It turns out that I’ve been lying to you.  Well, okay, maybe not exactly lying. Let’s call it oversimplifying. For a long time now (years), I’ve been talking about the importance of simply stating what you do when you meet somebody new. Listen To This Post Small firms and solos like us live in a Word of Mouth world; we don’t spend money on advertising or promotion. Everything is referral-based. So if you want people to understand and remember you – let alone, […] Click to read more…