Category Archives: Owning a Niche

Georgia On My Mind

I don’t mean to frighten you, but I’ve got $45 worth of fresh peaches in the back seat of my car. Is it because I love peaches? Not especially. I’m not even sure they’d make it onto my top three “All-Time Fruit” list. Rather, it’s because the “Georgia Peach Truck” arrived today at our nearby garden center and my wife, Linda, asked me to go over and pick some up. And, since the Georgia Peach Truck only sells peaches in increments of “crate,” I […] Click to read more…

 

All Niches Are Not Created Equal

Statistically speaking, it’s due to arrive in my inbox any day now.  The “it” I am referring to is the more or less, once a year request that I receive from a parade of strangers who share my name.  The email usually goes something like this:  “Hi, my name is Michael Katz too and I see you own michaelkatz.com. Would you consider selling it?” I’ve owned that domain since 1999 and my answer to these inquiries is always a polite, […] Click to read more…

 

Food For Thought

I’m no scientist, but when it comes to the relative temperature of various foods, I am happy to share the following facts: #1. Oatmeal is the hottest consumable substance on earth. If your castle walls are in the process of being scaled by hordes of blood-thirsty enemies, this is the (food)stuff to pour on them. #2. Nothing heats up faster in the microwave than quinoa. Five seconds on “high” and these once benign pellets will melt the roof of your mouth like nobody’s business. #3. Pancakes retain heat […] Click to read more…

 

Rocky Mountain Low

Quick: What’s the first thing that comes to mind when you think of Colorado?  If you said, “mountains” or “sunshine” or “legal weed,” I’m going to give you full credit. For me, unfortunately, and up until just last week, the answer would have been, “unbelievably long lines at the Advantage car rental office.”  That’s because one year ago, when my wife Linda and I landed at Denver airport en route to dropping off our son Jonathan for his freshman year at […] Click to read more…

 

Is Your Cart Before Your Horse?

It turns out that I’ve been lying to you.  Well, okay, maybe not exactly lying. Let’s call it oversimplifying. For a long time now (years), I’ve been talking about the importance of simply stating what you do when you meet somebody new. Listen To This Post Small firms and solos like us live in a Word of Mouth world; we don’t spend money on advertising or promotion. Everything is referral-based. So if you want people to understand and remember you – let alone, […] Click to read more…