Is This You?

Do you struggle with marketing your professional service business?

Do you waste a lot of time on tactics that don’t make a difference?

Do you have difficulty clearly explaining the work you do and the value you provide?

I can help.

Over the past 20+ years, I’ve shown over 500 independent professional service providers how to develop simple, repeatable marketing programs that bring them the clients they want.

Get started, here.

Michael Katz, Chief Penguin
Blue Penguin Development



Off-Peak Performance

With Thanksgiving just around the corner, my immediate family decided to gather in Atlanta last weekend for an off-peak version of this annual event. Was it because we were hoping to save money on the cost of a bird? No, but you raise a good point. Rather, it was because with my three grown children spread out across the country like election night journalists – Atlanta, Denver, Portland Oregon – and my wife and me living in Massachusetts, the logistics of getting everyone together for a Zoom call, let alone a […] Click to read more…