Category Archives: Owning a Niche

Who’s Got The Power?

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(Listen to this post, here.) It would be obnoxiously first world-centric of me to complain too loudly about the past 36 hours.  Yes, we have been (and continue to be) without power since the big snow storm hit the Northeast Wednesday night. And yes, that outage has prevented us from refrigerating our food, heating our house, and watching the latest episode of “This Is Us” that I recorded on Tuesday night (no spoilers, please). But at this point, at least, […] Click to read more…

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What’s Your Super Power?

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(Listen to this post, here.) Do you remember your most embarrassing high school moment? I do. (Mine, I mean – I have no idea what yours was.) It was 1976 and I was a sophomore trying out for the school basketball team. I was among those “on the line” – not guaranteed a spot, but within realistic reach, assuming many things went in my favor. It was a four or five day process, during which we ran through all kinds […] Click to read more…

Posted in Expert Positioning, Owning a Niche, Selling

 

Are You Solving the Wrong Problem?

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Want to play a game? Here’s how it works: Without reading any further, make a list of the last five people you’ve had a conversation with. Not necessarily a long conversation, but more than just, “Hello.” Got it? Here’s mine: The mailman A guy who we may hire to paint our house A guy in Starbucks who asked me to watch his computer while he went to the men’s room A woman in my neighborhood who I ran into at […] Click to read more…

Posted in Owning a Niche, Simplifying Your Marketing

 

Are You White House Bound?

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By any chance, have you been following the upcoming U.S. presidential race? (Note to non-Americans, please keep your laughing to a minimum; it rattles the candidates.) For any number of reasons – nearly all of which I’m not going to get into – it’s been, shall we say, unusual, relative to prior races. Listen To This Post There is one thing in particular that’s caught my attention: This time around, the primaries really matter. Not just the primaries in general, […] Click to read more…

Posted in Expert Positioning, Owning a Niche

 

Tall Tales Of Marketing

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Do you have a favorite statistic? I do, and here it is: Of all American men between the ages of 20 and 40 who are at least 7 feet tall, 17% are currently playing in the National Basketball Association (NBA). That’s right. If you fit this demographic, you have a better than one in six chance of being a professional basketball player, right now (and a better than one in one chance of wearing custom-made pants). Absent that – and […] Click to read more…

Posted in Owning a Niche