Category: Relationship Marketing

Everything is Marketing

One of the benefits of being an intergalactically famous email newsletter guru (in addition to the groupies) is the freedom to take a day off whenever you like. And so, yesterday, that’s exactly what my wife, Linda, and I did. We put the bikes on the back of the car and headed off to the Norwottuck Rail Trail, which runs between the Massachusetts towns of Northampton and Amherst. It was a beautiful day, and everything was going exactly as planned. Until (cue scary music) we arrived in Amherst for lunch and I realized […] Click to read more…

Big Things, Small Packages

(Listen to this post, here.) Don’t worry, this isn’t going to get creepy. It’s just a fact: I go upstairs to pee. I work in an office building that houses five or six small companies (not to brag, but mine is the smallest). There are two bathrooms – one on the first floor where my office is, and one upstairs. Ever since the pandemic hit, I go upstairs. The problem, you see, is that the ground floor bathroom is used a lot. Not just by my fellow tenants, but by their […] Click to read more…

Photo Phinish

When it comes to buying gifts for my wife, Linda, I have a history of missing “perfect” by quite a large margin. Jewelry’s no good because what do I know? Same for clothes. And, since as my mother used to say, you spend the first 50 years of life acquiring stuff and the next 50 getting rid of it, all those little knickknacky gift store items that used to be my “go to” are no longer welcome in the house. So, these past several years, I have defaulted to buying Linda […] Click to read more…

Connecting The Dots

(Listen to this post, here.) My wife, Linda, has many impressive qualities, not the least of which is an inexplicable affection for skinny, middle-aged bald men. But her superpower is her ability to connect the dots – between people and the vital information they possess. Nowhere is this on greater display than when we travel. We like to venture off the beaten path, a strategy that invariably leads to unusual experiences. But it also means that you spend a lot of time steeped in confusion. Consider our recent trip to Costa Rica, a […] Click to read more…

Feelings

(Listen to this post, here.) Now that it’s late February, two things are all but guaranteed: Thing #1: My fellow New Englanders have begun lying to one another about how spring is, “Just around the corner.” Thing #2: My accountant is mad at me. I’m not sure what causes Thing #1, but I’m quite certain about what’s behind Thing #2. She’s mad because she’s just completed my taxes and, as is the case every year, I am due a refund. That means I overpaid last year and have been, in […] Click to read more…