Category: Owning a Niche

Coffee Shop Marketing 

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14 COMMENTS

Tell me if this sounds familiar… You’re sitting in a coffee shop with a friend or colleague who utters the following phrase: Can you recommend …  From there, it could be anything. … a tutor for my son? … a financial planner? … a facilitator for our offsite meeting? You close your eyes, give it some thought, and try to come up with the name of someone who might be a match. Congratulations, you have just lived an example of word of mouth. One person with a problem asks another person […] Click to read more…

Lines in the Marketing Sand

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21 COMMENTS

(Listen to this post, here.) Question: How do you know if your best friend is a vegan? Answer: He’s already told you. I don’t know why, but there’s something about participating in veganism that compels a person to share it with everyone (the same appears to be true for CrossFit). And, since you and I have gotten to be pretty close, I am sharing it with you now: I am a vegan. As of next week, it will be exactly one year. Please don’t write to commend me for my commitment to […] Click to read more…

Katz Got Your Tongue

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22 COMMENTS

(Listen to this post, here.) Well, it happened again yesterday. I was standing in line at Starbucks awaiting my turn to order (tall, black, dark roast) when I heard a young woman say my name. Except that’s not what happened. What she said was, “I need to get back home to feed my cats.” What I heard was, “I need to get back home to feed Mike Katz.” Which of course, makes no sense, since I had just eaten lunch and I don’t even know where that woman lives. This […] Click to read more…

It’s Good To Be King

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25 COMMENTS

(Listen to this post, here.) According to the Data Storytelling daily newsletter published by Chartr (hey, they’re statisticians, not good spellers), my first name – Michael – was the most popular boy’s name in the U.S. in 44 out of 45 straight years. That’s correct. Beginning in 1954 and running through the next four-plus decades with just one exception (David, in 1960), Michael took first place more than any other name over the past century. Not that I find this surprising. Throughout my entire K-12 education, I was rarely the only Michael in any of my […] Click to read more…

What’s Your Value Imbalance?

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(Listen to this post, here.) Did you hear the recent story about Shaquille O’Neal? Apparently, and according to the … let’s say, “journalists” … at Inside Edition, the retired basketball star was jewelry shopping at a store in Atlanta, when he overheard a young man talking with the salesperson about layaway terms for an engagement ring. So, Shaq pulled out his credit card and paid for the ring. I love that story – and not just because any video involving Shaq is an opportunity to gawk at how insanely large he […] Click to read more…