It takes three things to attract the clients and referrals you want:
- You need to be viewed as expert.
- You need to stay top of mind.
- You need to appear trustworthy and likeable.
That’s how you separate yourself from the pack and how potential clients come to believe that you can help them.
Over the past 20 years, I’ve shown over 500 small professional service firms and independents how to do exactly that.