Category Archives: Expert Positioning

In a Pickle

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Maybe you’ve heard. Tennis and Ping Pong had a baby – they named it “Pickleball.” This game/sport is kind of a hybrid of the two, played with paddles, a wiffleball and a court with painted lines and a net strung across the middle. I’ve been playing it for the last couple of months, something I never anticipated. First, because I decided long ago that I would commit what little competitive testosterone I had left to playing basketball. But with that […] Click to read more…

Posted in Authenticity & Brand Consistency, Effective Writing, Expert Positioning, Voice/Tone/Trust Building


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The Joke’s On You

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(Listen to this post, here.) As is often the case with this kind of thing, the opportunity arrived without warning. Here’s what happened… It was last month and we were visiting our daughter, Emily, in Portland, Oregon. I was standing at the front counter of the Next Adventure store, attempting to make a purchase. In one hand, I held a jacket that my wife wanted. In the other, I held a tie-dye T-shirt. I said to the young man behind […] Click to read more…

Posted in Expert Positioning

 

Georgia On My Mind

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(Listen to this post, here.) I don’t mean to frighten you, but I’ve got $45 worth of fresh peaches in the back seat of my car. Is it because I love peaches? Not especially. I’m not even sure they’d make it onto my top three “All-Time Fruit” list. Rather, it’s because the “Georgia Peach Truck” arrived today at our nearby garden center and my wife, Linda, asked me to go over and pick some up. And, since the Georgia Peach Truck only sells peaches […] Click to read more…

Posted in Expert Positioning, Owning a Niche, Start With These

 

Red State, Blue State

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(Listen to this post, here.) Like you, I lie about how much TV I watch. It’s not a lot (see, I just did it again), but certainly enough that when the topic comes up I feel compelled to stress the fact that, “I don’t watch very much.” And besides, sports doesn’t really count. Or documentaries. Or shows that are more or less based on true events. That’s just learning about history. Now that we’ve gotten that out of the way, […] Click to read more…

Posted in Expert Positioning, Selling

 

Food For Thought

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(Listen to this post, here.) I’m no scientist, but when it comes to the relative temperature of various foods, I am happy to share the following facts: #1. Oatmeal is the hottest consumable substance on earth. If your castle walls are in the process of being scaled by hordes of blood-thirsty enemies, this is the (food)stuff to pour on them. #2. Nothing heats up faster in the microwave than quinoa. Five seconds on “high” and these once benign pellets will melt the roof of your mouth […] Click to read more…

Posted in Expert Positioning, Growing Your Business, Owning a Niche