Category: Authenticity & Brand Consistency

The Time Is Now

I don’t read many “standard” business books. As a one-man band with no interest in expanding, books about CEO excellence, leadership strategy, hiring, firing, motivating others …  little of it applies in my world. Plus, between you and me, I find those topics kind of dull. Instead, I like and read a lot of social psychology-ish books: Different, Nudge, The Paradox of Choice, Made to Stick. And while they aren’t intended to be business books, they are very much about how people think, behave, and make decisions. Which, if you boil it all down, is […] Click to read more…

Not So Risky Business

As you are no doubt unaware, my older brother – my much older brother – turned 70 this past week. And so, in celebration of this truly once in a lifetime event, assorted family members are gathering tonight in celebration at a restaurant in Harvard Square, Cambridge. Harvard Square can be a busy spot. Finding a place to park (we live too far to have any other option) is difficult. How difficult? Well, let’s just say that on a Friday night, you’d have an easier time getting admitted to Harvard […] Click to read more…

I *NOT* Robot

Maybe you’ve heard about the new artificial intelligence thingy called ChatGPT? According to Wikipedia – my go to source for quick explanations, music trivia, and unreliable medical facts – ChatGPT is, “a prototype artificial intelligence chatbot developed by OpenAI which specializes in dialogue.” You create an account (it’s free), log-in, and type in a question or request. However, unlike a traditional search engine (Google, Bing, etc.), it doesn’t point you to things out on the Internet. Instead, it responds, in dialogue form, based on the vast trove of “knowledge” it has at its robotic fingertips. […] Click to read more…

Add Meat to Your Bones

(Listen to this post, here.) I live in a fairly new neighborhood. Four years ago, when we moved in, there were just 10 houses. Today, all the construction is over and there are 60. If you’ve never “built” a house before (this was our first time), it definitely has its ups and downs. The good news? You get to choose everything: the countertops, the light fixtures, the tiles, the faucets, the flooring, etc. The bad news? You have to choose everything: the countertops, the light fixtures, the tiles, the faucets, the flooring, […] Click to read more…

Profanity in Your Newsletter?

(Listen to this post, here.) Here in the twenty-first century, everyone claims to “have no time.” The accepted wisdom, therefore, is that if you want anyone to read your newsletter, watch your video, attend your presentation, etc., it’s got to be super short. Busy, busy, busy – none of us has even a minute to spare. Unless … it’s a podcast. In that case, we all suddenly have three hours available. I don’t understand it, but I admit that I am not immune to this trend. Like you, I now have a […] Click to read more…