Category Archives: Authenticity & Brand Consistency

Can You Hear Me Now?

It’s spring, which can only mean two things: I’m a year older than I was last spring. It’s time for the high school talent show. I’ll spare you the decrepit details on #1, so let’s talk about the second. Each spring, here in my little town of Hopkinton Massachusetts, the high school puts on a talent show. Although technically accurate, it should really be called a music show. Because while there is the occasional brave soul who steps up with […] Click to read more…

 

Tell More To Sell More

Back when our kids were little, taking a vacation was a huge ordeal. Not only did you have to pick a spot that would satisfy the varied interests of each child, the packing and logistics involved required days of preparation and manpower. At one point, in fact, our vacation lead time got so long that we had to start packing for the trip back home before we had even left the house. Listen To This Post Now that the kids […] Click to read more…

 

Bagel And Goliath

They closed the bagel store near my house. That’s right, closed. I showed up for breakfast a few weeks ago – as I have been doing two or three times a week for the past ten years – and the place was shut down cold. Uh oh, that’s a problem. And so thinking as clearly as a man without coffee can think, I hopped back in my car and drove around the corner to Panera Bread. I figured what’s the difference, […] Click to read more…

 

Small Is The New Big

Do you like hot dogs? Yeah, me too. And even though they’re not healthy (I’m not even sure they count as food), I admit to indulging in one every now and then. My favorite spot? Snappy Dogs, an occasionally mobile (it sits on the back of a trailer) hot dog stand located in the rear of a supermarket parking lot about half a mile from my office. Listen To This Post Here’s what they are not: Open very much. They’re […] Click to read more…

 

Are You Wasting Your Competitive Advantage?

Earlier this month, my wife Linda and I celebrated 26 years since we began dating. I remember those days like it was yesterday (assuming yesterday was also a blurry haze of irresponsible, smoke-filled bar-hopping). Back then, we did all the usual “out on the town” things couples do. Dancing, sporting events, comedy shows, restaurants, you name it – going out and doing things. The big dating innovation of the time, though, wasn’t going out… it was staying in. Listen To […] Click to read more…