Category Archives: Relationship Marketing

Almost Heaven

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“If you flattened it out, it would be as big as Texas.” That, according to my sister-in-law Eliza, is what her mother used to say about West Virginia. We were on vacation there last week visiting Eliza and husband Chris. After driving around for a few days, I think her mom may have had a point: Beautiful, lush, rolling hills wherever you looked. One night, a few days later (full disclosure: I had consumed several beers at this point), I […] Click to read more…

Posted in Pricing & Money, Relationship Marketing


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One Day At A Time

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Here in New England, there are two ways to know that Spring has finally arrived:   Way #1: It’s going to snow tomorrow. Way #2: The Boston Marathon is just a couple of weeks away. Monday, April 16th, to be exact. And, since my office is located mere feet from the starting line of the race and directly beneath the friendly folks who organize the entire thing, there is a lot of buzz. By which I mean, runners – they are everywhere. I don’t have […] Click to read more…

Posted in Relationship Marketing

 

The World’s Greatest Marketing Tool

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I have a terrific office. It’s just a few miles from my house. It’s directly across the street from our town’s village green. It’s so close to the starting line of the Boston Marathon, that if I mash my face against the side window (not recommended), I can see the painted start line in the road. Listen To This Post It’s also reasonably priced, accessible 24/7, and has plenty of parking. Office space in my town (Hopkinton, Massachusetts) isn’t that […] Click to read more…

Posted in Relationship Marketing

 

You Delight Up My Life

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Here are the three things I love most about the house we moved into this past July: The sunsets. We are up on a little hill; the field behind us faces west and is wide open. Beautiful, nearly every night. The quiet. The bathroom fans are practically silent. The steps to the basement don’t squeak. The kitchen drawers are unslamable. The size. It’s small. If you can’t find something – a shoe, a hat, a spouse – there are only […] Click to read more…

Posted in Growing Your Business, Relationship Marketing, Voice/Tone/Trust Building

 

Remarkable You

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My wife, Linda, is tired of hearing me tell this story. Which is precisely the reason I’m about to tell it to you… Back in mid-summer we ordered a new couch for our spare bedroom. A couple of weeks ago, the store emailed to say it was ready and would be delivered that weekend. Sure enough, around 10:00 a.m. on Saturday morning the doorbell rang. I opened the door and saw a young man standing on our front steps holding […] Click to read more…

Posted in Growing Your Business, Relationship Marketing