The NO Big Bang Theory

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It was late August. My wife Linda and I and our three kids were on vacation in Colorado. We were in Crested Butte for the day, a small, former mining town in the Rocky Mountains that is as rugged and beautiful as I am not. These days, and despite its frontier beginnings, the town is overflowing with fun restaurants, cool stores and funky bars. Linda and two of our kids were off walking around. I was sitting on a bench with […] Click to read more…

Posted in E-newsletter Fundamentals


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Happy Birthday to {NAME}

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I don’t really remember how it began. But sometime, maybe five or six years ago, I started sending birthday cards to anyone who wanted one. No charge, no rules – just send me your snail mail address and when your birthday rolls around I’ll send you a funny, personalized card. It seemed like a pretty good marketing idea: Snail mail is an underused channel, so the cards stand out. Everyone has exactly one birthday, so while it applies across the […] Click to read more…

Posted in Growing Your Business, Voice/Tone/Trust Building

 

Closing Is Not Selling

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On the odd chance that you forgot, I wanted to remind you of the significance of this past Saturday, December 8th. Because on that day, I arrived at what I like to call the “Marriage Equilibrium Threshold.” More specifically, it was the day on which I had been married for 10,647 days. Prior to that, I had been single for 10,647 days. Like a nine-month old baby, it was the day on which I had been in for as long as I […] Click to read more…

Posted in Selling

 

A Blast From The Past

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Most of the time, in situations like this, you don’t find anything worth saving. I was down in New York, visiting my mom at her assisted living facility.  She and my dad moved there eight or nine years ago. He has since passed, but she is still chugging along, as best as one can chug at 92 ½. Listen To This Post I was looking through a box in her closet when I came upon a letter, written by my […] Click to read more…

Posted in Relationship Marketing

 

*NOT* Free Falling

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Maybe you’ve seen the TED talk given by Alex Honnold, a guy – actually the only guy – to have ever completed a free-solo (i.e., no ropes) ascent of “El Capitan,” a 3,000 foot, vertical cliff in Yosemite National Park. As a person who has trouble comfortably ascending a ladder to clean leaves out of the gutters, I can’t begin to understand how one climbs a half-mile-high rock wall, knowing that one mistake and it’s all over. Listen To This Post What if you sneeze? Or get […] Click to read more…

Posted in Growing Your Business