Category: Growing Your Business

Is Your Overlap Lacking?

I was a little worried there for a while, but everything worked out in the end. I had stopped into a local gas station yesterday to fill up. I was in the town of Milford, one of the few remaining places in Massachusetts where it is still illegal to pump your own gas (don’t ask, I don’t know either). And so while the man was taking care of things, I grabbed my wallet from the center console. Except …. my wallet wasn’t there. Uh oh. Now what? There are no […] Click to read more…

Their Marketing Does Not Apply to You

When it comes to watching sports, I am far from what you would call a “superfan.” Football? Occasionally. Baseball? Only if I’m at a live game. Hockey? No interest. Looks like something a bunch of middle schoolers invented after their moms told them to turn off the TV and go play outside. But basketball … that I like. Plus, because I play each week in my town’s middle school gym, there’s some potential for me to take what I learn from watching the professionals and apply it to my own game. […] Click to read more…

Everything is Marketing

One of the benefits of being an intergalactically famous email newsletter guru (in addition to the groupies) is the freedom to take a day off whenever you like. And so, yesterday, that’s exactly what my wife, Linda, and I did. We put the bikes on the back of the car and headed off to the Norwottuck Rail Trail, which runs between the Massachusetts towns of Northampton and Amherst. It was a beautiful day, and everything was going exactly as planned. Until (cue scary music) we arrived in Amherst for lunch and I realized […] Click to read more…

What’s Your Value Imbalance?

(Listen to this post, here.) Did you hear the recent story about Shaquille O’Neal? Apparently, and according to the … let’s say, “journalists” … at Inside Edition, the retired basketball star was jewelry shopping at a store in Atlanta, when he overheard a young man talking with the salesperson about layaway terms for an engagement ring. So, Shaq pulled out his credit card and paid for the ring. I love that story – and not just because any video involving Shaq is an opportunity to gawk at how insanely large he […] Click to read more…

I Hate You The Least

(Listen to this post, here.) Wondering how to scare the parents of a college-age child? Here’s all you need to do: sneak up behind them and whisper, “It’s time to fill out the FAFSA for next year.” FAFSA – the Free Application for Federal Student Aid – is a document that needs to be completed annually and for each child, if you hope to reduce the financial burden known as college. It’s a bear, requiring you to gather and decipher any number of financial and tax-related documents of both parent and student. […] Click to read more…