What To Say Now

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Assuming the weeks haven’t morphed into one continuous day by then, causing time itself to cease, come this June, it will have been 20 years since I quit my job and went off to work on my own. Back then, this newsletter had about 30 subscribers and was called, Different Rules, Different Tools. I gave it that name for two reasons. First, because I love alliteration (even on vacation). Left to my own devices, my daughter’s name would likely have been Kitty.   […] Click to read more…

Posted in Effective Writing, Voice/Tone/Trust Building


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Cuomo Mojo

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I don’t know much about Andrew Cuomo, Governor of New York. I left the state 40 years ago when I graduated from high school, and other than occasional visits to see my mom and big brother Al (there’s your shout out, now stop whining), New York isn’t really on my radar. That all changed a couple of weeks ago, when I stumbled upon one of Governor Cuomo’s daily COVID-19 press conferences. Once each day, late morning, he appears before the cameras […] Click to read more…

Posted in Authenticity & Brand Consistency, E-newsletter Fundamentals, Effective Writing, Voice/Tone/Trust Building

 

Where’s the Opportunity?

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Almost exactly one year ago, things were shaping up nicely for my youngest son, Jonathan. He was a second-year mechanical engineering student at the University of Denver and had just landed a summer internship at a cool tech firm near school. He was thrilled. The internship would allow him to learn some new things, make some money and remain in Denver for the summer, as opposed to moving back home for three months to live in a sleepy suburb with […] Click to read more…

Posted in Confidence & Freedom, Growing Your Business

 

Connecting The Dots

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My wife, Linda, has many impressive qualities, not the least of which is an inexplicable affection for skinny, middle-aged bald men. But her superpower is her ability to connect the dots – between people and the vital information they possess. Nowhere is this on greater display than when we travel. We like to venture off the beaten path, a strategy that invariably leads to unusual experiences. But it also means that you spend a lot of time steeped in confusion. Consider our […] Click to read more…

Posted in Relationship Marketing

 

Feelings

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Now that it’s late February, two things are all but guaranteed: Thing #1: My fellow New Englanders have begun lying to one another about how spring is, “Just around the corner.” Thing #2: My accountant is mad at me. I’m not sure what causes Thing #1, but I’m quite certain about what’s behind Thing #2. She’s mad because she’s just completed my taxes and, as is the case every year, I am due a refund. That means I overpaid last […] Click to read more…

Posted in Authenticity & Brand Consistency, Relationship Marketing, Voice/Tone/Trust Building