To attract the clients you want, you need to communicate your value.
Your words need to be clear … compelling … on target.
That’s how you stop being invisible, and how potential clients come to believe that you understand their problems and can help them.
Over the past 20 years, I’ve shown over 500 small professional service firms and independents how to do exactly that.
You’ll be pleased to learn that I was not entirely idle over the holidays. Thanks to a “beer brewing kit” given to me by my children, I joined the ranks of other home-based craftspeople and voluntarily spent an entire afternoon attempting to create a more expensive, lower quality version of a product that is readily available in any number of retail locations. I will spare you too many of the specifics, other than to say that beer brewing is a […] Click to read more…