It takes three things to attract the clients and referrals you want:

  1. You need to be viewed as expert.
  2. You need to stay top of mind.
  3. You need to appear trustworthy and likeable.

That’s how you separate yourself from the pack and how potential clients come to believe that you can help them.

Over the past 20 years, I’ve shown over 500 small professional service firms and independents how to do exactly that.

Learn more about working with me, here.

Improve your marketing with my free newsletter, here (latest edition below).

Michael Katz, Chief Penguin
Blue Penguin Development



Rekindle Your Newsletter

The truth is, it took me a long time to buy a Kindle. It’s not that I don’t like gadgetry, it’s just that I really like books. I like the way they feel. I like the way they look. I like sitting at my desk and seeing them happily loitering on my bookshelves across the way. But when I finally tried a Kindle, I was pretty much sold. First, and because it is Wi-Fi connected, I have immediate access to thousands of books. Plus, I can tap on a word […] Click to read more…