Category Archives: Effective Writing

Cover Of The Rolling Stone

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I subscribe to just two print magazines: Inc., because it helps me build my business. Rolling Stone, because it helps me appear cool in front of my children (although I’m pretty sure I lost that battle at “print magazines”). Rolling Stone covers music, of course. But there is also, usually, an article about somebody otherwise famous. Listen To This Post Last month’s featured famous person was comedian Chris Rock. There’s something about stand-up comedy that I find endlessly fascinating. In […] Click to read more…

Posted in Effective Writing, Voice/Tone/Trust Building


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The Year’s At Its End; It’s Time To Push Send

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Do you have a favorite joke? I do, and it goes like this: Two guys are out elk hunting. They’re crouched down in the woods when suddenly, they see a man running towards them, waving his hands and yelling, “I’m not an elk, I’m not an elk!” One of the hunters calmly raises his rifle and shoots him. The other hunter says, “What are you doing?! Didn’t you hear that guy yell, ‘I’m not an elk’”? The first hunter says, […] Click to read more…

Posted in Effective Writing, Expert Positioning

 

Do Your Prospects Trust You? Try This.

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Do you have big plans for the weekend? I do. Beginning tonight at 6 pm and running through mid-day on Sunday, I will be reunion-ing (unless there is no such word) with my old business school buddies. It’s not just any reunion, either. It’s our 30 year. And what a great time we had back then. Going to classes, drinking beer, staying up late, going out dancing, and doing the things that unmarried 25-year-olds tend to do (don’t make me […] Click to read more…

Posted in Effective Writing, Voice/Tone/Trust Building

 

Is Your Writing Evergreen? I hope not.

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Well, it finally happened. After years of collective child-birthing, child-raising and “When is this child ever going to leave the house?”, the first member of my family’s next generation – my 11 nieces and nephews plus my own three children – has finally gotten engaged. Yes, for those of you keeping score at home, my nephew, Travis, is poised to break the tape at the single man finish line, on a date not yet determined. This is big news. Unlike […] Click to read more…

Posted in Effective Writing

 

You Talking To Me?

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You probably think I work from home. It’s a reasonable assumption; most solos do. But I’ve always had an outside office. I think it’s mostly because when I started my business in 2000 I had three children under the age of seven. At that point, I was just looking for an excuse to get the hell out of the house. But it’s not far; my office is less than three miles away in the center of our little town. One […] Click to read more…

Posted in Effective Writing