It takes three things to attract the clients and referrals you want:

  1. You need to be viewed as expert.
  2. You need to stay top of mind.
  3. You need to appear trustworthy and likeable.

That’s how you separate yourself from the pack and how potential clients come to believe that you can help them.

Over the past 20 years, I’ve shown over 500 small professional service firms and independents how to do exactly that.

Learn more about working with me, here.

Improve your marketing with my free newsletter, here (latest edition below).

Michael Katz, Chief Penguin
Blue Penguin Development



Shower the People … With Insights

You know me, I don’t like to brag. But… … last weekend I successfully replaced the water temperature regulator in our shower. Now, I understand. For you, this may not be a big deal. Maybe you’re the kind of person who rebuilds car engines, or renovates kitchens, or knows how many volts can fit inside an ohm (or whatever). I am capable of none of those things. So, when the hot and cold water in our shower decided recently to start switching places quickly and at random, our first thought […] Click to read more…