Is This You?

Do you struggle with marketing your professional service business?

Do you waste a lot of time on tactics that don’t make a difference?

Do you have difficulty clearly explaining the work you do and the value you provide?

I can help.

Over the past 20+ years, I’ve shown over 500 independent professional service providers how to develop simple, repeatable marketing programs based on word-of-mouth (which is where most of your clients and all of your best clients come from).

Get started, here.

Michael Katz, Chief Penguin
Blue Penguin Development



Not So Risky Business

As you are no doubt unaware, my older brother – my much older brother – turned 70 this past week. And so, in celebration of this truly once in a lifetime event, assorted family members are gathering tonight in celebration at a restaurant in Harvard Square, Cambridge. Harvard Square can be a busy spot. Finding a place to park (we live too far to have any other option) is difficult. How difficult? Well, let’s just say that on a Friday night, you’d have an easier time getting admitted to Harvard […] Click to read more…