It takes three things to attract the clients and referrals you want:

  1. You need to be viewed as expert.
  2. You need to stay top of mind.
  3. You need to appear trustworthy and likeable.

That’s how you separate yourself from the pack and how potential clients come to believe that you can help them.

Over the past 20 years, I’ve shown over 500 small professional service firms and independents how to do exactly that.

Learn more about working with me, here.

Improve your marketing with my free newsletter, here (latest edition below).

Michael Katz, Chief Penguin
Blue Penguin Development

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The Heart of the Matter

We were up in Maine last week, cat-sitting for my wife’s friend Lori. I have to confess, the sudden switch to “pet care” was a bit of an adjustment. It’s not like I haven’t done it before; we had a dog for more than ten years. But having to suddenly deal with food, hair, vomit, and poop again … well, it was like having someone hand you a toddler and say, “Feed her twice a day; I’ll be back on Thursday.” Fortunately, it went pretty smoothly and with few surprises. […] Click to read more…