Author Archives: Michael Katz

The Magic of Free Information

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The dirt pile next door is now a 3,000 square foot house. Of course, it didn’t happen by magic. Or overnight. We live in a new development: 60 homes that have been under construction for about four years. When we moved here 18 months ago, there was an empty lot on one side of us and a 30-story (I may be exaggerating) mound of dirt on the other. Slowly, over the months, the mound got smaller and smaller, until one […] Click to read more…

Posted in E-newsletter Fundamentals, Selling


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Food For Thought

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I’m no scientist, but when it comes to the relative temperature of various foods, I am happy to share the following facts: #1. Oatmeal is the hottest consumable substance on earth. If your castle walls are in the process of being scaled by hordes of blood-thirsty enemies, this is the (food)stuff to pour on them. #2. Nothing heats up faster in the microwave than quinoa. Five seconds on “high” and these once benign pellets will melt the roof of your mouth like nobody’s business. #3. Pancakes retain heat […] Click to read more…

Posted in Expert Positioning, Growing Your Business, Owning a Niche

 

Big Plans, Small Steps

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“He who is outside his door has the hardest part of his journey behind him.” – Dutch Proverb There are many things I like about our refrigerator. I like that the freezer is on the bottom. I like that there are half a dozen little lights (rather than just one big bulb) scattered about, making it easy to find last night’s leftover slice of pizza.* (*Who am I kidding, I ate it before bed. But you get the idea.) I […] Click to read more…

Posted in Growing Your Business, Simplifying Your Marketing

 

What Are You Waiting For?

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“In the land of the blind, the one-eyed man is king.” – Irish Proverb My wife, Linda, and I have been in Grecia, Costa Rica now for three weeks. We came here as kind of an experiment: The kids are off to college and beyond; the house has been sold in favor of a maintenance-free condo; and we both work independently and more or less remotely. So, in an attempt to sidestep yet another Massachusetts February, we thought maybe a […] Click to read more…

Posted in Confidence & Freedom, Expert Positioning

 

People Are Strange When You’re a Stranger

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My wife Linda and I are down in Costa Rica this week. We rented a small house in a little hill town called Grecia. Costa Ricans are legendary for their friendliness and the people who own this house are no exception. In fact, I would venture to say that even by Costa Rican standards, they are warmth outliers – inviting us over for coffee, bringing us fresh homemade yogurt, taking us to see the local attractions. Plus, there are a […] Click to read more…

Posted in Growing Your Business, Relationship Marketing