Author Archives: Michael Katz

Three Wrong Things

My wife, Linda, has two brothers and a sister. One in Vermont, one in Pennsylvania, one (like us) in Massachusetts. We are near enough to one another to get together for a weekend, but too far away for unplanned visits, a chance arrangement that has served us well over the years. But we do have fun together. So, now that all children are grown and out of the house, the eight of us – each sibling and their respective partner – try to meet every year someplace more or less in […] Click to read more…

Color-Coded Marketing

Among my many rules of life – never pass up the chance to charge your phone or to pee; never shop for food when you are hungry; pet every dog available – is this one: No book goes on the shelf until I have read it. The benefit of this rule is that my office shelves serve as a great resource, whether I need a refresher on a particular concept or a quote for a presentation. Plus, it’s nice to look at the books and know I’ve read every one of them. […] Click to read more…

Predictable Unpredictability

Did you see the eclipse last week? We drove to Burlington, Vermont to stay with my wife’s brother for a couple of days to watch it. It was spectacular; without question the second most fun I’ve ever had in three-and-a-half minutes. Afterwards, it occurred to me that an eclipse is kind of the exact opposite of life as an independent professional.  Reason #1. An Eclipse is an All-Encompassing Event I knew it would be big. But as the day drew closer, I was still surprised by how much it took over everything: […] Click to read more…

Your Marketing Shortcut

My doctor broke up with me. I got a letter in the mail yesterday in which she explained she has decided to leave private practice and will no longer be treating patients. I assume it had nothing to do with me, although you never know. My standard doctor’s office jokes (Doctor: “Which arm should I use to take blood? Me: “How about one of yours?”) are enough to drive anyone out of the profession. But I don’t mind telling you, this has thrown me for a bit of a loop. I […] Click to read more…

Wautomation

When it comes to houseplants, I am as interested as the next person. Provided, that is, that the next person has basically no interest. I have nothing against our leafy friends, but I rarely notice them. So when my wife, Linda, suggested I get a plant for my new office, I reluctantly agreed – I knew it would be up to me to keep that thing alive. Well, you’ll be pleased to learn it’s been several months now and my office plant is thriving. Recently, however, I ran into a snag: Linda […] Click to read more…