Does Your Difference Make a Difference?

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There’s a bank not far from my office with a very simple tagline: America’s Most Convenient Bank.  I don’t know on what basis they have earned that distinction, but if it’s a function of the number of hours they are open each week, I’d have to agree. The one near me, for example, is open 8:00 AM – 6:00 PM during the week (7:00 PM on Fridays), as well as five hours on Saturday and four hours on Sunday. (I’m not even sure […] Click to read more…

Posted in Owning a Niche, Uncategorized


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One Day At A Time

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Here in New England, there are two ways to know that Spring has finally arrived:   Way #1: It’s going to snow tomorrow. Way #2: The Boston Marathon is just a couple of weeks away. Monday, April 16th, to be exact. And, since my office is located mere feet from the starting line of the race and directly beneath the friendly folks who organize the entire thing, there is a lot of buzz. By which I mean, runners – they are everywhere. I don’t have […] Click to read more…

Posted in Relationship Marketing

 

Wrestling With Reality

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There was a time when I unhesitantly told people I was six feet, one inch tall. I’m not certain it was ever precisely true, but close enough that the state of Massachusetts had no qualms about listing it on my driver’s license. Today, though, and thanks to the ravages of time, if I were to make the same claim I would be flat out lying. I am, at last count, just under six feet. My 18-year-old son, Jonathan, on the […] Click to read more…

Posted in Expert Positioning, Owning a Niche, Simplifying Your Marketing

 

Who’s Got The Power?

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It would be obnoxiously first world-centric of me to complain too loudly about the past 36 hours.  Yes, we have been (and continue to be) without power since the big snow storm hit the Northeast Wednesday night. And yes, that outage has prevented us from refrigerating our food, heating our house, and watching the latest episode of “This Is Us” that I recorded on Tuesday night (no spoilers, please). Listen To This Post But at this point, at least, I’m […] Click to read more…

Posted in Owning a Niche

 

My Achy Breaky Back

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I probably should have seen the back injury coming. I had just driven four hours straight in heavy traffic on my return from New York. Back home in Massachusetts, I went directly to the apartment of my recently passed mother-in-law, where my wife, Linda, and her sister had been working all week to get things squared away. It was our last day in the apartment, and there were many boxes that needed moving. None of them particularly heavy, but I […] Click to read more…

Posted in Expert Positioning