Category: Expert Positioning

Different is Better Than Better

My sister-in-law Kathie and her husband live a couple of hours away from us in Western Massachusetts. So, my wife and I occasionally get together with them for a hike someplace inbetween. Such was the case last weekend when we met at Purgatory Chasm State Reservation, a place that, while certainly not paradise, is not hellish either. (Oh, I guess that makes sense then.) In addition to the woods and trails that you would expect to find, it is also filled with interestingly named, natural rock formations, such as “Devil’s Corn Crib,” […] Click to read more…

It’s Good To Be King

(Listen to this post, here.) According to the Data Storytelling daily newsletter published by Chartr (hey, they’re statisticians, not good spellers), my first name – Michael – was the most popular boy’s name in the U.S. in 44 out of 45 straight years. That’s correct. Beginning in 1954 and running through the next four-plus decades with just one exception (David, in 1960), Michael took first place more than any other name over the past century. Not that I find this surprising. Throughout my entire K-12 education, I was rarely the only Michael in any of my […] Click to read more…

What I Don’t Know About Brewing Beer

(Listen to this post, here.) You’ll be pleased to learn that I was not entirely idle over the holidays. Thanks to a “beer brewing kit” given to me by my children, I joined the ranks of other home-based craftspeople and voluntarily spent an entire afternoon attempting to create a more expensive, lower quality version of a product that is readily available in any number of retail locations. I will spare you too many of the specifics, other than to say that beer brewing is a not uncomplicated process. Indeed, over […] Click to read more…

In a Pickle

Maybe you’ve heard. Tennis and Ping Pong had a baby – they named it “Pickleball.” This game/sport is kind of a hybrid of the two, played with paddles, a wiffleball and a court with painted lines and a net strung across the middle. I’ve been playing it for the last couple of months, something I never anticipated. First, because I decided long ago that I would commit what little competitive testosterone I had left to playing basketball. But with that shut down for the foreseeable future, I was in search […] Click to read more…

The Joke’s On You

(Listen to this post, here.) As is often the case with this kind of thing, the opportunity arrived without warning. Here’s what happened… It was last month and we were visiting our daughter, Emily, in Portland, Oregon. I was standing at the front counter of the Next Adventure store, attempting to make a purchase. In one hand, I held a jacket that my wife wanted. In the other, I held a tie-dye T-shirt. I said to the young man behind the counter: “The guy in the discount department in the […] Click to read more…