Author Archives: Michael Katz

Georgia On My Mind

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I don’t mean to frighten you, but I’ve got $45 worth of fresh peaches in the back seat of my car. Is it because I love peaches? Not especially. I’m not even sure they’d make it onto my top three “All-Time Fruit” list. Rather, it’s because the “Georgia Peach Truck” arrived today at our nearby garden center and my wife, Linda, asked me to go over and pick some up. And, since the Georgia Peach Truck only sells peaches in increments of “crate,” I […] Click to read more…

Posted in Expert Positioning, Owning a Niche


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Beantown

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• 8 COMMENTS

I don’t want to overstate things, but were it not for my wife, Linda, I would have died years ago.  Why? Because that woman eats healthy food.  And, since we live in the same house, my “bad” food opportunities are severely limited.  Red meat? You won’t find any in our refrigerator.  Soda? Only the kind that goes in a gin and tonic.  Sugary cereals? White bread? Slim Jims?  No, no and you must be joking. But it’s not just that we avoid the […] Click to read more…

Posted in Effective Writing, Voice/Tone/Trust Building

 

Lost In Translation

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• 12 COMMENTS

It’s been ten years since I last checked voicemail.  Is it because I don’t care what you have to say?  No. It’s because I use a cool service called YouMail which, among other things, sends me a text alert with a full transcription of every voice message I receive.  It’s not one hundred percent accurate and its refusal to transcribe obscenities means that most messages left by my brother Al are nearly impossible to follow. But it’s pretty good.  The other day, […] Click to read more…

Posted in Authenticity & Brand Consistency, Effective Writing, Simplifying Your Marketing

 

Beer Glass Marketing

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• 19 COMMENTS

I know for a fact that when I am old and gray (well, old anyway, gray is no longer an option), and I look back on my life, one of the things I will have enjoyed the most is Tuesday nights at my local dive bar. Nearly every week, for many years running, three, four, sometimes seven or eight of us, gather for beer and a couple of hours of idiotic conversation and laughs. It began as a post-basketball ritual, […] Click to read more…

Posted in Growing Your Business

 

Sleep Your Way to the Top

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I am what is known in the scientific community as, “a really good sleeper.”  I can fall asleep easily. Anywhere, anytime.  Trains and buses? No problem.  Mid-day naps? My specialty.  My most famous sleep-centric “accomplishment” was falling asleep in between my wife’s contractions as she was giving birth to our first child (don’t look at me like that, it had been a long day).  The secret to easy sleep is not to “try and fall asleep.” In fact, trying to do anything when going to sleep […] Click to read more…

Posted in Growing Your Business, Useful Tools