Category: Owning a Niche

Coffee Shop Marketing 

Tell me if this sounds familiar… You’re sitting in a coffee shop with a friend or colleague who utters the following phrase: Can you recommend …  From there, it could be anything. … a tutor for my son? … a financial planner? … a facilitator for our offsite meeting? You close your eyes, give it some thought, and try to come up with the name of someone who might be a match. Congratulations, you have just lived an example of word of mouth. One person with a problem asks another person […] Click to read more…

Lines in the Marketing Sand

(Listen to this post, here.) Question: How do you know if your best friend is a vegan? Answer: He’s already told you. I don’t know why, but there’s something about participating in veganism that compels a person to share it with everyone (the same appears to be true for CrossFit). And, since you and I have gotten to be pretty close, I am sharing it with you now: I am a vegan. As of next week, it will be exactly one year. Please don’t write to commend me for my commitment to […] Click to read more…

Katz Got Your Tongue

(Listen to this post, here.) Well, it happened again yesterday. I was standing in line at Starbucks awaiting my turn to order (tall, black, dark roast) when I heard a young woman say my name. Except that’s not what happened. What she said was, “I need to get back home to feed my cats.” What I heard was, “I need to get back home to feed Mike Katz.” Which of course, makes no sense, since I had just eaten lunch and I don’t even know where that woman lives. This […] Click to read more…

It’s Good To Be King

(Listen to this post, here.) According to the Data Storytelling daily newsletter published by Chartr (hey, they’re statisticians, not good spellers), my first name – Michael – was the most popular boy’s name in the U.S. in 44 out of 45 straight years. That’s correct. Beginning in 1954 and running through the next four-plus decades with just one exception (David, in 1960), Michael took first place more than any other name over the past century. Not that I find this surprising. Throughout my entire K-12 education, I was rarely the only Michael in any of my […] Click to read more…

What’s Your Value Imbalance?

(Listen to this post, here.) Did you hear the recent story about Shaquille O’Neal? Apparently, and according to the … let’s say, “journalists” … at Inside Edition, the retired basketball star was jewelry shopping at a store in Atlanta, when he overheard a young man talking with the salesperson about layaway terms for an engagement ring. So, Shaq pulled out his credit card and paid for the ring. I love that story – and not just because any video involving Shaq is an opportunity to gawk at how insanely large he […] Click to read more…