Category Archives: Effective Writing

Communication Complication

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I’m not really sure how old my children are – I’ve kind of lost track in all the commotion. But they don’t live with us anymore, so I’m guessing that they are adults. Unfortunately, and while I try not to take it personally, not one of the three lives in the same time zone as my wife and me. In fact, none of them live in the same time zone as each other. We’ve got Pacific, Mountain, Central and Eastern represented.  In […] Click to read more…

Posted in Effective Writing


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In a Pickle

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Maybe you’ve heard. Tennis and Ping Pong had a baby – they named it “Pickleball.” This game/sport is kind of a hybrid of the two, played with paddles, a wiffleball and a court with painted lines and a net strung across the middle. I’ve been playing it for the last couple of months, something I never anticipated. First, because I decided long ago that I would commit what little competitive testosterone I had left to playing basketball. But with that […] Click to read more…

Posted in Authenticity & Brand Consistency, Effective Writing, Expert Positioning, Voice/Tone/Trust Building

 

What To Say Now

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(Listen to this post, here.) Assuming the weeks haven’t morphed into one continuous day by then, causing time itself to cease, come this June, it will have been 20 years since I quit my job and went off to work on my own. Back then, this newsletter had about 30 subscribers and was called, Different Rules, Different Tools. I gave it that name for two reasons. First, because I love rhyme and alliteration (even on vacation). Left to my own devices, my […] Click to read more…

Posted in Effective Writing, Voice/Tone/Trust Building

 

Cuomo Mojo

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(Listen to this post, here.) I don’t know much about Andrew Cuomo, Governor of New York. I left the state 40 years ago when I graduated from high school, and other than occasional visits to see my mom and big brother Al (there’s your shout out, now stop whining), New York isn’t really on my radar. That all changed a couple of weeks ago, when I stumbled upon one of Governor Cuomo’s daily COVID-19 press conferences. Once each day, late morning, […] Click to read more…

Posted in Authenticity & Brand Consistency, E-newsletter Fundamentals, Effective Writing, Voice/Tone/Trust Building

 

It’s Not Me, It’s You

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(Listen to this post, here.) My son Evan can juggle five balls (simultaneously). My daughter Emily finished a half marathon with an average speed of 8:04 per mile. My son Jonathan is lead singer in a band that won “Battle of the Bands” two years in a row at his college. Do you care? I didn’t think so. You’ve got your own life. And while reading about the skills and accomplishments of other people’s children might occasionally be interesting, it’s […] Click to read more…

Posted in E-newsletter Fundamentals, Effective Writing