Category: Expert Positioning

Presumed Competent

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4 COMMENTS

Long ago, I had a client, a financial planner. One day, while visiting his home office, I noticed a BMW sportscar sitting in his driveway. He had always driven a pickup truck, so I assumed it wasn’t his. But he said no, it was. Except pretty much the only time he drove it was when he was going to meet with a client. As he explained, “If your financial planner shows up in a pickup truck, you assume he’s not very good.” That seemed to make sense. And I guess it […] Click to read more…

Bear Necessities

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17 COMMENTS

(Listen to this post, here.) We were out in Montana last week (Glacier National Park area) for a family vacation. Our three kids live far away in different states, so these annual get-togethers are a nice opportunity for them to remember why they moved. Montana, of course, is known for many things: breathtaking mountain vistas, pristine lakes, and, of course, bears. Lots of bears. You know you are in a bear-heavy place when the signs along the hiking trails explain how to differentiate between the different types of bears you may encounter. […] Click to read more…

Artificial (Lack Of) Intelligence

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25 COMMENTS

(Listen to this post, here.) Like many earthlings, I began baking sourdough bread during the pandemic. I don’t exactly remember why, but I assume it had something to do with needing an at-home activity that didn’t involve Zoom and could be accomplished pantless. (Warning: never combine these two activities.) I’ve been baking bread ever since. My routine is simple: I feed the starter about twice a week; I bake a new loaf about once a week; I cut it up into slices, freeze it, and toast as needed. Interestingly, and […] Click to read more…

Some Guys Have All The Luck

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18 COMMENTS

(Listen to this post, here.) I just read another one of those rags to riches stories about somebody’s magnificent business success. You know the ones I’m talking about: Person X was living in a damp cave with no running water. They came across a book, or a marketing technique, or a daily ritual. Lo and behold… they are now rich, happy, and live in a big house with several well-behaved pets and/or family members. Lesson: Follow this approach and you can become fabulously successful. Other common success stories talk about […] Click to read more…

Passion Is A Nice-To-Have

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8 COMMENTS

(Listen to this post, here.) Do you know what a “triple-double” is? If you said, “A drink that I could use several of these days,” I’m going to give you partial credit. But no, a triple-double is a basketball statistic. It occurs when a player records double-digits in three different statistical categories in a single game. Most often, that’s 10+ points, 10+ rebounds, and 10+ assists. It’s not extraordinarily unusual – there have been 119 of these so far this year out of more than 2000 games played. But it’s no easy thing. […] Click to read more…