Category: Expert Positioning

The World According to You

The time on my bedside clock is four hours and 45 minutes behind the actual time. Is it because I am trying to trick myself into staying up late so I can binge-watch old episodes of Derry Girls? No, but now that you mention it, that’s not a bad idea. The real reason is that we had a power outage about four months ago. Only my wife, Linda, knows how to change the clock time, and since I only need it if I get up in the middle of the night, the fix just […] Click to read more…

Trust-Based Marketing

How afraid of heights am I? Well, let’s just say that if I were any taller, I’d be scared to stand up straight. And so during a recent trip to Costa Rica, when my wife and two sons asked if I wanted to join them in a paragliding adventure, my first response was, “I believe you have mistaken me for somebody else.” After all, if cleaning the leaves out of our house gutters (on the first floor) causes my hands to sweat, I can only imagine what kind of deluge […] Click to read more…

Not So Risky Business

As you are no doubt unaware, my older brother – my much older brother – turned 70 this past week. And so, in celebration of this truly once in a lifetime event, assorted family members are gathering tonight in celebration at a restaurant in Harvard Square, Cambridge. Harvard Square can be a busy spot. Finding a place to park (we live too far to have any other option) is difficult. How difficult? Well, let’s just say that on a Friday night, you’d have an easier time getting admitted to Harvard […] Click to read more…

Shower the People … With Insights

(Listen to this post, here.) You know me, I don’t like to brag. But… … last weekend I successfully replaced the water temperature regulator in our shower. Now, I understand. For you, this may not be a big deal. Maybe you’re the kind of person who rebuilds car engines, or renovates kitchens, or knows how many volts can fit inside an ohm (or whatever). I am capable of none of those things. So, when the hot and cold water in our shower decided recently to start switching places quickly and […] Click to read more…

Crystal Blue Persuasion

(Listen to this post, here.) I ordered the Vegetarian Stir Fry: “Linguine tossed with sauteed broccoli, mushrooms, onions, finished with sesame ginger sauce and homemade sriracha aioli.” It seemed like a safe choice. Only it wasn’t. One bite and I knew that it was WAY too spicy for me. My bald head began sweating immediately (TMI?). Was the description of the dish on the menu accurate? Absolutely.  After all, as anyone can tell you after they return home, dip their tongue in a bowl of ice water, and google the word “sriracha,” this is […] Click to read more…