Category Archives: Growing Your Business

Happy Birthday to {NAME}

I don’t really remember how it began. But sometime, maybe five or six years ago, I started sending birthday cards to anyone who wanted one. No charge, no rules – just send me your snail mail address and when your birthday rolls around I’ll send you a funny, personalized card. It seemed like a pretty good marketing idea: Snail mail is an underused channel, so the cards stand out. Everyone has exactly one birthday, so while it applies across the […] Click to read more…

 

*NOT* Free Falling

Maybe you’ve seen the TED talk given by Alex Honnold, a guy – actually the only guy – to have ever completed a free-solo (i.e., no ropes) ascent of “El Capitan,” a 3,000 foot, vertical cliff in Yosemite National Park. As a person who has trouble comfortably ascending a ladder to clean leaves out of the gutters, I can’t begin to understand how one climbs a half-mile-high rock wall, knowing that one mistake and it’s all over. Listen To This Post What if you sneeze? Or get […] Click to read more…

 

(Hand)Shake Up Your Presentations

Like you, I’ve lately been thinking a lot about handshakes. Supposedly, they began in medieval times as a way to prove that you were not carrying a weapon. I’m not sure how useful this might have been even back then since … surprise! … the dagger is in my left hand. In any case, and given that today even most lefties are unarmed, it strikes me that handshakes are of little practical value. And, when you think about it, a tad […] Click to read more…

 

Rocky Mountain Low

Quick: What’s the first thing that comes to mind when you think of Colorado?  If you said, “mountains” or “sunshine” or “legal weed,” I’m going to give you full credit. For me, unfortunately, and up until just last week, the answer would have been, “unbelievably long lines at the Advantage car rental office.”  That’s because one year ago, when my wife Linda and I landed at Denver airport en route to dropping off our son Jonathan for his freshman year at […] Click to read more…

 

Reduce the Fear of Buying

As of this past September, and for the first time in 25 years, my wife Linda and I no longer have any children or pets (assuming there’s a difference) living in our house. I have to admit, and although I do miss the daily buzz of activity we enjoyed over the past few decades, there are some positive features to this new phase of life: Nobody coming in and waking us up at one in the morning. No half-eaten bowls […] Click to read more…