Author Archives: Michael Katz

Big Things, Small Packages

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Don’t worry, this isn’t going to get creepy. It’s just a fact: I go upstairs to pee. I work in an office building that houses five or six small companies (not to brag, but mine is the smallest). There are two bathrooms – one on the first floor where my office is, and one upstairs. Ever since the pandemic hit, I go upstairs. The problem, you see, is that the ground floor bathroom is used a lot. Not just by my […] Click to read more…

Posted in Growing Your Business, Relationship Marketing, Simplifying Your Marketing


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Car Talk

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I’m a long way from what you would call a “car guy.” I don’t care how fast they go – my wife is always accusing me of “dawdling” on the highway. I don’t care about cargo space – I own nothing that needs moving. I don’t care what they look like – I’ve got bigger appearance challenges. So you won’t be surprised to learn that my car of choice for the past 15 years has been the Ford Focus. Reliable, inexpensive, easy to spell. […] Click to read more…

Posted in Effective Writing, Simplifying Your Marketing

 

Communication Complication

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I’m not really sure how old my children are – I’ve kind of lost track in all the commotion. But they don’t live with us anymore, so I’m guessing that they are adults. Unfortunately, and while I try not to take it personally, not one of the three lives in the same time zone as my wife and me. In fact, none of them live in the same time zone as each other. We’ve got Pacific, Mountain, Central and Eastern represented.  In […] Click to read more…

Posted in Effective Writing

 

Rhythm Method

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For the past two months, I have been trying to learn how to play the guitar. It’s always struck me as a fun activity and, since I am pretty good at typing, it seems like a logical next step. But the odds are not in my favor – this is the third time in about seven years that I have tried to make a go of it. The first two (failed) attempts involved live, in-person teachers. In both instances, I lasted […] Click to read more…

Posted in E-newsletter Fundamentals, Growing Your Business

 

The Bird Illusion

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Once again, the birds have tricked me. We have been living in this house for three years, and this is the third consecutive September in which they have faked me out in precisely the same way. Here’s how it goes… All summer long, I fill the birdfeeder in our back yard. Our arrangement is simple, if unspoken: They eat for free and I get to look at them all I want. It’s like being a rock star with a much younger wife. […] Click to read more…

Posted in Growing Your Business