Category: Authenticity & Brand Consistency

Add Meat to Your Bones

I live in a fairly new neighborhood. Four years ago, when we moved in, there were just 10 houses. Today, all the construction is over and there are 60. If you’ve never “built” a house before (this was our first time), it definitely has its ups and downs. The good news? You get to choose everything: the countertops, the light fixtures, the tiles, the faucets, the flooring, etc. The bad news? You have to choose everything: the countertops, the light fixtures, the tiles, the faucets, the flooring, etc. Whoever said choice is […] Click to read more…

Profanity in Your Newsletter?

Here in the twenty-first century, everyone claims to “have no time.” The accepted wisdom, therefore, is that if you want anyone to read your newsletter, watch your video, attend your presentation, etc., it’s got to be super short. Busy, busy, busy – none of us has even a minute to spare. Unless … it’s a podcast. In that case, we all suddenly have three hours available. I don’t understand it, but I admit that I am not immune to this trend. Like you, I now have a handful of podcasts that I […] Click to read more…

In a Pickle

Maybe you’ve heard. Tennis and Ping Pong had a baby – they named it “Pickleball.” This game/sport is kind of a hybrid of the two, played with paddles, a wiffleball and a court with painted lines and a net strung across the middle. I’ve been playing it for the last couple of months, something I never anticipated. First, because I decided long ago that I would commit what little competitive testosterone I had left to playing basketball. But with that shut down for the foreseeable future, I was in search […] Click to read more…

Emotional Rescue

(Listen to this post, here.) Unlike many of my married, male friends, I do a fair amount of the household grocery shopping. Not because I’m so wonderful, mind you (although I am distractingly good looking). Rather, it’s because years ago, as a first-time father, I realized that a trip to the grocery store came packaged with 60 minutes of diaper-free peace and quiet. And so, all these years later, it’s still an activity I share with my wife, Linda. But, as you’ve probably noticed, grocery shopping today is a totally […] Click to read more…

Cuomo Mojo

(Listen to this post, here.) I don’t know much about Andrew Cuomo, Governor of New York. I left the state 40 years ago when I graduated from high school, and other than occasional visits to see my mom and big brother Al (there’s your shout out, now stop whining), New York isn’t really on my radar. That all changed a couple of weeks ago, when I stumbled upon one of Governor Cuomo’s daily COVID-19 press conferences. Once each day, late morning, he appears before the cameras and a small, appropriately-distanced group […] Click to read more…