Is This You?
Do you struggle with marketing your professional service business?
Do you waste a lot of time on tactics that don’t make a difference?
Do you have difficulty clearly explaining the work you do and the value you provide?
I can help.
Over the past 20+ years, I’ve shown over 500 independent professional service providers how to develop simple, repeatable marketing programs based on word-of-mouth (which is where most of your clients and all of your best clients come from).
Blue Penguin Development
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The Time Is Now
March 30, 2023
I don’t read many “standard” business books. As a one-man band with no interest in expanding, books about CEO excellence, leadership strategy, hiring, firing, motivating others … little of it applies in my world. Plus, between you and me, I find those topics kind of dull. Instead, I like and read a lot of social psychology-ish books: Different, Nudge, The Paradox of Choice, Made to Stick. And while they aren’t intended to be business books, they are very much about how people think, behave, and make decisions. Which, if you boil it all down, is […] Click to read more…
