Category: Pricing & Money

Why Your Business Needs to Repeat. To Repeat.

Let me ask you a question… What’s the best thing about having a job? Not the worst thing (this is a newsletter, not a 12-part miniseries). The best thing. For me, the answer is easy: Steady income. Week after week, month after month, as long as you don’t quit, get laid off, or accidentally drive over the CFO’s foot in the parking lot, the checks keep coming. Sure, there are many negatives, but for the 15+ years I had a job, I never gave a second thought to money. When […] Click to read more…

Hooked On Profits

When your 14-year-old son Jonathan inquires as to the availability of the old couch in the basement, you know you’re in trouble. In trouble, because a split-second after the question left his mouth, I began doing the math: couch in basement; Jon’s room on second floor; older brother away at college. I knew where that piece of furniture was headed, and I knew who would have to help him. Two cramped, winding staircases and one door-taken-off-the-hinges later, we – well actually, just me – collapsed on the couch in its […] Click to read more…

Dependently Wealthy

So there I was, as I often am on a Tuesday night, sitting in our town’s dive bar with my buddy Matt. We go there pretty much every week, after playing a couple of hours of basketball in our local middle school gym. It’s a terrific ritual and one which I confess to looking forward to all week long.   Listen To This Post Not only is it fun, somehow I get a great deal of satisfaction knowing that the health gains realized due to the evening’s exercise are cashed […] Click to read more…

Does Whatever a Spyder Can

(Listen to this post, here.) I bought a new car the other day. A 2013 Ford Focus. I love it. Fun to drive (5-speed), seamless connection to my phone (I don’t even have to take it out of my pocket), great gas mileage (35 highway). It cost me $16,000. Not a lot, I’m sure you’d agree, for a new car. $16,000, in fact, is more or less the price of an option package on a high-end vehicle, something like the Audi R8 Spyder which starts at $128,400 (it’s so expensive, […] Click to read more…

Lessons From a Catalog

Selling is hard enough. But when you’re selling “air,” as we professional service providers do, it’s even trickier. Today’s two-minute, highly entertaining video segment explains how the tactics used by a popular mail order catalog can be applied to the selling of your services. (Can’t spare two minutes? You, my friend, are working too hard. Go here to watch videos of Frisbee-catching dogs.) Click below to watch… (Move slider at bottom of video to adjust volume!)