Once again, the birds have tricked me. We have been living in this house for three years, and this is the third consecutive September in which they have faked me out in precisely the same way. Here’s how it goes… All summer long, I fill the birdfeeder in our back yard. Our arrangement is simple, if unspoken: They eat for free and I get to look at them all I want. It’s like being a rock star with a much younger wife. […] Click to read more…
Posted in Growing Your Business
I shaved off my beard last week … accidentally. Hang on, I have what I believe is a reasonable explanation. I use a small, electric trimmer with a circular dial that adjusts how close it cuts. As you turn the wheel between 1 and 10, the cutting guard moves accordingly. Well, on this particular day, I had removed the cutting guard to clean it. That’s when things went sideways… With the guard still sitting on the sink, I turned the dial to […] Click to read more…
Posted in Growing Your Business
It was a terrific question, and one that I had not anticipated. I was standing in the Price Chopper supermarket parking lot, talking to Earl, a soft-spoken, older man who had driven down from New Hampshire to consider buying our 2012 Toyota Highlander. I had just countered his offer, when he paused and asked, “If you were selling this car to a family member, what other things would you fix or tell them about before you did?” Like I said, a […] Click to read more…
Posted in Selling
Maybe you’ve heard. Tennis and Ping Pong had a baby – they named it “Pickleball.” This game/sport is kind of a hybrid of the two, played with paddles, a wiffleball and a court with painted lines and a net strung across the middle. I’ve been playing it for the last couple of months, something I never anticipated. First, because I decided long ago that I would commit what little competitive testosterone I had left to playing basketball. But with that […] Click to read more…
Posted in Authenticity & Brand Consistency, Effective Writing, Expert Positioning, Voice/Tone/Trust Building
As a man over … let’s say, 40 … I have discovered that exercises intended for younger people, no matter how well designed, are potentially harmful. It all began at the start of the pandemic, as I searched for home-based exercise programs. That’s when I found Jeff Cavaliere. Jeff’s a physical therapist (which gave me confidence that he knows what he’s talking about) and the possessor of a physique that looks like someone hit the “enhance” button on Photoshop one too […] Click to read more…
Posted in Owning a Niche