Category Archives: Authenticity & Brand Consistency

Happy Birthday To Me

I had a birthday this past Sunday (not that you bothered to call). And I have to tell you, it was one of the best I can ever remember. It began Saturday night when friends came over for dinner (punctuated by my wife Linda bringing out a delicious chocolate cake). Sunday, we drove into Boston to catch a Red Sox game, happened to run into our friends Tom and Marie while walking through Fenway Park, and agreed to meet up […] Click to read more…

 

The Benefits Of Going “Off Script”

Unless you’ve been living under a rock (and if you have, I mean no disrespect), you probably heard about the embarrassing mistake that occurred during last Sunday’s Academy Awards ceremony: Jimmy Kimmel was hired as host. Ha Ha!! I’m kidding. The mistake, of course, is that when it came time to present the award for best picture, the wrong envelope was handed to presenter, Warren Beatty. As a result, the award was erroneously given to La La Land rather than […] Click to read more…

 

Stand-Up, And Be Remembered

Do you work long, hard hours? I don’t. Not because I’m so smart (although I am good-looking). It’s because in the world in which I live, my compensation is tied to value rather than effort. And so the law of diminishing returns applies. For example, the kind of writing I’m typically hired to do – short format, zesty, sometimes funny – doesn’t get better by grinding away at it. In fact, it often gets worse. Listen To This Post And […] Click to read more…

 

Can You Hear Me Now?

It’s spring, which can only mean two things: I’m a year older than I was last spring. It’s time for the high school talent show. I’ll spare you the decrepit details on #1, so let’s talk about the second. Each spring, here in my little town of Hopkinton Massachusetts, the high school puts on a talent show. Although technically accurate, it should really be called a music show. Because while there is the occasional brave soul who steps up with […] Click to read more…

 

Tell More To Sell More

Back when our kids were little, taking a vacation was a huge ordeal. Not only did you have to pick a spot that would satisfy the varied interests of each child, the packing and logistics involved required days of preparation and manpower. At one point, in fact, our vacation lead time got so long that we had to start packing for the trip back home before we had even left the house. Listen To This Post Now that the kids […] Click to read more…