Trust-Based Marketing
How afraid of heights am I? Well, let’s just say that if I were any taller, I’d be scared to stand up straight. And so during a recent trip to Costa Rica, when my wife and two sons asked if I wanted to join them in a paragliding adventure, my first response was, “I believe you have mistaken me for somebody else.” After all, if cleaning the leaves out of our house gutters (on the first floor) causes my hands to sweat, I can only imagine what kind of deluge […] Click to read more…