Category: Relationship Marketing

Reverse Healing

Alert readers may recall that I had shoulder surgery recently. In fact, as I write this, it has been exactly six weeks to the day since I went under the knife (not that you bothered to call). How has the recovery been? Well, as the old saying goes, there’s not a lot about it that reminds you of opening presents on Christmas morning. It’s a slow and painful process. And yet, despite all that, I have to say that the human body’s ability to heal is pretty remarkable. Think about it. Somebody […] Click to read more…

The Bigness of Smallness

(Listen to this post, here.) According to extensive research that I have been conducting for nearly five minutes, celebrated author Stephen King has a net worth of 500 million dollars. Just to give you a sense of how big a number that is, it’s more than the combined net worth of Taylor Swift ($400 Million) and me. All in all, not bad for a guy who’s earned a living by making things up. Not only that, but it’s a terrific business model since his costs consist of nothing more than a desk, […] Click to read more…

Everything is Marketing

(Listen to this post, here.) One of the benefits of being an intergalactically famous email newsletter guru (in addition to the groupies) is the freedom to take a day off whenever you like. And so, yesterday, that’s exactly what my wife, Linda, and I did. We put the bikes on the back of the car and headed off to the Norwottuck Rail Trail, which runs between the Massachusetts towns of Northampton and Amherst. It was a beautiful day, and everything was going exactly as planned. Until (cue scary music) we arrived in Amherst […] Click to read more…

Big Things, Small Packages

(Listen to this post, here.) Don’t worry, this isn’t going to get creepy. It’s just a fact: I go upstairs to pee. I work in an office building that houses five or six small companies (not to brag, but mine is the smallest). There are two bathrooms – one on the first floor where my office is, and one upstairs. Ever since the pandemic hit, I go upstairs. The problem, you see, is that the ground floor bathroom is used a lot. Not just by my fellow tenants, but by their […] Click to read more…

Photo Phinish

When it comes to buying gifts for my wife, Linda, I have a history of missing “perfect” by quite a large margin. Jewelry’s no good because what do I know? Same for clothes. And, since as my mother used to say, you spend the first 50 years of life acquiring stuff and the next 50 getting rid of it, all those little knickknacky gift store items that used to be my “go to” are no longer welcome in the house. So, these past several years, I have defaulted to buying Linda […] Click to read more…