2020 Vision

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• 38 COMMENTS

I own two pairs of glasses: one for distance, one for reading. The distance glasses are for driving and TV. The reading glasses are for when I’m reading something in print for an extended period (for shorter things, squinting seems to work just fine). Recently, though, I created a problem… I buy my glasses at Warby Parker, a company whose simple web site makes it easy to narrow the choices and that will send you sample frames to try, for free, […] Click to read more…

Posted in Owning a Niche, Simplifying Your Marketing


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What Stand-Up Comedy Taught Me

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• 18 COMMENTS

I don’t know what’s on your bucket list, but until recently, I had just two things: 1.      Sit in the front row of an NBA basketball game. 2.      Take a stand-up comedy class. You’ll be pleased to learn that #2 has been officially checked off the list. After years of – let’s be honest – being too afraid to do it, I finally followed my wife Linda’s encouragement and signed up this past fall for an 8-week class at ImprovBoston in Cambridge, Massachusetts. […] Click to read more…

Posted in Authenticity & Brand Consistency, Growing Your Business, Voice/Tone/Trust Building

 

Juggling Act

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• 12 COMMENTS

When I was 13, I taught myself how to juggle three tennis balls. At the time, I was operating under the mistaken assumption that 13-year-old girls would be awestruck by those in possession of this ancient and mystical skill. They weren’t (surprise!). Nevertheless, it’s an activity I’ve enjoyed for several decades. Which is why when my son Evan returned home for the holidays showing off his ability to juggle not three, but five balls, my first thought was, “Maybe this will work with the 13-year-old girls.” (Don’t write to […] Click to read more…

Posted in Growing Your Business, Relationship Marketing

 

Three Pieces of Bad Advice

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• 15 COMMENTS

Congratulations, you have survived yet another year as a business owner. Now to survive the holidays with your relatives – a much more daunting task since, unlike clients, you can’t fire the difficult ones. Which is why today, I bring you three pieces of advice, all guaranteed to improve the way you communicate with friends and family over the next couple of weeks: Speak very quickly. These are busy people with no time to waste.Stick to the facts. Nobody cares about you […] Click to read more…

Posted in Voice/Tone/Trust Building

 

Skid Row

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• 19 COMMENTS

Here in New England, our first significant snowfall of the season occurred this past weekend. It’s always kind of special, even a little bit fun.  It’s also, for my money, the single most dangerous day of the year to be out on the road driving.  Not because November snow is any different than February snow.  Rather, it’s because with each new snow season, there is a portion of the population that has never driven in these conditions: There are the people […] Click to read more…

Posted in Relationship Marketing