Category: Growing Your Business

The Bigness of Smallness

(Listen to this post, here.) According to extensive research that I have been conducting for nearly five minutes, celebrated author Stephen King has a net worth of 500 million dollars. Just to give you a sense of how big a number that is, it’s more than the combined net worth of Taylor Swift ($400 Million) and me. All in all, not bad for a guy who’s earned a living by making things up. Not only that, but it’s a terrific business model since his costs consist of nothing more than a desk, […] Click to read more…

Is Your Overlap Lacking?

(Listen to this post, here.) I was a little worried there for a while, but everything worked out in the end. I had stopped into a local gas station yesterday to fill up. I was in the town of Milford, one of the few remaining places in Massachusetts where it is still illegal to pump your own gas (don’t ask, I don’t know either). And so while the man was taking care of things, I grabbed my wallet from the center console. Except …. my wallet wasn’t there. Uh oh. […] Click to read more…

Their Marketing Does Not Apply to You

(Listen to this post, here.) When it comes to watching sports, I am far from what you would call a “superfan.” Football? Occasionally. Baseball? Only if I’m at a live game. Hockey? No interest. Looks like something a bunch of middle schoolers invented after their moms told them to turn off the TV and go play outside. But basketball … that I like. Plus, because I play each week in my town’s middle school gym, there’s some potential for me to take what I learn from watching the professionals and apply […] Click to read more…

Everything is Marketing

(Listen to this post, here.) One of the benefits of being an intergalactically famous email newsletter guru (in addition to the groupies) is the freedom to take a day off whenever you like. And so, yesterday, that’s exactly what my wife, Linda, and I did. We put the bikes on the back of the car and headed off to the Norwottuck Rail Trail, which runs between the Massachusetts towns of Northampton and Amherst. It was a beautiful day, and everything was going exactly as planned. Until (cue scary music) we arrived in Amherst […] Click to read more…

What’s Your Value Imbalance?

(Listen to this post, here.) Did you hear the recent story about Shaquille O’Neal? Apparently, and according to the … let’s say, “journalists” … at Inside Edition, the retired basketball star was jewelry shopping at a store in Atlanta, when he overheard a young man talking with the salesperson about layaway terms for an engagement ring. So, Shaq pulled out his credit card and paid for the ring. I love that story – and not just because any video involving Shaq is an opportunity to gawk at how insanely large he […] Click to read more…