Where’s the Opportunity?

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(Listen to this post, here.) Almost exactly one year ago, things were shaping up nicely for my youngest son, Jonathan. He was a second-year mechanical engineering student at the University of Denver and had just landed a summer internship at a cool tech firm near school. He was thrilled. The internship would allow him to learn some new things, make some money and remain in Denver for the summer, as opposed to moving back home for three months to live […] Click to read more…

Posted in Confidence & Freedom, Growing Your Business


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Connecting The Dots

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(Listen to this post, here.) My wife, Linda, has many impressive qualities, not the least of which is an inexplicable affection for skinny, middle-aged bald men. But her superpower is her ability to connect the dots – between people and the vital information they possess. Nowhere is this on greater display than when we travel. We like to venture off the beaten path, a strategy that invariably leads to unusual experiences. But it also means that you spend a lot of time […] Click to read more…

Posted in Relationship Marketing

 

Feelings

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(Listen to this post, here.) Now that it’s late February, two things are all but guaranteed: Thing #1: My fellow New Englanders have begun lying to one another about how spring is, “Just around the corner.” Thing #2: My accountant is mad at me. I’m not sure what causes Thing #1, but I’m quite certain about what’s behind Thing #2. She’s mad because she’s just completed my taxes and, as is the case every year, I am due a refund. […] Click to read more…

Posted in Authenticity & Brand Consistency, Relationship Marketing, Voice/Tone/Trust Building

 

2020 Vision

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(Listen to this post, here.) I own two pairs of glasses: one for distance, one for reading. The distance glasses are for driving and TV. The reading glasses are for when I’m reading something in print for an extended period (for shorter things, squinting seems to work just fine). Recently, though, I created a problem… I buy my glasses at Warby Parker, a company whose simple web site makes it easy to narrow the choices and that will send you sample […] Click to read more…

Posted in Owning a Niche, Simplifying Your Marketing

 

What Stand-Up Comedy Taught Me

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(Listen to this post, here.) I don’t know what’s on your bucket list, but until recently, I had just two things: 1.      Sit in the front row of an NBA basketball game. 2.      Take a stand-up comedy class. You’ll be pleased to learn that #2 has been officially checked off the list. After years of – let’s be honest – being too afraid to do it, I finally followed my wife Linda’s encouragement and signed up this past fall for an […] Click to read more…

Posted in Authenticity & Brand Consistency, Growing Your Business, Voice/Tone/Trust Building