To attract the clients you want, you need to communicate your value.
Your words need to be clear … compelling … on target.
That’s how you stop being invisible, and how potential clients come to believe that you understand their problems and can help them.
Over the past 20 years, I’ve shown over 500 small professional service firms and independents how to do exactly that.
Don’t worry, this isn’t going to get creepy. It’s just a fact: I go upstairs to pee. I work in an office building that houses five or six small companies (not to brag, but mine is the smallest). There are two bathrooms – one on the first floor where my office is, and one upstairs. Ever since the pandemic hit, I go upstairs. The problem, you see, is that the ground floor bathroom is used a lot. Not just by my […] Click to read more…