Category: Useful Tools

What Doors Will AI Open for You?

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I was a psychology major in college. Along the way, I also took a lot of political science and history classes. I don’t remember why; they just seemed interesting. One thing these classes had in common – in addition to a near endless supply of elbow-patched-corduroy-sportcoat-wearing professors – was term papers. They all required them. The topics were all over the map, and you could pretty much explore whatever you liked. Things like, “The Political Philosophy of the Anti-Federalists,” “The Gold Standard and its Role in Interwar Political Instability,” “Twinkies as a […] Click to read more…

Total Recall 

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(Listen to this post, here.) They recalled my waffles. I know, this is not exactly big news given all that is going on in the world. Even so, I didn’t even realize waffles had recall potential. I was wrong. In a related press release, TreeHouse Foods announced the recall due to, “the potential for listeria monocytogenes contamination … an organism that can cause serious and sometimes fatal infections … Healthy individuals may suffer only short-term symptoms such as high fever, severe headache, stiffness, nausea, abdominal pain, and diarrhea.” This may be the first known […] Click to read more…

Hold On to Your Business

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(Listen to this post, here.) We were out in Oregon last week visiting our daughter, Emily, who apparently prefers breathtaking landscapes, super-friendly people, and reasonable rents over whatever the opposite of all that is that we offer here in Massachusetts. We spent some time in Portland where she lives, but also traveled to Bend, Oregon, which is about three hours southeast. Bend is in a beautiful desert location, and we took full advantage one day by hiking at nearby Smith Rock State Park. We did the Misery Ridge Trail Loop […] Click to read more…

Don’t Launch That Podcast Yet

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(Listen to this post, here.) “Are podcasts worth doing?” That was the question posed to me yesterday by my client Bruce. My response? “It depends.” (Yes, as a matter of fact, I am a consultant.) The reason it depends, is that the answer is not simply a question of whether or not a podcast is a useful marketing tactic for a professional service provider (Hint: it is). You also have to consider what else you are already doing to grow your business and whether adding a podcast on top of that – given the time […] Click to read more…

Sleep Your Way to the Top

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(Listen to this post, here.) I am what is known in the scientific community as, “a really good sleeper.”  I can fall asleep easily. Anywhere, anytime.  Trains and buses? No problem.  Mid-day naps? My specialty.  My most famous sleep-centric “accomplishment” was falling asleep in between my wife’s contractions as she was giving birth to our first child (don’t look at me like that, it had been a long day).  The secret to easy sleep is not to “try and fall asleep.” In fact, trying to do anything when going to sleep will only keep you awake. […] Click to read more…