Category: Pricing & Money

No Things Being Equal

There’s a new ice cream store here in town. Well, okay, it’s not exactly a store, it’s more like a grain silo-ish thing attached to a market, from which they now sell ice cream. And that’s bad news. It’s bad news because thanks to the conversion of said grain silo, my family and I now have four ice cream options in our vicinity from which to choose.   Listen To This Post Frankly, the tradeoffs are mind-boggling – one-third more so, given the new addition. The problem is that each […] Click to read more…

How to Price a Webinar (maybe)

I got an email from someone yesterday, wondering about the logic behind the pricing of my webinars. Here’s how it works… The live event is $117 ($99 if you get in on the earlybird price). It also includes an audio and video recording of the event. The recorded event, by itself, is $117 (there’s no earlybird price, since it’s prerecorded). He was surprised that the recording wasn’t less expensive than the live event. It’s a reasonable question. After all, if the live event + recording is the same price as […] Click to read more…

Every Little Bit Hurts

Like you, I buy a wide range of services from other professionals: legal, accounting, coaching, financial planning, insurance, design, IT, etc.  I’ve got a team of people who fill different, important roles in helping me keep my business going. The interesting thing is that each has a different approach to billing.  I don’t mean the rate or frequency with which they charge, I mean how generous they are with their time. For some, it’s “every minute has a price.”  If I  ask a quick question or need a fax sent or, frankly, […] Click to read more…

Better Than a Contract

I had lunch with an old friend yesterday. We worked together at the same company for years and now both work solo. We were talking about 2009 and he was asking what I had done to lock down my largest clients for the coming year, in case they had budget cuts and wanted to cancel our contract. I told him I hadn’t thought about it.  In fact, I don’t have contracts with any of my clients. I write up a brief agreement when we start, just to make sure everybody’s clear on […] Click to read more…

Learn from the Best

There I was in Starbucks, not  20 minutes ago, walking over to a table to sit down. In my left hand I held a $1.65 cup of black, French Roast coffee.  In my right hand I held a $10.95, 16 ounce bag of French Roast coffee. Pretty dumb if you ask me.  After all, the pound of coffee will probably lead to 60 cups in my office over the next month or two.  I’m no math genius, but that comes out to about 18 cents a cup. So how is […] Click to read more…