Category Archives: Owning a Niche

Food For Thought

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(Listen to this post, here.) I’m no scientist, but when it comes to the relative temperature of various foods, I am happy to share the following facts: #1. Oatmeal is the hottest consumable substance on earth. If your castle walls are in the process of being scaled by hordes of blood-thirsty enemies, this is the (food)stuff to pour on them. #2. Nothing heats up faster in the microwave than quinoa. Five seconds on “high” and these once benign pellets will melt the roof of your mouth […] Click to read more…

Posted in Expert Positioning, Growing Your Business, Owning a Niche


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Rocky Mountain Low

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(Listen to this post, here.) Quick: What’s the first thing that comes to mind when you think of Colorado?  If you said, “mountains” or “sunshine” or “legal weed,” I’m going to give you full credit. For me, unfortunately, and up until just last week, the answer would have been, “unbelievably long lines at the Advantage car rental office.”  That’s because one year ago, when my wife Linda and I landed at Denver airport en route to dropping off our son Jonathan […] Click to read more…

Posted in Growing Your Business, Owning a Niche

 

Is Your Cart Before Your Horse?

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(Listen to this post, here.) It turns out that I’ve been lying to you.  Well, okay, maybe not exactly lying. Let’s call it oversimplifying. For a long time now (years), I’ve been talking about the importance of simply stating what you do when you meet somebody new. Small firms and solos like us live in a Word of Mouth world; we don’t spend money on advertising or promotion. Everything is referral-based. So if you want people to understand and remember you – let […] Click to read more…

Posted in Expert Positioning, Owning a Niche

 

Does Your Difference Make a Difference?

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(Listen to this post, here.) There’s a bank not far from my office with a very simple tagline: America’s Most Convenient Bank.  I don’t know on what basis they have earned that distinction, but if it’s a function of the number of hours they are open each week, I’d have to agree. The one near me, for example, is open 8:00 AM – 6:00 PM during the week (7:00 PM on Fridays), as well as five hours on Saturday and four hours on […] Click to read more…

Posted in Owning a Niche

 

Wrestling With Reality

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(Listen to this post, here.) There was a time when I unhesitantly told people I was six feet, one inch tall. I’m not certain it was ever precisely true, but close enough that the state of Massachusetts had no qualms about listing it on my driver’s license. Today, though, and thanks to the ravages of time, if I were to make the same claim I would be flat out lying. I am, at last count, just under six feet. My […] Click to read more…

Posted in Expert Positioning, Owning a Niche, Simplifying Your Marketing