It takes three things to attract the clients and referrals you want:

  1. You need to be viewed as expert.
  2. You need to stay top of mind.
  3. You need to appear trustworthy and likeable.

That’s how you separate yourself from the pack and how potential clients come to believe that you can help them.

Over the past 20 years, I’ve shown over 500 small professional service firms and independents how to do exactly that.

Learn more about working with me, here.

Improve your marketing with my free newsletter, here.

Michael Katz, Chief Penguin
Blue Penguin Development



Don’t Launch That Podcast Yet

“Are podcasts worth doing?” That was the question posed to me yesterday by my client Bruce. My response? “It depends.” (Yes, as a matter of fact, I am a consultant.) The reason it depends, is that the answer is not simply a question of whether or not a podcast is a useful marketing tactic for a professional service provider (Hint: it is). You also have to consider what else you are already doing to grow your business and whether adding a podcast on top of that – given the time and effort involved – provides […] Click to read more…