Is This You?

Do you struggle with marketing your professional service business?

Do you waste a lot of time on tactics that don’t make a difference?

Do you have difficulty clearly explaining the work you do and the value you provide?

I can help.

Over the past 20+ years, I’ve shown over 500 independent professional service providers how to develop simple, repeatable marketing programs based on word-of-mouth (which is where most of your clients and all of your best clients come from).

Get started, here.

Michael Katz, Chief Penguin
Blue Penguin Development



Different Rules, Different Tools

Have you traveled internationally much? I’ve done a little bit. One thing I’ve noticed is that no matter where you go, when you meet someone whose first language is not English, and no matter how technically fluent they may be, they almost always speak with an accent. And, of course, it’s not just any accent. Italians speak with an Italian accent. Germans speak with a German accent. Costa Ricans speak with a Costa Rican accent. So here’s my question for you: How do they know? How does each person, from […] Click to read more…