Category: Relationship Marketing

I Hear You Knocking

Guess what I haven’t done in 35 years. If you said, “comb your hair,” I am going to give you partial credit. But no, the correct answer is, “go on a date.” That’s because this past Monday was the 35th anniversary of the day I met my wife, Linda, effectively ending my unremarkable career as a single man. Did we meet in college? No. Did we meet at a bar? No. Did we meet on MatchDotBumbleTinderHinge? Please. It was 1988. Ronald Reagan was president. LeBron James was just four years old and had […] Click to read more…

Reverse Healing

Alert readers may recall that I had shoulder surgery recently. In fact, as I write this, it has been exactly six weeks to the day since I went under the knife (not that you bothered to call). How has the recovery been? Well, as the old saying goes, there’s not a lot about it that reminds you of opening presents on Christmas morning. It’s a slow and painful process. And yet, despite all that, I have to say that the human body’s ability to heal is pretty remarkable. Think about it. Somebody […] Click to read more…

The Bigness of Smallness

(Listen to this post, here.) According to extensive research that I have been conducting for nearly five minutes, celebrated author Stephen King has a net worth of 500 million dollars. Just to give you a sense of how big a number that is, it’s more than the combined net worth of Taylor Swift ($400 Million) and me. All in all, not bad for a guy who’s earned a living by making things up. Not only that, but it’s a terrific business model since his costs consist of nothing more than a desk, […] Click to read more…

Everything is Marketing

(Listen to this post, here.) One of the benefits of being an intergalactically famous email newsletter guru (in addition to the groupies) is the freedom to take a day off whenever you like. And so, yesterday, that’s exactly what my wife, Linda, and I did. We put the bikes on the back of the car and headed off to the Norwottuck Rail Trail, which runs between the Massachusetts towns of Northampton and Amherst. It was a beautiful day, and everything was going exactly as planned. Until (cue scary music) we arrived in Amherst […] Click to read more…

Big Things, Small Packages

(Listen to this post, here.) Don’t worry, this isn’t going to get creepy. It’s just a fact: I go upstairs to pee. I work in an office building that houses five or six small companies (not to brag, but mine is the smallest). There are two bathrooms – one on the first floor where my office is, and one upstairs. Ever since the pandemic hit, I go upstairs. The problem, you see, is that the ground floor bathroom is used a lot. Not just by my fellow tenants, but by their […] Click to read more…