Category: Useful Tools

Don’t Launch That Podcast Yet

“Are podcasts worth doing?” That was the question posed to me yesterday by my client Bruce. My response? “It depends.” (Yes, as a matter of fact, I am a consultant.) The reason it depends, is that the answer is not simply a question of whether or not a podcast is a useful marketing tactic for a professional service provider (Hint: it is). You also have to consider what else you are already doing to grow your business and whether adding a podcast on top of that – given the time and effort involved – provides […] Click to read more…

Sleep Your Way to the Top

(Listen to this post, here.) I am what is known in the scientific community as, “a really good sleeper.”  I can fall asleep easily. Anywhere, anytime.  Trains and buses? No problem.  Mid-day naps? My specialty.  My most famous sleep-centric “accomplishment” was falling asleep in between my wife’s contractions as she was giving birth to our first child (don’t look at me like that, it had been a long day).  The secret to easy sleep is not to “try and fall asleep.” In fact, trying to do anything when going to sleep will only keep you awake. […] Click to read more…

Icemaker, Icemaker, Make Me Some Ice

(Listen to this post, here.) We have a new refrigerator. Lest you think this was a hasty decision, let me just say that we bought the old one the year my son Evan was born. He turned 24 this week. And this new one, I must say, is (literally) quite cool. Side-by-side doors, whisper-quiet motor, and a stainless steel, “smudge-proof” exterior. And, as any self-respecting, 21st century refrigerator must have, a water and ice dispenser on the outside. Like I said, cool. That is, until earlier this week when our […] Click to read more…

What Kind of Work Do You Do?

You might think I’m making this up, but I assure you that every word of this story is true… A few years ago, my family and I went on vacation to Panama. It’s a beautiful country with amazing wildlife and lots of very nice people. We had a great time. Unfortunately, I don’t speak any Spanish. And so on the day we arrived, I turned to my then 17-year-old son Evan (the ranking Spanish speaker in the family) and asked him to teach me a phrase or two. He asked […] Click to read more…