Category Archives: Expert Positioning

Is Your Cart Before Your Horse?

It turns out that I’ve been lying to you.  Well, okay, maybe not exactly lying. Let’s call it oversimplifying. For a long time now (years), I’ve been talking about the importance of simply stating what you do when you meet somebody new. Listen To This Post Small firms and solos like us live in a Word of Mouth world; we don’t spend money on advertising or promotion. Everything is referral-based. So if you want people to understand and remember you – let alone, […] Click to read more…

 

Wrestling With Reality

There was a time when I unhesitantly told people I was six feet, one inch tall. I’m not certain it was ever precisely true, but close enough that the state of Massachusetts had no qualms about listing it on my driver’s license. Today, though, and thanks to the ravages of time, if I were to make the same claim I would be flat out lying. I am, at last count, just under six feet. My 18-year-old son, Jonathan, on the […] Click to read more…

 

My Achy Breaky Back

I probably should have seen the back injury coming. I had just driven four hours straight in heavy traffic on my return from New York. Back home in Massachusetts, I went directly to the apartment of my recently passed mother-in-law, where my wife, Linda, and her sister had been working all week to get things squared away. It was our last day in the apartment, and there were many boxes that needed moving. None of them particularly heavy, but I […] Click to read more…

 

What’s Your Super Power?

Do you remember your most embarrassing high school moment? I do. (Mine, I mean – I have no idea what yours was.) It was 1976 and I was a sophomore trying out for the school basketball team. I was among those “on the line” – not guaranteed a spot, but within realistic reach, assuming many things went in my favor. It was a four or five day process, during which we ran through all kinds of drills and tests. At […] Click to read more…

 

The Heart Of The Matter

“In the factory we make cosmetics; in the drugstore we sell hope.” Charles Revson Five years ago this month, I had emergency heart surgery. It was totally unexpected. (That was the emergency part.) I’d been having chest tightness for a few years whenever I exercised, but none of the medical professionals I consulted seemed to think it was anything serious. But then one morning, I got back from a run and had a very strong urge to go to sleep. […] Click to read more…