Category Archives: Owning a Niche

Are You Solving the Wrong Problem?

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• 18 COMMENTS

Want to play a game? Here’s how it works: Without reading any further, make a list of the last five people you’ve had a conversation with. Not necessarily a long conversation, but more than just, “Hello.” Got it? Here’s mine: The mailman A guy who we may hire to paint our house A guy in Starbucks who asked me to watch his computer while he went to the men’s room A woman in my neighborhood who I ran into at […] Click to read more…

Posted in Owning a Niche, Simplifying Your Marketing


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Are You White House Bound?

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• 16 COMMENTS

By any chance, have you been following the upcoming U.S. presidential race? (Note to non-Americans, please keep your laughing to a minimum; it rattles the candidates.) For any number of reasons – nearly all of which I’m not going to get into – it’s been, shall we say, unusual, relative to prior races. Listen To This Post There is one thing in particular that’s caught my attention: This time around, the primaries really matter. Not just the primaries in general, […] Click to read more…

Posted in Expert Positioning, Owning a Niche

 

Tall Tales Of Marketing

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• 10 COMMENTS

Do you have a favorite statistic? I do, and here it is: Of all American men between the ages of 20 and 40 who are at least 7 feet tall, 17% are currently playing in the National Basketball Association (NBA). That’s right. If you fit this demographic, you have a better than one in six chance of being a professional basketball player, right now (and a better than one in one chance of wearing custom-made pants). Absent that – and […] Click to read more…

Posted in Owning a Niche

 

Why Your Writing Gets No Traction

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• 28 COMMENTS

Like you, I secretly suspect that all the “shortcut buttons” on my microwave do exactly the same thing. We’ve got, Reheat, Defrost, Beverage, Popcorn, Vegetable and Potato (which, according to General Electric, is apparently not a vegetable). And while I use the appropriate button as the opportunity arises, I have to say, I’m not convinced it makes any difference. But you know what I’ve realized? It doesn’t matter. Putting the specific buttons there for each item or situation in question […] Click to read more…

Posted in Effective Writing, Owning a Niche

 

Every Little Thing You Do Is Magic

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I suppose I should just come right out and say it: I don’t exactly know how to use the rear windshield wiper on my car. I mean I sort of know how to use it… I know which button turns it on and off; I know that there are three different settings. But I don’t really know which setting does what or even what the range of possible behaviors is (fast, slow, intermittent, coordinated with the front wipers, etc.) And […] Click to read more…

Posted in Owning a Niche