(Listen to this post, here.) I bought a new car the other day. A 2013 Ford Focus. I love it. Fun to drive (5-speed), seamless connection to my phone (I don’t even have to take it out of my pocket), great gas mileage (35 highway). It cost me $16,000. Not a lot, I’m sure you’d agree, for a new car. $16,000, in fact, is more or less the price of an option package on a high-end vehicle, something like the […] Click to read more…
Posted in Pricing & Money, Start With These
Selling is hard enough. But when you’re selling “air,” as we professional service providers do, it’s even trickier. Today’s two-minute, highly entertaining video segment explains how the tactics used by a popular mail order catalog can be applied to the selling of your services. (Can’t spare two minutes? You, my friend, are working too hard. Go here to watch videos of Frisbee-catching dogs.) Click below to watch… (Move slider at bottom of video to adjust volume!)
Posted in Pricing & Money
I was on the west coast last month, speaking at an industry conference. And I don’t mind telling you, I had a terrific time. I LOVE speaking at conferences. And workshops. And business dinners. And company off-sites. The fact is, if you asked me to list my “top three favorite things to do,” four of them would be public speaking (the other two would be math). Listen To This Post The way I look at it, what’s not to […] Click to read more…
Posted in Pricing & Money
My wife Linda and I were in Portland, Oregon for a few days last month. Great town, nice people. We heard about the Portland Saturday Market (“the largest continually operating outdoor arts and crafts market in the nation”) and decided to check it out. It was terrific. Booth after booth of crafts, food, jewelry, clothing, sculptures and more. That’s where I took this picture. It cost me a dollar. Here’s what happened… One of the booths consisted entirely of birdfeeders […] Click to read more…
Posted in Growing Your Business, Pricing & Money, Relationship Marketing, Selling, Voice/Tone/Trust Building
There’s a new ice cream store here in town. Well, okay, it’s not exactly a store, it’s more like a grain silo-ish thing attached to a market, from which they now sell ice cream. And that’s bad news. It’s bad news because thanks to the conversion of said grain silo, my family and I now have four ice cream options in our vicinity from which to choose. Listen To This Post Frankly, the tradeoffs are mind-boggling – one-third more […] Click to read more…
Posted in Expert Positioning, Pricing & Money