Author Archives: Michael Katz

People Are Strange When You’re a Stranger

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My wife Linda and I are down in Costa Rica this week. We rented a small house in a little hill town called Grecia. Costa Ricans are legendary for their friendliness and the people who own this house are no exception. In fact, I would venture to say that even by Costa Rican standards, they are warmth outliers – inviting us over for coffee, bringing us fresh homemade yogurt, taking us to see the local attractions. Plus, there are a […] Click to read more…

Posted in Growing Your Business, Relationship Marketing


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Bear Necessities

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You know me, I don’t like to brag.  But there are some things you just can’t keep to yourself.  It all started last Friday, when my wife, Linda, called to let me know there was water coming into our basement.  The weather had been very cold for several days and then, suddenly, it switched to very warm. Plus, it was raining hard.  With the ground still frozen solid, the water was pooling around the house. Some of it started leaking into […] Click to read more…

Posted in E-newsletter Fundamentals, Effective Writing

 

The NO Big Bang Theory

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It was late August. My wife Linda and I and our three kids were on vacation in Colorado. We were in Crested Butte for the day, a small, former mining town in the Rocky Mountains that is as rugged and beautiful as I am not. These days, and despite its frontier beginnings, the town is overflowing with fun restaurants, cool stores and funky bars. Linda and two of our kids were off walking around. I was sitting on a bench with […] Click to read more…

Posted in E-newsletter Fundamentals

 

Happy Birthday to {NAME}

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I don’t really remember how it began. But sometime, maybe five or six years ago, I started sending birthday cards to anyone who wanted one. No charge, no rules – just send me your snail mail address and when your birthday rolls around I’ll send you a funny, personalized card. It seemed like a pretty good marketing idea: Snail mail is an underused channel, so the cards stand out. Everyone has exactly one birthday, so while it applies across the […] Click to read more…

Posted in Growing Your Business, Voice/Tone/Trust Building

 

Closing Is Not Selling

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On the odd chance that you forgot, I wanted to remind you of the significance of this past Saturday, December 8th. Because on that day, I arrived at what I like to call the “Marriage Equilibrium Threshold.” More specifically, it was the day on which I had been married for 10,647 days. Prior to that, I had been single for 10,647 days. Like a nine-month old baby, it was the day on which I had been in for as long as I […] Click to read more…

Posted in Selling