It takes three things to attract the clients and referrals you want:

  1. You need to be viewed as expert.
  2. You need to stay top of mind.
  3. You need to appear trustworthy and likeable.

That’s how you separate yourself from the pack and how potential clients come to believe that you can help them.

Over the past 20 years, I’ve shown over 500 small professional service firms and independents how to do exactly that.

Learn more about working with me, here.

Improve your marketing with my free newsletter, here (latest edition below).

Michael Katz, Chief Penguin
Blue Penguin Development



Crystal Blue Persuasion

I ordered the Vegetarian Stir Fry: “Linguine tossed with sauteed broccoli, mushrooms, onions, finished with sesame ginger sauce and homemade sriracha aioli.” It seemed like a safe choice. Only it wasn’t. One bite and I knew that it was WAY too spicy for me. My bald head began sweating immediately (TMI?). Was the description of the dish on the menu accurate? Absolutely.  After all, as anyone can tell you after they return home, dip their tongue in a bowl of ice water, and google the word “sriracha,” this is a sauce whose claim to […] Click to read more…