Category Archives: Owning a Niche

Does Your Difference Make a Difference?

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There’s a bank not far from my office with a very simple tagline: America’s Most Convenient Bank.  I don’t know on what basis they have earned that distinction, but if it’s a function of the number of hours they are open each week, I’d have to agree. The one near me, for example, is open 8:00 AM – 6:00 PM during the week (7:00 PM on Fridays), as well as five hours on Saturday and four hours on Sunday. (I’m not even sure […] Click to read more…

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Wrestling With Reality

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There was a time when I unhesitantly told people I was six feet, one inch tall. I’m not certain it was ever precisely true, but close enough that the state of Massachusetts had no qualms about listing it on my driver’s license. Today, though, and thanks to the ravages of time, if I were to make the same claim I would be flat out lying. I am, at last count, just under six feet. My 18-year-old son, Jonathan, on the […] Click to read more…

Posted in Expert Positioning, Owning a Niche, Simplifying Your Marketing

 

Who’s Got The Power?

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It would be obnoxiously first world-centric of me to complain too loudly about the past 36 hours.  Yes, we have been (and continue to be) without power since the big snow storm hit the Northeast Wednesday night. And yes, that outage has prevented us from refrigerating our food, heating our house, and watching the latest episode of “This Is Us” that I recorded on Tuesday night (no spoilers, please). Listen To This Post But at this point, at least, I’m […] Click to read more…

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What’s Your Super Power?

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Do you remember your most embarrassing high school moment? I do. (Mine, I mean – I have no idea what yours was.) It was 1976 and I was a sophomore trying out for the school basketball team. I was among those “on the line” – not guaranteed a spot, but within realistic reach, assuming many things went in my favor. It was a four or five day process, during which we ran through all kinds of drills and tests. At […] Click to read more…

Posted in Expert Positioning, Owning a Niche, Selling

 

Are You Solving the Wrong Problem?

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Want to play a game? Here’s how it works: Without reading any further, make a list of the last five people you’ve had a conversation with. Not necessarily a long conversation, but more than just, “Hello.” Got it? Here’s mine: The mailman A guy who we may hire to paint our house A guy in Starbucks who asked me to watch his computer while he went to the men’s room A woman in my neighborhood who I ran into at […] Click to read more…

Posted in Owning a Niche, Simplifying Your Marketing