Every professional wants to be seen as an expert.
And why shouldn’t we? … there really is no downside to being viewed as an industry expert (other than the groupies). You can charge higher fees; prospective clients seek you out; colleagues send other people your way; members of the press want your opinion; organizations invite you to speak; and publications (online and off) ask you to contribute.
Being seen as an expert opens doors and, to use a really unappealing metaphor, greases the marketing skids. It takes all of your business-building efforts and makes them more effective, more efficient and more productive.
Like I said, there really is no downside.
The challenge, of course, is getting there. Moving up the ladder from “capable professional” to “industry expert” is very much worth your while. But it requires a consistent, well thought out approach to modifying the way you position yourself and the work you do.
The good news – and it is good news – is that being viewed as an expert is much more about how you put yourself out into the world than it is about becoming smarter, more educated or more experienced. Sure, you need to be all three of those too. But the thing is, you already are (incidentally, so are your competitors).
Your “non-expert problem” is not due to a lack of capability. It’s due to a lack of focus, a lack of visibility, and a lack of an authoritative, clearly stated point of view. There’s also (usually) a pretty healthy dose of “I’m not good enough / experienced enough / ready enough” thrown in there as well.
This 43-minute, prerecorded webinar is about moving past those barriers and getting you on the path to expert stature. It includes the audio/visual recording; an MP3 download; the presentation slides; and a complete, word-by-word transcript of the event – all delivered to you instantly.
“I absolutely loved Michael’s webinar. It was packed with a ton of useful information that I knew I could begin implementing immediately. I was so excited by what I was learning that I almost couldn’t wait for the webinar to end so I could begin putting Michael’s words into action — he shows you how to make it easy. Plus, I am feeling a lot more empowered to begin presenting myself as a leading expert in my field of work. Because, now I feel I am.”
Kim Long
Photo Fabulous You
Here’s what the webinar covers:
- The benefits of being viewed as an expert
- The difference between an expert and someone who simply has a lot of experience
- How to describe who you are and what you do in a way that positions you as expert
- The reason why experts don’t try to appeal to a broad audience
- Why employees have resumes and experts have “bios”
- Why and how to behave as an expert right now, even if you’re just starting out in business
- How the words you use – in the things you publish, the e-mails you write, the presentations you give – position you (or not) as an expert
- Why you need to publish content to be viewed as an expert (and how to do it)
- Why you may be afraid to call yourself “expert” (and how to solve that)
- Why certification, degrees and credentials have little to do with whether or not you’re perceived as an expert
- How to get paid for your expert point of view
- Avoiding the mistakes that perpetual non-experts make
- Why Ross Perot didn’t get elected president and what it has to do with you
I wasted a lot of time in my early years as a consultant, trying to stand out in a world filled with people who were equally (or more) capable, equally (or more) smart and usually, much more experienced. Learning how to present myself as an expert has made all the difference.
Total cost for this instantly downloadable webinar? Just $67.00. A bargain compared to what you’ll learn and walk away with on the way to becoming an expert in your field.
I hope to webinar you there,
Michael Katz
Founder and Leading Expert
Blue Penguin Development
P. S. Once purchased, you can watch the full 43-minute presentation whenever you like and as many times as you like. You’ll also receive an MP3 download, the presentation slides, and a complete, word-by-word transcript of the event.
P.P.S. Still undecided? The webinar comes with a 30-day money-back guarantee. If you are not completely satisfied, just send us an email or give us a call and we’ll be happy to give you your money back. (We’d like to make it more complicated, but it isn’t.)
“This webinar was fantastic! … the content was excellent and Michael did a great job presenting … the perfect blend of informal and to the point, with lots of usable ideas. In a nutshell, the webinar helped me see how expert I already am, and how to make sure people know it!”
Catherine Cramer
Project Manager, New York Hall of Science
“Great webinar! Thanks so much for keeping it simple and to the point. I particularly liked your emphasis on the Special Report as a way of establishing expertise. It felt good to know that I’m already doing some things right, as well as getting some specific actions to take in order to promote my expertise.”
Mary Cravets
Chief Matchmaker, FindYourVaHere.com
“Just enough information to shove me out to the edge of my comfort zone but not so much that I froze in terror.”
Dr. Judy Robbins
The Boomer Psychologist
“Loved the webinar. Funny and totally spot on. Sometimes these webinars are overpacked with information and rah-rah so that I hang up totally overwhelmed with no clue where to begin. Michael’s seminar was clear, grounded, and touched on several highly relevant, high leverage points about being an ‘expert.’ I came away feeling focused and clear on what I could do next.”
Bonnie Gallup
Bonnie Gallup & Associates
“LOVED, LOVED, LOVED Michael’s webinar! I can’t wait to get started!”
Jonn Karsseboom
Thegardencorner.com