Category: Growing Your Business

Their Marketing Does Not Apply to You

When it comes to watching sports, I am far from what you would call a “superfan.” Football? Occasionally. Baseball? Only if I’m at a live game. Hockey? No interest. Looks like something a bunch of middle schoolers invented after their moms told them to turn off the TV and go play outside. But basketball … that I like. Plus, because I play each week in my town’s middle school gym, there’s some potential for me to take what I learn from watching the professionals and apply it to my own game. […] Click to read more…

Everything is Marketing

One of the benefits of being an intergalactically famous email newsletter guru (in addition to the groupies) is the freedom to take a day off whenever you like. And so, yesterday, that’s exactly what my wife, Linda, and I did. We put the bikes on the back of the car and headed off to the Norwottuck Rail Trail, which runs between the Massachusetts towns of Northampton and Amherst. It was a beautiful day, and everything was going exactly as planned. Until (cue scary music) we arrived in Amherst for lunch and I realized […] Click to read more…

What’s Your Value Imbalance?

(Listen to this post, here.) Did you hear the recent story about Shaquille O’Neal? Apparently, and according to the … let’s say, “journalists” … at Inside Edition, the retired basketball star was jewelry shopping at a store in Atlanta, when he overheard a young man talking with the salesperson about layaway terms for an engagement ring. So, Shaq pulled out his credit card and paid for the ring. I love that story – and not just because any video involving Shaq is an opportunity to gawk at how insanely large he […] Click to read more…

Don’t Launch That Podcast Yet

(Listen to this post, here.) “Are podcasts worth doing?” That was the question posed to me yesterday by my client Bruce. My response? “It depends.” (Yes, as a matter of fact, I am a consultant.) The reason it depends, is that the answer is not simply a question of whether or not a podcast is a useful marketing tactic for a professional service provider (Hint: it is). You also have to consider what else you are already doing to grow your business and whether adding a podcast on top of that – given the time […] Click to read more…

Lessons From a Toaster

(Listen to this post, here.) When it comes to household appliances, I am not usually prone to blanket generalizations. But, in this case, I am going to make an exception: My toaster is way smarter than my coffeemaker. You may find this surprising, since coffeemakers, with all their bells and whistles, are the alpha males of the small appliance community: sleek, powerful, sexy. Toasters, on the other hand, have been around forever – I guarantee you that Harry Truman owned one. And they have barely changed in decades: a couple of […] Click to read more…