Work With Me

I began working for myself in 2000.

Before that, I never appreciated the importance of marketing (when I had a job, the work just arrived at my desk).

But when you run a small firm or are an independent, it’s up to you to develop your brand and make things happen.

Regardless of what professional service you offer – financial, coaching, consulting, etc. – you must find a way to communicate your value and expertise, clearly and consistently, in everything you do.

I can help. I will guide you in…

  • Sharpening your focus: Explain what you do, for whom, and why.
  • Clarifying your positioning: Highlight what makes you different.
  • Standing out: Highlight what makes you memorable.
  • Using your authentic voice: Uncover what makes you real and likeable.
  • Simplifying: Develop straightforward, consistent marketing messages.

Together, we will develop/improve any or all of the following…

  • Service descriptions
  • Product packages
  • Email Newsletter
  • Bio
  • Web site
  • LinkedIn profile
  • Case studies
  • Presentations
  • Client testimonials
  • Proposals
  • Marketing messages

If it’s about you and the words you rely on, I can help. Get in touch here.

  • "For the first time, I feel that my business has a unique and clear focus and I’m now attracting the kinds of clients I always wanted. Working with Michael is just about the best business investment I have ever made."

    Martha Freymann Miser, PhD
    Founder and President
    Aduro Consulting, LLC
  • "Michael’s focused question and answer approach helped us clarify what we do, why we do it, and perhaps most importantly, what makes our business unique. The value of these insights reaches beyond marketing, and has had a lasting impact on every aspect of our business."

    Richard Cohen
    Founder
    Great Pond Resolutions
  • "Michael Katz is AMAZING. He’s all about leveraging the relationships you already have. I credit him with the reason our business EXPLODED the past few years. I HATE marketing and I HATE advertising and thanks to him, I’ve barely had to do either!"

    Sari De La Motte
    CEO
    FORTE
  • "In short order Michael helped me clear the cobwebs out and clarify my positioning, launch a new website, launch a newsletter, and sharpen my writing skills. I started seeing results almost immediately, attracting a better type of client. "

    Jana Sedivy
    Founder and Principal
    Authentic Insight
  • "You helped me see the genuine voice and vision behind my company, and have given me a clarity and presence with my clients that I hadn’t had before."

    Rosalind Joffe
    Principal
    CI Coach
  • "Michael is a complete pro who knows when to challenge and when to praise to help you achieve the results you need to grow your business. I am amazed at what we have created… really amazed. I will be eternally grateful for his help."

    Kathy Rowell, M.S., M.H.A
    Founder and Principal
    Katherine S. Rowell & Associates