Category: Relationship Marketing

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My doctor broke up with me. I got a letter in the mail yesterday in which she explained she has decided to leave private practice and will no longer be treating patients. I assume it had nothing to do with me, although you never know. My standard doctor’s office jokes (Doctor: “Which arm should I use to take blood? Me: “How about one of yours?”) are enough to drive anyone out of the profession. But I don’t mind telling you, this has thrown me for a bit of a loop. I […] Click to read more…

Wautomation

When it comes to houseplants, I am as interested as the next person. Provided, that is, that the next person has basically no interest. I have nothing against our leafy friends, but I rarely notice them. So when my wife, Linda, suggested I get a plant for my new office, I reluctantly agreed – I knew it would be up to me to keep that thing alive. Well, you’ll be pleased to learn it’s been several months now and my office plant is thriving. Recently, however, I ran into a snag: Linda […] Click to read more…

In Trust We Trust

I bought a new car last week – an all-electric, 2023 Chevy Bolt. I wasn’t really planning on it, but my friend Matt told me he had just bought one and that the car was eligible for a $7,500 federal tax credit. My Ford Focus was more than 10 years old and so the timing seemed right. When it comes to things that most people dread, buying a car is at the top of the list, right up there with public speaking or being trapped in an elevator with Rudy […] Click to read more…

Chain Gang

I have a 15-year-old, rust-colored loveseat in my garage. Please don’t be impressed; it’s not there permanently. The truth is, we are doing our best to find a place to donate it. Its residency in the garage is the result of a four-step, household chain reaction… Step 1: A few weeks ago, we upgraded from a queen bed to a king. Step 2: We moved the queen down to our extra basement bedroom, replacing the functional but uncomfortable futon couch/bed that was there. Step 3: We moved the futon into the little basement workout […] Click to read more…

Free Prize Inside

Have you ever owned a supermarket? Me neither. But I am willing to bet that one headache of such ownership is the never-ending challenge of finding and retrieving shopping carts from the parking lot. Even if you manage to keep track of them all (doubtful), you still have to pay people to constantly roam the lot. Not to mention dealing with unhappy customers whose cars are occasionally dinged by runaway carts. Well, one innovative market near me (Aldi) has come up with a clever solution: the carts are locked together at […] Click to read more…