Category: Useful Tools

Don’t Launch That Podcast Yet

(Listen to this post, here.) “Are podcasts worth doing?” That was the question posed to me yesterday by my client Bruce. My response? “It depends.” (Yes, as a matter of fact, I am a consultant.) The reason it depends, is that the answer is not simply a question of whether or not a podcast is a useful marketing tactic for a professional service provider (Hint: it is). You also have to consider what else you are already doing to grow your business and whether adding a podcast on top of that – given the time […] Click to read more…

Sleep Your Way to the Top

(Listen to this post, here.) I am what is known in the scientific community as, “a really good sleeper.”  I can fall asleep easily. Anywhere, anytime.  Trains and buses? No problem.  Mid-day naps? My specialty.  My most famous sleep-centric “accomplishment” was falling asleep in between my wife’s contractions as she was giving birth to our first child (don’t look at me like that, it had been a long day).  The secret to easy sleep is not to “try and fall asleep.” In fact, trying to do anything when going to sleep will only keep you awake. […] Click to read more…

Icemaker, Icemaker, Make Me Some Ice

(Listen to this post, here.) We have a new refrigerator. Lest you think this was a hasty decision, let me just say that we bought the old one the year my son Evan was born. He turned 24 this week. And this new one, I must say, is (literally) quite cool. Side-by-side doors, whisper-quiet motor, and a stainless steel, “smudge-proof” exterior. And, as any self-respecting, 21st century refrigerator must have, a water and ice dispenser on the outside. Like I said, cool. That is, until earlier this week when our […] Click to read more…

What Kind of Work Do You Do?

You might think I’m making this up, but I assure you that every word of this story is true… A few years ago, my family and I went on vacation to Panama. It’s a beautiful country with amazing wildlife and lots of very nice people. We had a great time. Unfortunately, I don’t speak any Spanish. And so on the day we arrived, I turned to my then 17-year-old son Evan (the ranking Spanish speaker in the family) and asked him to teach me a phrase or two. He asked […] Click to read more…