Category: Selling

Three Wrong Things

My wife, Linda, has two brothers and a sister. One in Vermont, one in Pennsylvania, one (like us) in Massachusetts. We are near enough to one another to get together for a weekend, but too far away for unplanned visits, a chance arrangement that has served us well over the years. But we do have fun together. So, now that all children are grown and out of the house, the eight of us – each sibling and their respective partner – try to meet every year someplace more or less in […] Click to read more…

Free Prize Inside

Have you ever owned a supermarket? Me neither. But I am willing to bet that one headache of such ownership is the never-ending challenge of finding and retrieving shopping carts from the parking lot. Even if you manage to keep track of them all (doubtful), you still have to pay people to constantly roam the lot. Not to mention dealing with unhappy customers whose cars are occasionally dinged by runaway carts. Well, one innovative market near me (Aldi) has come up with a clever solution: the carts are locked together at […] Click to read more…

Take Advantage of Your Advantage

I had a problem earlier this week with my life insurance … I forgot to pay the premium. The bill arrives quarterly – just infrequently enough for me to never have bothered automating the payment. And somehow, between it being summer, us going on vacation, and the new season of Welcome to Wrexham, it slipped through the cracks. Frankly, it’s been a terrible investment. I’ve been paying those life insurance premiums for 20+ years and they have yet to pay off. That aside, I’ve heard that insurance companies will sometimes cancel policies for […] Click to read more…

Trust-Based Marketing

How afraid of heights am I? Well, let’s just say that if I were any taller, I’d be scared to stand up straight. And so during a recent trip to Costa Rica, when my wife and two sons asked if I wanted to join them in a paragliding adventure, my first response was, “I believe you have mistaken me for somebody else.” After all, if cleaning the leaves out of our house gutters (on the first floor) causes my hands to sweat, I can only imagine what kind of deluge […] Click to read more…

Lessons From King Henry

You know me, I don’t like to brag, but… I just conquered one of the most difficult challenges known to mankind. Peace in the Middle East? Harder. Cure for cancer? Please, you are not thinking big enough. No, my friend, what I did was successfully transition my family of five from one cell phone carrier to another. (Insert loud cheering noise here.) Not only that, but despite the fact that we live in four different states across the country, by the time the dust had settled, we each had new phones in our […] Click to read more…