Winning the Content Game
Amazon doesn’t know it, but its delivery drivers are unwitting participants in a game that my son Evan and I have been playing for the past several months. Here’s how it works… Like most of us, Evan orders a lot of things on Amazon; he might get two or even three deliveries in a single week. And Amazon, you may have noticed, now has its drivers take pictures of the packages after leaving them at your door. The pictures appear with the delivery confirmation emails. Since Evan shares our Prime […] Click to read more…