Cuomo Mojo

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• 12 COMMENTS

I don’t know much about Andrew Cuomo, Governor of New York. I left the state 40 years ago when I graduated from high school, and other than occasional visits to see my mom and big brother Al (there’s your shout out, now stop whining), New York isn’t really on my radar. That all changed a couple of weeks ago, when I stumbled upon one of Governor Cuomo’s daily COVID-19 press conferences. Once each day, late morning, he appears before the cameras […] Click to read more…

Posted in Authenticity & Brand Consistency, E-newsletter Fundamentals, Effective Writing, Voice/Tone/Trust Building


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Where’s the Opportunity?

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• 20 COMMENTS

Almost exactly one year ago, things were shaping up nicely for my youngest son, Jonathan. He was a second-year mechanical engineering student at the University of Denver and had just landed a summer internship at a cool tech firm near school. He was thrilled. The internship would allow him to learn some new things, make some money and remain in Denver for the summer, as opposed to moving back home for three months to live in a sleepy suburb with […] Click to read more…

Posted in Confidence & Freedom, Growing Your Business

 

Connecting The Dots

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• 10 COMMENTS

My wife, Linda, has many impressive qualities, not the least of which is an inexplicable affection for skinny, middle-aged bald men. But her superpower is her ability to connect the dots – between people and the vital information they possess. Nowhere is this on greater display than when we travel. We like to venture off the beaten path, a strategy that invariably leads to unusual experiences. But it also means that you spend a lot of time steeped in confusion. Consider our […] Click to read more…

Posted in Relationship Marketing

 

Feelings

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• 15 COMMENTS

Now that it’s late February, two things are all but guaranteed: Thing #1: My fellow New Englanders have begun lying to one another about how spring is, “Just around the corner.” Thing #2: My accountant is mad at me. I’m not sure what causes Thing #1, but I’m quite certain about what’s behind Thing #2. She’s mad because she’s just completed my taxes and, as is the case every year, I am due a refund. That means I overpaid last […] Click to read more…

Posted in Authenticity & Brand Consistency, Relationship Marketing, Voice/Tone/Trust Building

 

2020 Vision

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• 39 COMMENTS

I own two pairs of glasses: one for distance, one for reading. The distance glasses are for driving and TV. The reading glasses are for when I’m reading something in print for an extended period (for shorter things, squinting seems to work just fine). Recently, though, I created a problem… I buy my glasses at Warby Parker, a company whose simple web site makes it easy to narrow the choices and that will send you sample frames to try, for free, […] Click to read more…

Posted in Owning a Niche, Simplifying Your Marketing