Category Archives: Effective Writing

Car Talk

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• 13 COMMENTS

I’m a long way from what you would call a “car guy.” I don’t care how fast they go – my wife is always accusing me of “dawdling” on the highway. I don’t care about cargo space – I own nothing that needs moving. I don’t care what they look like – I’ve got bigger appearance challenges. So you won’t be surprised to learn that my car of choice for the past 15 years has been the Ford Focus. Reliable, inexpensive, easy to spell. […] Click to read more…

Posted in Effective Writing, Simplifying Your Marketing


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Communication Complication

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• 20 COMMENTS

I’m not really sure how old my children are – I’ve kind of lost track in all the commotion. But they don’t live with us anymore, so I’m guessing that they are adults. Unfortunately, and while I try not to take it personally, not one of the three lives in the same time zone as my wife and me. In fact, none of them live in the same time zone as each other. We’ve got Pacific, Mountain, Central and Eastern represented.  In […] Click to read more…

Posted in Effective Writing

 

In a Pickle

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Maybe you’ve heard. Tennis and Ping Pong had a baby – they named it “Pickleball.” This game/sport is kind of a hybrid of the two, played with paddles, a wiffleball and a court with painted lines and a net strung across the middle. I’ve been playing it for the last couple of months, something I never anticipated. First, because I decided long ago that I would commit what little competitive testosterone I had left to playing basketball. But with that […] Click to read more…

Posted in Authenticity & Brand Consistency, Effective Writing, Expert Positioning, Voice/Tone/Trust Building

 

What To Say Now

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(Listen to this post, here.) Assuming the weeks haven’t morphed into one continuous day by then, causing time itself to cease, come this June, it will have been 20 years since I quit my job and went off to work on my own. Back then, this newsletter had about 30 subscribers and was called, Different Rules, Different Tools. I gave it that name for two reasons. First, because I love rhyme and alliteration (even on vacation). Left to my own devices, my […] Click to read more…

Posted in Effective Writing, Voice/Tone/Trust Building

 

Cuomo Mojo

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(Listen to this post, here.) I don’t know much about Andrew Cuomo, Governor of New York. I left the state 40 years ago when I graduated from high school, and other than occasional visits to see my mom and big brother Al (there’s your shout out, now stop whining), New York isn’t really on my radar. That all changed a couple of weeks ago, when I stumbled upon one of Governor Cuomo’s daily COVID-19 press conferences. Once each day, late morning, […] Click to read more…

Posted in Authenticity & Brand Consistency, E-newsletter Fundamentals, Effective Writing, Voice/Tone/Trust Building