Category Archives: Relationship Marketing

The World’s Greatest Marketing Tool

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I have a terrific office. It’s just a few miles from my house. It’s directly across the street from our town’s village green. It’s so close to the starting line of the Boston Marathon, that if I mash my face against the side window (not recommended), I can see the painted start line in the road. Listen To This Post It’s also reasonably priced, accessible 24/7, and has plenty of parking. Office space in my town (Hopkinton, Massachusetts) isn’t that […] Click to read more…

Posted in Relationship Marketing


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You Delight Up My Life

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Here are the three things I love most about the house we moved into this past July: The sunsets. We are up on a little hill; the field behind us faces west and is wide open. Beautiful, nearly every night. The quiet. The bathroom fans are practically silent. The steps to the basement don’t squeak. The kitchen drawers are unslamable. The size. It’s small. If you can’t find something – a shoe, a hat, a spouse – there are only […] Click to read more…

Posted in Growing Your Business, Relationship Marketing, Voice/Tone/Trust Building

 

Remarkable You

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My wife, Linda, is tired of hearing me tell this story. Which is precisely the reason I’m about to tell it to you… Back in mid-summer we ordered a new couch for our spare bedroom. A couple of weeks ago, the store emailed to say it was ready and would be delivered that weekend. Sure enough, around 10:00 a.m. on Saturday morning the doorbell rang. I opened the door and saw a young man standing on our front steps holding […] Click to read more…

Posted in Growing Your Business, Relationship Marketing

 

Happy Birthday To Me

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I had a birthday this past Sunday (not that you bothered to call). And I have to tell you, it was one of the best I can ever remember. It began Saturday night when friends came over for dinner (punctuated by my wife Linda bringing out a delicious chocolate cake). Sunday, we drove into Boston to catch a Red Sox game, happened to run into our friends Tom and Marie while walking through Fenway Park, and agreed to meet up […] Click to read more…

Posted in Authenticity & Brand Consistency, Relationship Marketing, Start With These

 

The Heart Of The Matter

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“In the factory we make cosmetics; in the drugstore we sell hope.” Charles Revson Five years ago this month, I had emergency heart surgery. It was totally unexpected. (That was the emergency part.) I’d been having chest tightness for a few years whenever I exercised, but none of the medical professionals I consulted seemed to think it was anything serious. But then one morning, I got back from a run and had a very strong urge to go to sleep. […] Click to read more…

Posted in Expert Positioning, Relationship Marketing, Voice/Tone/Trust Building