I began working for myself in 2000.
Before that, I never appreciated the importance of marketing (when I had a job, the work just arrived at my desk).
But when you run a small firm or are an independent, it’s up to you to develop your brand and make things happen.
Regardless of what professional service you offer – financial, coaching, consulting, etc. – you must find a way to communicate your value and expertise, clearly and consistently, in everything you do.
I can help. I will guide you in…
- Sharpening your focus: Explain what you do, for whom, and why.
- Clarifying your positioning: Highlight what makes you different.
- Standing out from the competition: Highlight what makes you memorable.
- Finding and using your authentic voice: Uncover what makes you real and likeable.
- Simplifying: Develop straightforward and consistent marketing messages.
Together, we will develop/improve any or all of the following…
- Service descriptions
- Product packages
- Email Newsletter
- Web site
- LinkedIn profile
- Case studies
- Client testimonials
- Marketing messages
If it’s about you and the words you rely on, I can help. Get in touch here.
"For the first time, I feel that my business has a unique and clear focus and I’m now attracting the kinds of clients I always wanted. Working with Michael is just about the best business investment I have ever made."
Martha Freymann Miser, PhD
Founder and President
Aduro Consulting, LLC
"Michael’s focused question and answer approach helped us clarify what we do, why we do it, and perhaps most importantly, what makes our business unique. The value of these insights reaches beyond marketing, and has had a lasting impact on every aspect of our business."
Great Pond Resolutions
"Michael Katz is AMAZING. He’s all about leveraging the relationships you already have. I credit him with the reason our business EXPLODED the past few years. I HATE marketing and I HATE advertising and thanks to him, I’ve barely had to do either!"
Sari De La Motte
"In short order Michael helped me clear the cobwebs out and clarify my positioning, launch a new website, launch a newsletter, and sharpen my writing skills. I started seeing results almost immediately, attracting a better type of client. "
Founder and Principal
"You helped me see the genuine voice and vision behind my company, and have given me a clarity and presence with my clients that I hadn’t had before."
"Michael is a complete pro who knows when to challenge and when to praise to help you achieve the results you need to grow your business. I am amazed at what we have created… really amazed. I will be eternally grateful for his help."
Kathy Rowell, M.S., M.H.A
Founder and Principal
Katherine S. Rowell & Associates