Category: Selling

Free Prize Inside

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22 COMMENTS

Have you ever owned a supermarket? Me neither. But I am willing to bet that one headache of such ownership is the never-ending challenge of finding and retrieving shopping carts from the parking lot. Even if you manage to keep track of them all (doubtful), you still have to pay people to constantly roam the lot. Not to mention dealing with unhappy customers whose cars are occasionally dinged by runaway carts. Well, one innovative market near me (Aldi) has come up with a clever solution: the carts are locked together at […] Click to read more…

Take Advantage of Your Advantage

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5 COMMENTS

I had a problem earlier this week with my life insurance … I forgot to pay the premium. The bill arrives quarterly – just infrequently enough for me to never have bothered automating the payment. And somehow, between it being summer, us going on vacation, and the new season of Welcome to Wrexham, it slipped through the cracks. Frankly, it’s been a terrible investment. I’ve been paying those life insurance premiums for 20+ years and they have yet to pay off. That aside, I’ve heard that insurance companies will sometimes cancel policies for […] Click to read more…

Trust-Based Marketing

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12 COMMENTS

How afraid of heights am I? Well, let’s just say that if I were any taller, I’d be scared to stand up straight. And so during a recent trip to Costa Rica, when my wife and two sons asked if I wanted to join them in a paragliding adventure, my first response was, “I believe you have mistaken me for somebody else.” After all, if cleaning the leaves out of our house gutters (on the first floor) causes my hands to sweat, I can only imagine what kind of deluge […] Click to read more…

Lessons From King Henry

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4 COMMENTS

You know me, I don’t like to brag, but… I just conquered one of the most difficult challenges known to mankind. Peace in the Middle East? Harder. Cure for cancer? Please, you are not thinking big enough. No, my friend, what I did was successfully transition my family of five from one cell phone carrier to another. (Insert loud cheering noise here.) Not only that, but despite the fact that we live in four different states across the country, by the time the dust had settled, we each had new phones in our […] Click to read more…

Shower the People … With Insights

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26 COMMENTS

(Listen to this post, here.) You know me, I don’t like to brag. But… … last weekend I successfully replaced the water temperature regulator in our shower. Now, I understand. For you, this may not be a big deal. Maybe you’re the kind of person who rebuilds car engines, or renovates kitchens, or knows how many volts can fit inside an ohm (or whatever). I am capable of none of those things. So, when the hot and cold water in our shower decided recently to start switching places quickly and […] Click to read more…