• Woman. Mid-life, professional. 50 years old. Sells a professional service.
• Very capable. Knows her specialty and area of expertise, but not clear and/or very new to the idea of putting her business together or how to market it.
• Smart, very motivated to learn. She does the homework.
• Loves to laugh.
• Hates the idea of cold calling or aggressive networking.
• Wants someone to boil it down for her in useful, sensible, coherent chunks.
• Driven and independent. A real go-getter.
• Wants clarity and confidence in how she markets herself.
• Worked in corporate America but isn’t going back.

(Interestingly, when I look at my clients, and while few of them fit this exactly, there’s a lot of overlap!)