Category Archives: Expert Positioning

Food For Thought

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(Listen to this post, here.) I’m no scientist, but when it comes to the relative temperature of various foods, I am happy to share the following facts: #1. Oatmeal is the hottest consumable substance on earth. If your castle walls are in the process of being scaled by hordes of blood-thirsty enemies, this is the (food)stuff to pour on them. #2. Nothing heats up faster in the microwave than quinoa. Five seconds on “high” and these once benign pellets will melt the roof of your mouth […] Click to read more…

Posted in Expert Positioning, Growing Your Business, Owning a Niche


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What Are You Waiting For?

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• 33 COMMENTS

(Listen to this post, here.) “In the land of the blind, the one-eyed man is king.” – Irish Proverb My wife, Linda, and I have been in Grecia, Costa Rica now for three weeks. We came here as kind of an experiment: The kids are off to college and beyond; the house has been sold in favor of a maintenance-free condo; and we both work independently and more or less remotely. So, in an attempt to sidestep yet another Massachusetts […] Click to read more…

Posted in Confidence & Freedom, Expert Positioning

 

Is Your Cart Before Your Horse?

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(Listen to this post, here.) It turns out that I’ve been lying to you.  Well, okay, maybe not exactly lying. Let’s call it oversimplifying. For a long time now (years), I’ve been talking about the importance of simply stating what you do when you meet somebody new. Small firms and solos like us live in a Word of Mouth world; we don’t spend money on advertising or promotion. Everything is referral-based. So if you want people to understand and remember you – let […] Click to read more…

Posted in Expert Positioning, Owning a Niche

 

Wrestling With Reality

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(Listen to this post, here.) There was a time when I unhesitantly told people I was six feet, one inch tall. I’m not certain it was ever precisely true, but close enough that the state of Massachusetts had no qualms about listing it on my driver’s license. Today, though, and thanks to the ravages of time, if I were to make the same claim I would be flat out lying. I am, at last count, just under six feet. My […] Click to read more…

Posted in Expert Positioning, Owning a Niche, Simplifying Your Marketing

 

My Achy Breaky Back

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(Listen to this post, here.) I probably should have seen the back injury coming. I had just driven four hours straight in heavy traffic on my return from New York. Back home in Massachusetts, I went directly to the apartment of my recently passed mother-in-law, where my wife, Linda, and her sister had been working all week to get things squared away. It was our last day in the apartment, and there were many boxes that needed moving. None of […] Click to read more…

Posted in Expert Positioning