It takes three things to attract the clients and referrals you want:

  1. You need to be viewed as expert.
  2. You need to stay top of mind.
  3. You need to appear trustworthy and likeable.

That’s how you separate yourself from the pack and how potential clients come to believe that you can help them.

Over the past 20 years, I’ve shown over 500 small professional service firms and independents how to do exactly that.

Learn more about working with me, here.

Improve your marketing with my free newsletter, here (latest edition below).

Michael Katz, Chief Penguin
Blue Penguin Development



Different is Better Than Better

My sister-in-law Kathie and her husband live a couple of hours away from us in Western Massachusetts. So, my wife and I occasionally get together with them for a hike someplace inbetween. Such was the case last weekend when we met at Purgatory Chasm State Reservation, a place that, while certainly not paradise, is not hellish either. (Oh, I guess that makes sense then.) In addition to the woods and trails that you would expect to find, it is also filled with interestingly named, natural rock formations, such as “Devil’s Corn Crib,” […] Click to read more…