You’ll be pleased to learn that as of yesterday, I have a brand new phone: an iPhone 6S. It’s by no means top of the line. But it is new and, unlike my old phone, fast, filled with extra capacity, and capable of running every app I want and need. It’s also, I must say, a work of art. Weighing just a hair over five ounces, and barely a quarter of an inch thick, holding it in your hand is like […] Click to read more…
Posted in Confidence & Freedom
Believe me, I’m as surprised as you are. It seems like just yesterday I was telling you how we had just dropped off my daughter Emily at college in Tacoma, Washington at the University of Puget Sound. And yet here we are, already four years later, and she is now a college graduate (Phi Beta Kappa, thank you very much). Emily has a double major: anthropology and sculpture. The anthropology is interesting, definitely. But the sculpture? That is way cool. […] Click to read more…
Posted in Growing Your Business, Voice/Tone/Trust Building
It turns out that I’ve been lying to you. Well, okay, maybe not exactly lying. Let’s call it oversimplifying. For a long time now (years), I’ve been talking about the importance of simply stating what you do when you meet somebody new. Listen To This Post Small firms and solos like us live in a Word of Mouth world; we don’t spend money on advertising or promotion. Everything is referral-based. So if you want people to understand and remember you – let alone, […] Click to read more…
Posted in Expert Positioning, Owning a Niche
There’s a bank not far from my office with a very simple tagline: America’s Most Convenient Bank. I don’t know on what basis they have earned that distinction, but if it’s a function of the number of hours they are open each week, I’d have to agree. The one near me, for example, is open 8:00 AM – 6:00 PM during the week (7:00 PM on Fridays), as well as five hours on Saturday and four hours on Sunday. (I’m not even sure […] Click to read more…
Posted in Owning a Niche
Here in New England, there are two ways to know that Spring has finally arrived: Way #1: It’s going to snow tomorrow. Way #2: The Boston Marathon is just a couple of weeks away. Monday, April 16th, to be exact. And, since my office is located mere feet from the starting line of the race and directly beneath the friendly folks who organize the entire thing, there is a lot of buzz. By which I mean, runners – they are everywhere. I don’t have […] Click to read more…
Posted in Relationship Marketing