Home

If you’re very good at what you do… but don’t have enough great clients;

If you’re experienced, smart, and hard-working… but few people know about you;

If you love your work… but don’t feel comfortable selling yourself;

I can help you.

Hi, Iā€™m Michael Katz.

I didn’t start out knowing anything about marketing a professional service business. In fact, I never intended to work for myself at all.

I went to college, I got an MBA, and I began working for other people. All perfectly fine… for a while. But after 15 years, I became bored and tired of the same old routine. So in 2000, I decided to go off on my own and become a consultant.

I ran into big problems, almost immediately.

What I found was that while being smart, attentive, experienced and all the rest was important, if few people have ever heard of you ā€“ and even fewer know, like and trust you ā€“ you’re going to have a hard time generating the business and income you want.

The Likeable Expert Advantage

Eventually (several rocky years later), I figured out that getting hired as a professional service provider (consultant, coach, recruiter, financial planner, etc.) requires three things:

1. People need to believe you are capable. They need to see you as an expert.

2. People need to like you. They need to trust you, feel comfortable with you, value your point of view and perspective.

3. People need to remember you. You need to stay top of mind over time, so that they think of you first when a problem arises.

In short, you need to be known as, what I call, a Likeable Expert.

That’s how I get involved. I help solos and small professional service firms get more of the clients and work they want, by positioning them as Likeable Experts.

Learn more, here.