Is This You?

Do you struggle with marketing your professional service business?

Do you waste a lot of time on tactics that don’t make a difference?

Do you have difficulty clearly explaining the work you do and the value you provide?

I can help.

Over the past 20+ years, I’ve shown over 500 independent professional service providers how to develop simple, repeatable marketing programs based on word-of-mouth (which is where most of your clients and all of your best clients come from).

Get started, here.

Michael Katz, Chief Penguin
Blue Penguin Development



Stand-Up, and Be Counted

As I write this, I am enrolled in a four-session stand-up comedy class at the esteemed (I guess) American Comedy Institute. I did this once before, pre-Covid, and found it so valuable and enjoyable, that I decided to jump in again. Unlike my first experience, my fellow students are (mostly) either professionals or wannabees, which makes the whole thing way more intimidating and scary. But, since these days, straying out of my comfort zone happens rarely – and when it does, it’s usually something like buying an item at the grocery […] Click to read more…