Category Archives: Growing Your Business

Hit ‘Em Where They Ain’t

(Listen to this post, here.) I don’t know where you live, but I know this: Your airport is better than mine.  I say this with confidence because my airport is Logan, here in Boston.  Is it because of the decrepit parking garages? No.  Is it because of the dark, unwelcoming terminals? No.  Is it because of the ever-scowling state troopers who treat all travelers as if they are members of the returning British army, here to make another run at […] Click to read more…

 

Who’s Making Your Rules?

(Listen to this post, here.) You know me, I don’t tell people how to live. You want a pet boa constrictor? Be my guest. You want to live on a strict diet of baby food and beer? I’m not going to stop you. You want to give all five of your sons the same first name? Who am I to suggest otherwise? But there is one thing that bothers me – people who talk loudly and at length on their cell phones in the Hopkinton, Massachusetts […] Click to read more…

 

Pen-Ultimate Marketing

(Listen to this post, here.) Do you know what happens to me about once a year? If you said, “You’re mistaken for Vin Diesel?”, I’m going to give you partial credit. But no, I’m talking about the white padded envelope with no return address that shows up in my mailbox. It’s always the same thing inside: A sample pen with my company name already embossed on the side, courtesy of the National Pen Company. This year’s sales letter opened with the following: Dear […] Click to read more…

 

Good Clients Don’t Just Happen

(Listen to this post, here.) I like to think of myself as open minded. So when my wife, Linda, suggested we purchase some “garden art” and become the sort of people who display this sort of thing, I said OK. Sure enough, just a few days later, we had installed a bronze flowery thing in our back garden (see photo). But it’s not just a flowery thing – it’s a spinning flowery thing that speeds up, slows down and rotates […] Click to read more…

 

Beer Glass Marketing

(Listen to this post, here.) I know for a fact that when I am old and gray (well, old anyway, gray is no longer an option), and I look back on my life, one of the things I will have enjoyed the most is Tuesday nights at my local dive bar. Nearly every week, for many years running, three, four, sometimes seven or eight of us, gather for beer and a couple of hours of idiotic conversation and laughs. It […] Click to read more…