may have had a point: Beautiful, lush, rolling hills wherever you looked. One night, a few days later (full disclosure: I had consumed several beers at this point), I […] Click to read more…

Posted in Pricing & Money, Relationship Marketing


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Reduce the Fear of Buying

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As of this past September, and for the first time in 25 years, my wife Linda and I no longer have any children or pets (assuming there’s a difference) living in our house. I have to admit, and although I do miss the daily buzz of activity we enjoyed over the past few decades, there are some positive features to this new phase of life: Nobody coming in and waking us up at one in the morning. No half-eaten bowls […] Click to read more…

Posted in Growing Your Business, Selling, Voice/Tone/Trust Building

 

Demand, To Be Heard

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Just two weeks ago yesterday, I was in the hospital.  Don’t worry, nothing serious. Totally routine, completely planned, in and out in a single day, surgery. I was, however, “put under,” which means that they pay close attention to what you’re wearing, what you’ve eaten and, of course, your vital signs. In the four hours I was there, they took my blood pressure and temperature at least five times (and that was just while I was conscious). Eventually, I noticed […] Click to read more…

Posted in Selling

 

I Got That Sunshine In My Pocket

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You’ll be pleased to learn that as of yesterday, I have a brand new phone: an iPhone 6S.  It’s by no means top of the line. But it is new and, unlike my old phone, fast, filled with extra capacity, and capable of running every app I want and need. It’s also, I must say, a work of art. Weighing just a hair over five ounces, and barely a quarter of an inch thick, holding it in your hand is like […] Click to read more…

Posted in Confidence & Freedom

 

Squashing the Intangibles

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Believe me, I’m as surprised as you are. It seems like just yesterday I was telling you how we had just dropped off my daughter Emily at college in Tacoma, Washington at the University of Puget Sound. And yet here we are, already four years later, and she is now a college graduate (Phi Beta Kappa, thank you very much). Emily has a double major: anthropology and sculpture. The anthropology is interesting, definitely. But the sculpture? That is way cool. […] Click to read more…

Posted in Growing Your Business, Voice/Tone/Trust Building