What I Don’t Know About Brewing Beer

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You’ll be pleased to learn that I was not entirely idle over the holidays. Thanks to a “beer brewing kit” given to me by my children, I joined the ranks of other home-based craftspeople and voluntarily spent an entire afternoon attempting to create a more expensive, lower quality version of a product that is readily available in any number of retail locations. I will spare you too many of the specifics, other than to say that beer brewing is a […] Click to read more…

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The Cold Truth

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For twenty years, we had a second refrigerator in the basement. It was a piece of junk – dented on one side with a broken shelf and a small freezer. But it was a handy place to keep leftovers and extra supplies. Eventually, though, I realized something very important: the fridge part was almost always near-empty; the freezer part was jammed tight and never quite big enough. And so, when we moved to a new house, we didn’t take that energy-sucking […] Click to read more…

Posted in Growing Your Business, Simplifying Your Marketing

 

Big Things, Small Packages

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Don’t worry, this isn’t going to get creepy. It’s just a fact: I go upstairs to pee. I work in an office building that houses five or six small companies (not to brag, but mine is the smallest). There are two bathrooms – one on the first floor where my office is, and one upstairs. Ever since the pandemic hit, I go upstairs. The problem, you see, is that the ground floor bathroom is used a lot. Not just by my […] Click to read more…

Posted in Growing Your Business, Relationship Marketing, Simplifying Your Marketing

 

Car Talk

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I’m a long way from what you would call a “car guy.” I don’t care how fast they go – my wife is always accusing me of “dawdling” on the highway. I don’t care about cargo space – I own nothing that needs moving. I don’t care what they look like – I’ve got bigger appearance challenges. So you won’t be surprised to learn that my car of choice for the past 15 years has been the Ford Focus. Reliable, inexpensive, easy to spell. […] Click to read more…

Posted in Effective Writing, Simplifying Your Marketing

 

Communication Complication

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I’m not really sure how old my children are – I’ve kind of lost track in all the commotion. But they don’t live with us anymore, so I’m guessing that they are adults. Unfortunately, and while I try not to take it personally, not one of the three lives in the same time zone as my wife and me. In fact, none of them live in the same time zone as each other. We’ve got Pacific, Mountain, Central and Eastern represented.  In […] Click to read more…

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