I began working for myself in 2000.
Before that, I never appreciated the importance of marketing (when I had a job, the work just arrived at my desk).
But when you work for a tiny firm or as a solo, it’s up to you to develop your brand and make things happen.
So, regardless of what professional service you offer, you need to become a “part-time marketer.”
It need not be complicated (in fact, it shouldn’t be). And it can’t take over your life.
But you do need a way to communicate your value and focus, clearly and consistently, in everything you do.
I can help you…
- Sharpen your focus: What you do, for whom, and why.
- Clarify your positioning: What makes you different.
- Stand out from the competition: What makes you memorable.
- Find and use your authentic voice: What makes you real and likeable.
- Simplify: Develop straightforward and consistent marketing messages.
As a result, I’ll work with you to develop/improve your…
- Service descriptions
- Product packages
- Email Newsletter
- Web site
- LinkedIn profile
- Case studies
- Client testimonials
- Other critical communications
If it’s about you and your brand, I can help. Get in touch here.
"For the first time, I feel that my business has a unique and clear focus and I’m now attracting the kinds of clients I always wanted. Working with Michael is just about the best business investment I have ever made."
Martha Freymann Miser, PhD
Founder and President
Aduro Consulting, LLC
"Michael’s focused question and answer approach helped us clarify what we do, why we do it, and perhaps most importantly, what makes our business unique. The value of these insights reaches beyond marketing, and has had a lasting impact on every aspect of our business."
Great Pond Resolutions
"Michael Katz is AMAZING. He’s all about leveraging the relationships you already have. I credit him with the reason our business EXPLODED the past few years. I HATE marketing and I HATE advertising and thanks to him, I’ve barely had to do either!"
Sari De La Motte
"In short order Michael helped me clear the cobwebs out and clarify my positioning, launch a new website, launch a newsletter, and sharpen my writing skills. I started seeing results almost immediately, attracting a better type of client. "
Founder and Principal
"You helped me see the genuine voice and vision behind my company, and have given me a clarity and presence with my clients that I hadn’t had before."
"Michael is a complete pro who knows when to challenge and when to praise to help you achieve the results you need to grow your business. I am amazed at what we have created… really amazed. I will be eternally grateful for his help."
Kathy Rowell, M.S., M.H.A
Founder and Principal
Katherine S. Rowell & Associates