Category: Relationship Marketing

Counter Intuitive

With the possible exception of the day Taylor decided she’d had enough of country, the saddest day of my life was the day our dog Abbie died. I was rarely in the house when she wasn’t, and no matter what she was up to when I walked in the door, she never failed to come over and excitedly greet me. Contrast that with my three children who, while in their late teens, had trouble differentiating between me and the mailman. Of course, at some point, we knew Abbie’s days were numbered. […] Click to read more…

It’s *Not* in the Knowing

(Listen to this post, here.) I don’t know how it began; I must have clicked on something. Because suddenly, in addition to the familiar scraps filling up my Instagram feed – NBA highlights, home maintenance tips, Key and Peele clips, male incontinence remedies (it’s for a friend) – I suddenly began seeing people doing card tricks. I don’t know why, but there they were. One day, I watched this one. I know, pretty amazing. But what’s most interesting – and the woman in the video says this right at the beginning – […] Click to read more…

Gym Dandy

(Listen to this post, here.) Like many people, I cancelled my gym membership as soon as Covid arrived. Since then, I’ve been working out in my basement.  It’s certainly convenient – but it’s also pretty solitary.   And, having given up on basketball last month (once the other players start calling you “sir,” it’s time to retire), it occurred to me that I had lost my one remaining group exercise activity.  So I went out the next week and joined a new gym.   This place, however, is decidedly different from the anonymous, swipe-your-card-at-the-front-desk-and-do-whatever-you-like gym I had […] Click to read more…

Impersonal Personalization 

(Listen to this post, here.) Back in the day – and I mean WAY back in the day – my dentist used to send me a birthday card every year. It was snail-mailed (that’s all there was at the time), hand-addressed, and hand-signed by both he and the three or four other people working in his office. Now the truth is, I don’t know for sure any of these people actually signed the cards. Maybe they hired someone to use different colored pens and fake different signatures to make it look like they did. […] Click to read more…

The Sound of One Hand Marketing

(Listen to this post, here.) My wife, Linda, broke her wrist last week after a fall from her bike. I was right behind her when it happened; I couldn’t believe how fast and hard she went down. Still, while it is definitely a serious injury (surgery required), it could have been much worse. It could have been me. I am kidding! She could have hit her head, broken her collarbone, gotten hit by a car, etc. The good news is that she will be back to 100% in a matter of weeks. […] Click to read more…