All Niches Are Not Created Equal

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• 20 COMMENTS

Statistically speaking, it’s due to arrive in my inbox any day now.  The “it” I am referring to is the more or less, once a year request that I receive from a parade of strangers who share my name.  The email usually goes something like this:  “Hi, my name is Michael Katz too and I see you own michaelkatz.com. Would you consider selling it?” I’ve owned that domain since 1999 and my answer to these inquiries is always a polite, […] Click to read more…

Posted in Owning a Niche


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Sell Less, Earn More

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• 9 COMMENTS

Like you, I have absolutely no idea what takes place inside the Springsteen household.  But I’m guessing it goes something like this:  Bruce:  “Who wants to hear me play ‘Born to Run,’ right here, right now, live, in the living room? It’s considered one of the best rock songs ever written.  “And, in case you need reminding, I am a member of the Rock & Roll Hall of Fame; my show on Broadway sold out for 236 performances in a […] Click to read more…

Posted in Selling, Voice/Tone/Trust Building

 

The Magic of Free Information

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The dirt pile next door is now a 3,000 square foot house. Of course, it didn’t happen by magic. Or overnight. We live in a new development: 60 homes that have been under construction for about four years. When we moved here 18 months ago, there was an empty lot on one side of us and a 30-story (I may be exaggerating) mound of dirt on the other. Slowly, over the months, the mound got smaller and smaller, until one […] Click to read more…

Posted in E-newsletter Fundamentals, Selling

 

Food For Thought

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• 18 COMMENTS

I’m no scientist, but when it comes to the relative temperature of various foods, I am happy to share the following facts: #1. Oatmeal is the hottest consumable substance on earth. If your castle walls are in the process of being scaled by hordes of blood-thirsty enemies, this is the (food)stuff to pour on them. #2. Nothing heats up faster in the microwave than quinoa. Five seconds on “high” and these once benign pellets will melt the roof of your mouth like nobody’s business. #3. Pancakes retain heat […] Click to read more…

Posted in Expert Positioning, Growing Your Business, Owning a Niche

 

Big Plans, Small Steps

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• 22 COMMENTS

“He who is outside his door has the hardest part of his journey behind him.” – Dutch Proverb There are many things I like about our refrigerator. I like that the freezer is on the bottom. I like that there are half a dozen little lights (rather than just one big bulb) scattered about, making it easy to find last night’s leftover slice of pizza.* (*Who am I kidding, I ate it before bed. But you get the idea.) I […] Click to read more…

Posted in Growing Your Business, Simplifying Your Marketing