Category: Relationship Marketing

Take Advantage of Your Advantage

I had a problem earlier this week with my life insurance … I forgot to pay the premium. The bill arrives quarterly – just infrequently enough for me to never have bothered automating the payment. And somehow, between it being summer, us going on vacation, and the new season of Welcome to Wrexham, it slipped through the cracks. Frankly, it’s been a terrible investment. I’ve been paying those life insurance premiums for 20+ years and they have yet to pay off. That aside, I’ve heard that insurance companies will sometimes cancel policies for […] Click to read more…

The 80% Solution

I ran into Dave last Friday morning at our local greasy spoon (literally called, “The Spoon”). That’s unusual since I don’t eat breakfast out very much. I don’t know Dave well, just enough to say hello. But I see him often – nearly every Tuesday night when I go to our town’s local dive bar. (I know what you’re thinking, but sadly, it’s not called, “The Dive Bar.”) It occurred to me, though, that if I wanted to maximize my chances of running into as many people as possible that I know […] Click to read more…

Simply *Not* the Best

Have you ever heard of a man named Braxton Key? Let me give you a hint: He’s a professional basketball player. Still not ringing a bell? Don’t feel bad. I had never heard of him either until I did some Googling (who says I don’t do research?). That’s because, among those who play in the National Basketball Association, Braxton Key stands out, skill-wise, for just one reason: He is arguably the worst player in the league. He plays for the Detroit Pistons – the team with the worst record this past season – and […] Click to read more…

I Hear You Knocking

Guess what I haven’t done in 35 years. If you said, “comb your hair,” I am going to give you partial credit. But no, the correct answer is, “go on a date.” That’s because this past Monday was the 35th anniversary of the day I met my wife, Linda, effectively ending my unremarkable career as a single man. Did we meet in college? No. Did we meet at a bar? No. Did we meet on MatchDotBumbleTinderHinge? Please. It was 1988. Ronald Reagan was president. LeBron James was just four years old and had […] Click to read more…

Reverse Healing

Alert readers may recall that I had shoulder surgery recently. In fact, as I write this, it has been exactly six weeks to the day since I went under the knife (not that you bothered to call). How has the recovery been? Well, as the old saying goes, there’s not a lot about it that reminds you of opening presents on Christmas morning. It’s a slow and painful process. And yet, despite all that, I have to say that the human body’s ability to heal is pretty remarkable. Think about it. Somebody […] Click to read more…