Every professional wants to be seen as an expert.
And why shouldn’t we? … there really is no downside to being viewed as an industry expert (other than the groupies). You can charge higher fees; prospective clients seek you out; colleagues send other people your way; members of the press want your opinion; organizations invite you to speak; and publications (online and off) ask you to contribute.
Being seen as an expert opens doors and, to use a really unappealing metaphor, greases the marketing skids. It takes all of your business-building efforts and makes them more effective, more efficient, and more productive.
Like I said, there really is no downside.
The challenge, of course, is getting there. Moving up the ladder from “capable professional” to “industry expert” is very much worth your while. But it requires a consistent, well thought out approach to modifying the way you position yourself and the work you do.
The good news – and it is good news – is that being viewed as an expert is much more about how you put yourself out into the world than it is about becoming smarter, more educated, or more experienced. Sure, you need to be all three of those, too. But the thing is, you already are (incidentally, so are your competitors).
Your “non-expert problem” is not due to a lack of capability. It’s due to a lack of focus, a lack of visibility, and a lack of an authoritative, clearly stated point of view. There’s also (usually) a pretty healthy dose of “I’m not good enough / experienced enough / ready enough” thrown in there as well.
This live, one-hour webinar is about moving past those barriers and getting you on the path to expert stature. Join me on Friday, November 19th at 2 PM Eastern (1 PM Central, Noon Mountain, 11 AM Pacific), and I’ll share everything I’ve learned in 20+ years as “an expert.”
“I just wanted to say thank you for your outstanding webinars. I have already implemented several of your ideas which have shortened my sales cycle and strengthened my relationships with my customers.”
Andrew Winig
The Elevator Pitch Coach
Here’s what we will cover in the How to be a Leading Expert webinar:
- The difference between an expert and someone who simply has a lot of experience
- Why employees have resumes and experts have “bios”
- How to describe who you are and what you do in a way that positions you as expert
- Simple (but necessary) changes to your LinkedIn profile
- “Red flags” that call you out as a non-expert (and that you need to remove)
- Why and how to behave as an expert right now, even if you’re just starting out
- How the words you use – in the things you publish, the e-mails you write, the presentations you give – position you (or not) as an expert
- Why you need to publish content to be viewed as an expert (and how to do it)
- Why certification, degrees, and credentials have little to do with whether or not you’re perceived as an expert
- How to avoid the mistakes that perpetual non-experts make
I wasted a lot of time in my early years as a consultant, trying to stand out in a world filled with people who were equally (or more) capable, equally (or more) smart and usually, much more experienced. Learning how to present myself as an expert has made all the difference.
Pay What You Want
In the past, most of my webinars have been priced between $99.00 and $125.00. But, as we have done throughout the pandemic, we are going to make this one $49.00.
And that’s just the suggested price. You are free to pay what you can manage, whatever your circumstances.
Registration includes live participation, unlimited post-event access to the video recording, and a copy of the slides.
I hope to webinar you there,
Michael Katz
Founder and Leading Expert
Blue Penguin Development
“This webinar was fantastic! … the content was excellent and Michael did a great job presenting … the perfect blend of informal and to the point, with lots of usable ideas. In a nutshell, the webinar helped me see how expert I already am, and how to make sure people know it!”
Catherine Cramer
“Loved the webinar. Funny and totally spot on. Sometimes these webinars are overpacked with information and rah-rah so that I hang up totally overwhelmed with no clue where to begin. Michael’s seminar was clear, grounded, and touched on several highly relevant, high leverage points about being an ‘expert.’ I came away feeling focused and clear on what I could do next.”
Bonnie Gallup
Bonnie Gallup & Associates
“LOVED, LOVED, LOVED Michael’s webinar! I can’t wait to get started!”
Jonn Karsseboom
Thegardencorner.com
“Great webinar! Thanks so much for keeping it simple and to the point. I particularly liked your emphasis on the Special Report as a way of establishing expertise. It felt good to know that I’m already doing some things right, as well as getting some specific actions to take in order to promote my expertise.”
Mary Cravets
Chief Matchmaker, FindYourVaHere