Is This You?

Do you struggle with marketing your professional service business?

Do you waste a lot of time on tactics that don’t make a difference?

Do you have difficulty clearly explaining the work you do and the value you provide?

I can help.

Over the past 20+ years, I’ve shown over 500 independent professional service providers how to develop simple, repeatable marketing programs that bring them the clients they want.

Get started, here.

Michael Katz, Chief Penguin
Blue Penguin Development



Ice Ice Baby

We were on vacation last week in Iceland, a country that has almost as many beautiful waterfalls as it does words containing silent consonants. It was, as you have no doubt heard or perhaps even experienced, spectacular. Like most visitors, we ran the table of available activities… …hiking on a glacier; horseback riding on the beach; bathing in a hot spring; pushing an unsuspecting sheep over the edge of a cliff (don’t write to me; I am kidding). All in all, a terrific week … although it was not what I expected. […] Click to read more…