Category Archives: Owning a Niche

Is Your Cart Before Your Horse?

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It turns out that I’ve been lying to you.  Well, okay, maybe not exactly lying. Let’s call it oversimplifying. For a long time now (years), I’ve been talking about the importance of simply stating what you do when you meet somebody new. Listen To This Post Small firms and solos like us live in a Word of Mouth world; we don’t spend money on advertising or promotion. Everything is referral-based. So if you want people to understand and remember you – let alone, […] Click to read more…

Posted in Expert Positioning, Owning a Niche


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Does Your Difference Make a Difference?

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There’s a bank not far from my office with a very simple tagline: America’s Most Convenient Bank.  I don’t know on what basis they have earned that distinction, but if it’s a function of the number of hours they are open each week, I’d have to agree. The one near me, for example, is open 8:00 AM – 6:00 PM during the week (7:00 PM on Fridays), as well as five hours on Saturday and four hours on Sunday. (I’m not even sure […] Click to read more…

Posted in Owning a Niche

 

Wrestling With Reality

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There was a time when I unhesitantly told people I was six feet, one inch tall. I’m not certain it was ever precisely true, but close enough that the state of Massachusetts had no qualms about listing it on my driver’s license. Today, though, and thanks to the ravages of time, if I were to make the same claim I would be flat out lying. I am, at last count, just under six feet. My 18-year-old son, Jonathan, on the […] Click to read more…

Posted in Expert Positioning, Owning a Niche, Simplifying Your Marketing

 

Who’s Got The Power?

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It would be obnoxiously first world-centric of me to complain too loudly about the past 36 hours.  Yes, we have been (and continue to be) without power since the big snow storm hit the Northeast Wednesday night. And yes, that outage has prevented us from refrigerating our food, heating our house, and watching the latest episode of “This Is Us” that I recorded on Tuesday night (no spoilers, please). Listen To This Post But at this point, at least, I’m […] Click to read more…

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What’s Your Super Power?

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Do you remember your most embarrassing high school moment? I do. (Mine, I mean – I have no idea what yours was.) It was 1976 and I was a sophomore trying out for the school basketball team. I was among those “on the line” – not guaranteed a spot, but within realistic reach, assuming many things went in my favor. It was a four or five day process, during which we ran through all kinds of drills and tests. At […] Click to read more…

Posted in Expert Positioning, Owning a Niche, Selling