Marketing Coaching For Your Business

I’ve worked with hundreds of solo professionals over the past 17+ years, always with a focus on helping my clients become known as Likeable Experts.

My most popular focus areas are listed below. That said, everything I do is customized – we will drill down in whatever areas you have the most need.

Contact me here when you’re ready to talk about how we can improve your marketing.

Word-of-Mouth Marketing

Ask any successful professional where their best clients come from and they’ll all tell you the same thing: “Word of mouth.” The best clients are those who come to you on the suggestion of a trusted friend or colleague. But it’s not a random coincidence; you can generate word of mouth for your business deliberately.

Here we focus on developing your “word of mouth toolkit,” providing the clarity, words and tactics – both spoken and written – you need to generate consistent word of mouth for you and your business.

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This focus area includes:

  • A pre-work questionnaire about your business
  • Scheduled, 60-minute phone calls with me
  • A review and evaluation of your current marketing approach
  • Key elements of your marketing and brand presence, including your bio; your LinkedIn profile; client success stories; testimonials; the definition of your “perfect client; and more
  • Unlimited e-mail and phone interaction with me during our work together

Contact me here to get started.

Pricing and Packaging

If you’re going to work for yourself, you need to get comfortable with setting rates, talking about fees, negotiating payment schedules, etc. It’s not necessarily the point of what you do, but it’s clearly a part of the mix.

Here we will focus on setting fees, developing your packages and sorting out the money-related aspect of working with your clients.

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This focus area includes:

  • A pre-work questionnaire about your business
  • Scheduled, 60-minute phone calls with me
  • A review and evaluation of your current approach
  • Development of a customized pricing strategy for your business. This may include raising your fees; fine-tuning your service offerings; developing a range of packages; establishing a payment schedule; and more
  • Unlimited e-mail and phone interaction with me during our work together

Contact me here to get started.

Expert Positioning

Every professional wants to be seen as an industry expert. You can charge higher fees; prospective clients seek you out; colleagues send people your way; members of the press want your opinion; organizations invite you to speak; publications (online and off) ask you to contribute.

But “expert positioning” is much more about how you put yourself out into the world than it is about becoming smarter, more educated or more experienced. Here we will focus on how to do that consistently and effectively.

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This focus area includes:

  • A pre-work questionnaire about your business
  • Scheduled, 60-minute phone calls with me
  • A review and evaluation of your current approach
  • A focus on your bio; your LinkedIn profile; your content marketing strategy; your current marketing collateral (online and off); and more
  • Unlimited e-mail and phone interaction with me during our work together

Contact me here to get started.

Email Newsletter Assessment and Renovation

For a professional service firm or individual, email newsletters are a marketing home run. They demonstrate both your knowledge and your personality; they promote trust and visibility; they fuel your social media activities; they have (nearly) zero variable cost.

But they are easy to do badly; just pushing “send” doesn’t guarantee success. This focus area is for those with an existing newsletter who want to make it better and more effective.

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This focus area includes:

  • A pre-work questionnaire about your business
  • 2 scheduled, 60-minute phone calls with me
  • An assessment of your current newsletter strategy and approach, including design, messaging, content, scheduling, and logistics.
  • Complimentary access to my 10-module, prerecorded, Create Exceptional Email Newsletters program
  • Unlimited e-mail and phone interaction with me during the month
  • 30 Days of my availability for follow-up questions
  • Optional, ongoing, monthly support and coaching

Contact me here to get started.