Category Archives: Expert Positioning

Wrestling With Reality

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• 13 COMMENTS

There was a time when I unhesitantly told people I was six feet, one inch tall. I’m not certain it was ever precisely true, but close enough that the state of Massachusetts had no qualms about listing it on my driver’s license. Today, though, and thanks to the ravages of time, if I were to make the same claim I would be flat out lying. I am, at last count, just under six feet. My 18-year-old son, Jonathan, on the […] Click to read more…

Posted in Expert Positioning, Owning a Niche, Simplifying Your Marketing


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My Achy Breaky Back

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• 7 COMMENTS

I probably should have seen the back injury coming. I had just driven four hours straight in heavy traffic on my return from New York. Back home in Massachusetts, I went directly to the apartment of my recently passed mother-in-law, where my wife, Linda, and her sister had been working all week to get things squared away. It was our last day in the apartment, and there were many boxes that needed moving. None of them particularly heavy, but I […] Click to read more…

Posted in Expert Positioning

 

What’s Your Super Power?

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Do you remember your most embarrassing high school moment? I do. (Mine, I mean – I have no idea what yours was.) It was 1976 and I was a sophomore trying out for the school basketball team. I was among those “on the line” – not guaranteed a spot, but within realistic reach, assuming many things went in my favor. It was a four or five day process, during which we ran through all kinds of drills and tests. At […] Click to read more…

Posted in Expert Positioning, Owning a Niche, Selling

 

The Heart Of The Matter

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• 18 COMMENTS

“In the factory we make cosmetics; in the drugstore we sell hope.” Charles Revson Five years ago this month, I had emergency heart surgery. It was totally unexpected. (That was the emergency part.) I’d been having chest tightness for a few years whenever I exercised, but none of the medical professionals I consulted seemed to think it was anything serious. But then one morning, I got back from a run and had a very strong urge to go to sleep. […] Click to read more…

Posted in Expert Positioning, Relationship Marketing, Voice/Tone/Trust Building

 

Bio-Luminescence

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• 15 COMMENTS

I’ve got a toilet in my garage. I don’t say this to impress you; I’m just telling you the facts. It’s in my garage awaiting pick-up for donation because, as I mentioned in a recent newsletter, my wife Linda and I will soon be downsizing out of our current home. As a result, we’ve been doing lots and lots (and lots) of work to get our house ready for sale. Examples include… … newly painted kitchen cabinets … polishing of […] Click to read more…

Posted in Expert Positioning