Category Archives: Expert Positioning

Red State, Blue State

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• 28 COMMENTS

Like you, I lie about how much TV I watch. It’s not a lot (see, I just did it again), but certainly enough that when the topic comes up I feel compelled to stress the fact that, “I don’t watch very much.” And besides, sports doesn’t really count. Or documentaries. Or shows that are more or less based on true events. That’s just learning about history. Now that we’ve gotten that out of the way, I do want to mention a […] Click to read more…

Posted in Expert Positioning, Selling


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Food For Thought

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• 18 COMMENTS

I’m no scientist, but when it comes to the relative temperature of various foods, I am happy to share the following facts: #1. Oatmeal is the hottest consumable substance on earth. If your castle walls are in the process of being scaled by hordes of blood-thirsty enemies, this is the (food)stuff to pour on them. #2. Nothing heats up faster in the microwave than quinoa. Five seconds on “high” and these once benign pellets will melt the roof of your mouth like nobody’s business. #3. Pancakes retain heat […] Click to read more…

Posted in Expert Positioning, Growing Your Business, Owning a Niche

 

What Are You Waiting For?

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• 29 COMMENTS

“In the land of the blind, the one-eyed man is king.” – Irish Proverb My wife, Linda, and I have been in Grecia, Costa Rica now for three weeks. We came here as kind of an experiment: The kids are off to college and beyond; the house has been sold in favor of a maintenance-free condo; and we both work independently and more or less remotely. So, in an attempt to sidestep yet another Massachusetts February, we thought maybe a […] Click to read more…

Posted in Confidence & Freedom, Expert Positioning

 

Is Your Cart Before Your Horse?

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• 6 COMMENTS

It turns out that I’ve been lying to you.  Well, okay, maybe not exactly lying. Let’s call it oversimplifying. For a long time now (years), I’ve been talking about the importance of simply stating what you do when you meet somebody new. Listen To This Post Small firms and solos like us live in a Word of Mouth world; we don’t spend money on advertising or promotion. Everything is referral-based. So if you want people to understand and remember you – let alone, […] Click to read more…

Posted in Expert Positioning, Owning a Niche

 

Wrestling With Reality

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• 13 COMMENTS

There was a time when I unhesitantly told people I was six feet, one inch tall. I’m not certain it was ever precisely true, but close enough that the state of Massachusetts had no qualms about listing it on my driver’s license. Today, though, and thanks to the ravages of time, if I were to make the same claim I would be flat out lying. I am, at last count, just under six feet. My 18-year-old son, Jonathan, on the […] Click to read more…

Posted in Expert Positioning, Owning a Niche, Simplifying Your Marketing