Category: Growing Your Business

The Bigness of Smallness

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(Listen to this post, here.) According to extensive research that I have been conducting for nearly five minutes, celebrated author Stephen King has a net worth of 500 million dollars. Just to give you a sense of how big a number that is, it’s more than the combined net worth of Taylor Swift ($400 Million) and me. All in all, not bad for a guy who’s earned a living by making things up. Not only that, but it’s a terrific business model since his costs consist of nothing more than a desk, […] Click to read more…

Is Your Overlap Lacking?

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(Listen to this post, here.) I was a little worried there for a while, but everything worked out in the end. I had stopped into a local gas station yesterday to fill up. I was in the town of Milford, one of the few remaining places in Massachusetts where it is still illegal to pump your own gas (don’t ask, I don’t know either). And so while the man was taking care of things, I grabbed my wallet from the center console. Except …. my wallet wasn’t there. Uh oh. […] Click to read more…

Their Marketing Does Not Apply to You

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(Listen to this post, here.) When it comes to watching sports, I am far from what you would call a “superfan.” Football? Occasionally. Baseball? Only if I’m at a live game. Hockey? No interest. Looks like something a bunch of middle schoolers invented after their moms told them to turn off the TV and go play outside. But basketball … that I like. Plus, because I play each week in my town’s middle school gym, there’s some potential for me to take what I learn from watching the professionals and apply […] Click to read more…

Everything is Marketing

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(Listen to this post, here.) One of the benefits of being an intergalactically famous email newsletter guru (in addition to the groupies) is the freedom to take a day off whenever you like. And so, yesterday, that’s exactly what my wife, Linda, and I did. We put the bikes on the back of the car and headed off to the Norwottuck Rail Trail, which runs between the Massachusetts towns of Northampton and Amherst. It was a beautiful day, and everything was going exactly as planned. Until (cue scary music) we arrived in Amherst […] Click to read more…

What’s Your Value Imbalance?

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(Listen to this post, here.) Did you hear the recent story about Shaquille O’Neal? Apparently, and according to the … let’s say, “journalists” … at Inside Edition, the retired basketball star was jewelry shopping at a store in Atlanta, when he overheard a young man talking with the salesperson about layaway terms for an engagement ring. So, Shaq pulled out his credit card and paid for the ring. I love that story – and not just because any video involving Shaq is an opportunity to gawk at how insanely large he […] Click to read more…