Copywriting Sample:
Casual Dining 15-Second Radio Ad Spots
#1:
You, my friend, are taller than we had remembered. But not too tall for (client name) Two For U Lunch, starting at just $7.99. Over 80 combos of sandwiches, salads, and pizza. Yes, all you can eat soup too. That’s why we’re here.
SUPER: Weekdays until 3; watch your head.
#2:
You, my friend, snore loudly, like injured wildlife. Ignore the complaints of your spouse – treat yourself to (client name) Two for U Lunch, starting at just $7.99. Over 80 combos of sandwiches, salads, and pizza. Yes, all you can eat soup too. That’s why we’re here.
SUPER: Weekdays until 3; snoring prohibited.
#3:
You, my friend, remind us of ourselves, only more so. Rock star charm such as yours deserves (client name) Two for U Lunch, starting at just $7.99. Over 80 combos of sandwiches, salads, and pizza. Yes, all you can eat soup too. That’s why we’re here.
SUPER: Weekdays until 3; groupies not included
#4
You, my friend, exaggerate wildly with no basis in fact. Start your political career off right with (client name) Two for U Lunch, starting at just $7.99. Over 80 combos of sandwiches, salads, and pizza. Yes, all you can eat soup too. That’s why we’re here.
SUPER: Weekdays until 3; we’re (client) and we approved this message.
#5
You, my friend, own a castle in France. Oh, wait, that’s not you. Drown your sorrows with (client name) Two for U Lunch, starting at just $7.99. Over 80 combos of sandwiches, salads, and pizza. Yes, all you can eat soup too. That’s why we’re here.
SUPER: Weekdays until 3; castle sold separately.
#6
You, my friend, have never touched the nose of a giraffe. Keep your streak alive with (client name) giraffe-free, Two for U Lunch, starting at just $7.99. Over 80 combos of sandwiches, salads, and pizza. Yes, all you can eat soup too. That’s why we’re here.
SUPER: Weekdays until 3; wildlife must be leashed.
#7
You, my friend, are next in line for alien abduction and intergalactic adventure. Don’t travel on an empty stomach. Enjoy (client name) Two for U Lunch, starting at just $7.99. Over 80 combos of sandwiches, salads, and pizza. Yes, all you can eat soup too. That’s why we’re here.
SUPER: Weekdays until 3; space aliens eat free on Tuesdays.
#8
You, my friend, hum eighties music in the shower. Come to (client name) and we promise not to snicker. Try our Two for U Lunch, starting at just $7.99. Over 80 combos of sandwiches, salads, and pizza. Yes, all you can eat soup too. That’s why we’re here.
SUPER: Weekdays until 3; Extra credit: Walk like an Egyptian.