Is This You?

Do you struggle with marketing your professional service business?

Do you waste a lot of time on tactics that don’t make a difference?

Do you have difficulty clearly explaining the work you do and the value you provide?

I can help.

Over the past 20+ years, I’ve shown over 500 independent professional service providers how to develop simple, repeatable marketing programs based on word-of-mouth (which is where most of your clients and all of your best clients come from).

Get started, here.

Michael Katz, Chief Penguin
Blue Penguin Development



You’re Fixing the Wrong Thing

Danger was the last thing on my mind. After all, it was a quiet, sunny day and I had just pulled out of my office parking lot on my way to lunch with my friend Will. But as I stopped 50 feet up the road at the traffic light, the few inches of snow that had been happily sitting on the roof of my car since yesterday’s storm came sliding down onto my front windshield. I couldn’t see a thing and there was clearly too much snow to use the wipers. […] Click to read more…