Get 3 FREE Marketing Resources Worth Over $150

Sign up for a free, no-commitment subscription to my email newsletter for solo professionals – The Likeable Expert Gazette – and get 3 FREE Marketing Resources: Two full-length webinars and one 80-page downloadable book. (Full descriptions below!)

Free Marketing Resource #1: How to be a Leading Expert, a 45-Minute Webinar
List price: $67.00 FREE

  • The reason why experts don’t try to appeal to a broad audience
  • How to describe who you are and what you do in a way that positions you as expert
  • Why and how to behave as an expert right now, even if you’re just starting out in business
  • Why you may be afraid to call yourself “expert” (and how to solve that)
  • Why certification, degrees and credentials have little to do with whether or not you’re perceived as an expert
  • Avoiding the mistakes that perpetual non-experts make

Free Marketing Resource #2: Email Marketing Content That Works, a Two-Hour Webinar
List price: $67.00 FREE

  • How to define your target audience
  • Why and how to narrow your focus
  • Where to find an unlimited supply of good topic ideas
  • How to position yourself as the “World’s Leading Expert”
  • Striking the right balance between “promotional” and “informational” content
  • Finding your authentic voice (and why it matters)
  • How to keep from giving away “too much” free information
  • How social media has changed business e-mail (forever)

Free Marketing Resource #3: “It Sure Beats Working: 29 Quirky Stories and Practical Business Lessons for The First-Time, Mid-Life, Solo Professional,” 80-page downloadable book.
List price: $19.95 FREE

  • Bill flat fee if you want to make a lot of money
  • Give away free, useful information
  • Give people a reason to spread the word about you
  • Learn to clearly and simply explain what you do
  • Sell less, connect more
  • Seek visibility, don’t worry about theft
  • Beware of successful people
  • Say “no” to the wrong clients
  • 10 really good reasons to quit your job and start your own business

The two webinars are viewable immediately and as often as you like. The book is a PDF download. Subscribe today and you’ll have access to all of these right away.

If you decide my email newsletter is not for you, you will break my heart, but … you can unsubscribe at any time. Either way, keep all the free materials with my thanks for giving the newsletter a try.

All the best,

Michael Katz
Chief Penguin
Blue Penguin Development, Inc.