Category Archives: Effective Writing

Cuo-Mojo

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• 6 COMMENTS

I don’t know much about Andrew Cuomo, Governor of New York. I left the state 40 years ago when I graduated from high school, and other than occasional visits to see my mom and big brother Al (there’s your shout out, now stop whining), New York isn’t really on my radar. That all changed a couple of weeks ago, when I stumbled upon one of Governor Cuomo’s daily COVID-19 press conferences. Once each day, late morning, he appears before the cameras […] Click to read more…

Posted in Authenticity & Brand Consistency, E-newsletter Fundamentals, Effective Writing, Voice/Tone/Trust Building


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It’s Not Me, It’s You

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• 14 COMMENTS

(Listen to this post, here.) My son Evan can juggle five balls (simultaneously). My daughter Emily finished a half marathon with an average speed of 8:04 per mile. My son Jonathan is lead singer in a band that won “Battle of the Bands” two years in a row at his college. Do you care? I didn’t think so. You’ve got your own life. And while reading about the skills and accomplishments of other people’s children might occasionally be interesting, it’s […] Click to read more…

Posted in E-newsletter Fundamentals, Effective Writing

 

Beantown

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• 8 COMMENTS

(Listen to this post, here.) I don’t want to overstate things, but were it not for my wife, Linda, I would have died years ago.  Why? Because that woman eats healthy food.  And, since we live in the same house, my “bad” food opportunities are severely limited.  Red meat? You won’t find any in our refrigerator.  Soda? Only the kind that goes in a gin and tonic.  Sugary cereals? White bread? Slim Jims?  No, no and you must be joking. But […] Click to read more…

Posted in Effective Writing, Voice/Tone/Trust Building

 

Lost In Translation

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• 13 COMMENTS

(Listen to this post, here.) It’s been ten years since I last checked voicemail.  Is it because I don’t care what you have to say?  No. It’s because I use a cool service called YouMail which, among other things, sends me a text alert with a full transcription of every voice message I receive.  It’s not one hundred percent accurate and its refusal to transcribe obscenities means that most messages left by my brother Al are nearly impossible to follow. But it’s […] Click to read more…

Posted in Authenticity & Brand Consistency, Effective Writing, Simplifying Your Marketing

 

Bear Necessities

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• 23 COMMENTS

(Listen to this post, here.) You know me, I don’t like to brag.  But there are some things you just can’t keep to yourself.  It all started last Friday, when my wife, Linda, called to let me know there was water coming into our basement.  The weather had been very cold for several days and then, suddenly, it switched to very warm. Plus, it was raining hard.  With the ground still frozen solid, the water was pooling around the house. Some […] Click to read more…

Posted in E-newsletter Fundamentals, Effective Writing