Category: Expert Positioning

Trust-Based Marketing

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12 COMMENTS

How afraid of heights am I? Well, let’s just say that if I were any taller, I’d be scared to stand up straight. And so during a recent trip to Costa Rica, when my wife and two sons asked if I wanted to join them in a paragliding adventure, my first response was, “I believe you have mistaken me for somebody else.” After all, if cleaning the leaves out of our house gutters (on the first floor) causes my hands to sweat, I can only imagine what kind of deluge […] Click to read more…

Not So Risky Business

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23 COMMENTS

As you are no doubt unaware, my older brother – my much older brother – turned 70 this past week. And so, in celebration of this truly once in a lifetime event, assorted family members are gathering tonight in celebration at a restaurant in Harvard Square, Cambridge. Harvard Square can be a busy spot. Finding a place to park (we live too far to have any other option) is difficult. How difficult? Well, let’s just say that on a Friday night, you’d have an easier time getting admitted to Harvard […] Click to read more…

Shower the People … With Insights

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26 COMMENTS

(Listen to this post, here.) You know me, I don’t like to brag. But… … last weekend I successfully replaced the water temperature regulator in our shower. Now, I understand. For you, this may not be a big deal. Maybe you’re the kind of person who rebuilds car engines, or renovates kitchens, or knows how many volts can fit inside an ohm (or whatever). I am capable of none of those things. So, when the hot and cold water in our shower decided recently to start switching places quickly and […] Click to read more…

Crystal Blue Persuasion

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34 COMMENTS

(Listen to this post, here.) I ordered the Vegetarian Stir Fry: “Linguine tossed with sauteed broccoli, mushrooms, onions, finished with sesame ginger sauce and homemade sriracha aioli.” It seemed like a safe choice. Only it wasn’t. One bite and I knew that it was WAY too spicy for me. My bald head began sweating immediately (TMI?). Was the description of the dish on the menu accurate? Absolutely.  After all, as anyone can tell you after they return home, dip their tongue in a bowl of ice water, and google the word “sriracha,” this is […] Click to read more…

Different is Better Than Better

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11 COMMENTS

(Listen to this post, here.) My sister-in-law Kathie and her husband live a couple of hours away from us in Western Massachusetts. So, my wife and I occasionally get together with them for a hike someplace inbetween. Such was the case last weekend when we met at Purgatory Chasm State Reservation, a place that, while certainly not paradise, is not hellish either. (Oh, I guess that makes sense then.) In addition to the woods and trails that you would expect to find, it is also filled with interestingly named, natural rock formations, […] Click to read more…