Category: Growing Your Business

What’s Your Value Imbalance?

Did you hear the recent story about Shaquille O’Neal? Apparently, and according to the … let’s say, “journalists” … at Inside Edition, the retired basketball star was jewelry shopping at a store in Atlanta, when he overheard a young man talking with the salesperson about layaway terms for an engagement ring. So, Shaq pulled out his credit card and paid for the ring. I love that story – and not just because any video involving Shaq is an opportunity to gawk at how insanely large he is. It’s just nice to […] Click to read more…

Don’t Launch That Podcast Yet

“Are podcasts worth doing?” That was the question posed to me yesterday by my client Bruce. My response? “It depends.” (Yes, as a matter of fact, I am a consultant.) The reason it depends, is that the answer is not simply a question of whether or not a podcast is a useful marketing tactic for a professional service provider (Hint: it is). You also have to consider what else you are already doing to grow your business and whether adding a podcast on top of that – given the time and effort involved – provides […] Click to read more…

Lessons From a Toaster

When it comes to household appliances, I am not usually prone to blanket generalizations. But, in this case, I am going to make an exception: My toaster is way smarter than my coffeemaker. You may find this surprising, since coffeemakers, with all their bells and whistles, are the alpha males of the small appliance community: sleek, powerful, sexy. Toasters, on the other hand, have been around forever – I guarantee you that Harry Truman owned one. And they have barely changed in decades: a couple of vertical holders for the bread […] Click to read more…

The Cold Truth

For twenty years, we had a second refrigerator in the basement. It was a piece of junk – dented on one side with a broken shelf and a small freezer. But it was a handy place to keep leftovers and extra supplies. Eventually, though, I realized something very important: the fridge part was almost always near-empty; the freezer part was jammed tight and never quite big enough. And so, when we moved to a new house, we didn’t take that energy-sucking dinosaur with us.  Instead, we bought a small, standalone freezer: […] Click to read more…

Big Things, Small Packages

Don’t worry, this isn’t going to get creepy. It’s just a fact: I go upstairs to pee. I work in an office building that houses five or six small companies (not to brag, but mine is the smallest). There are two bathrooms – one on the first floor where my office is, and one upstairs. Ever since the pandemic hit, I go upstairs. The problem, you see, is that the ground floor bathroom is used a lot. Not just by my fellow tenants, but by their clients (we have a chiropractor […] Click to read more…