On Demand Workshop Recording

BUILDING YOUR MONEY-MAKING MACHINE:
Creating New and Repeat Revenue Streams for
Your Professional Service Business
a 75-minute webinar

“Michael was able to distill his decades of experience into focused and valuable advice that resonated. The information he shared was real-world, practical, and incredibly applicable.
He has a way of simplifying and demystifying complex topics.“
– Jeff Stasiuk

Do you want to keep working for yourself?

Me too.

No boss! No coworkers!! No dress code!!!

No clients or team members assigned to you. No pointless meetings or internal politics.

Total freedom to blaze your own trail and change the world as best you can. Every. Single. Day.

There is, however, one teeny-tiny problem … no paycheck.

Which means that …

  • When you stop working, you stop making money. Immediately.

  • When one project ends, you need to line up another one, right behind it.

  • The amount and timing of your income is variable and unpredictable.

  • If the market winds shift, and you’ve been selling just one type of service to just one type of client, you could be in trouble.

  • There’s no severance package, no retirement plan, no “take a few days off and come back when you’re ready,” should something unforeseen crop up in your personal life.

And yet, despite all that risk and uncertainty, for people like you and me, it’s so much better than having a job.

But it does require finding a way to earn enough money, with enough regularity, to live the life you want.

The Solution? More and Different Types of Clients, Work, and Revenue

I spent my first few years as a solo getting paid in exchange for “doing work.” In my case, it was marketing projects for small businesses.

It was OK, but it had all the limitations spelled out in those bullet points above.

Some months, I made a lot of money. Some months, I made close to (if not exactly) zero.

It was feast or famine and it was nerve-wracking. I never knew what the next month would bring.

I was either doing the work or chasing the work, neither one of which allowed me any mental space to enjoy the work.

Eventually, though, I had a BIG insight: I could offer my same set of skills and knowledge in different ways to different types of clients.

So sure, some people still wanted me to “do the work.”

But others wanted me to teach them or their staff to do the work.

Still others wanted to take a course or buy a product on how to do the work.

Now, instead of selling one thing to one type of client, I was offering many things to many types of clients.

When I made an important change to my pricing structure on top of it, things really came together.

I smoothed out the work flow – and the cash flow – giving me a predictable life and a steady income.

That’s what this 75-minute webinar is all about: How to (and this is the key) sell a wider variety of things to a wider variety of people, so that you can smooth the bumps in your revenue stream, generate more income, and sleep better at night.

Here is what you will learn:

  • How to expand your scope of services, one easy step at a time
  • How to reduce the variation in your cash flow and make your income more predictable
  • How one small change can immediately double the range of what you offer
  • How to remove geographic limitations and sell your knowledge to people all over the world, without ever leaving your office
  • How “subscription pricing” works and how to incorporate it into what you sell
  • How to create additional offerings to reach additional clients – without cannibalizing your existing work
  • How cutting your fee on certain services increases your revenue overall
  • How to give clients and others something of value at zero cost to you
  • How offering prospects more choice improves your close rate and positions you as “trusted  guide” rather than “pushy salesperson”
  • Why there is much to learn from yogurt (seriously)

Pay What You Want (Suggested: $49, $1 minimum)

I’ve set this up so you can choose the price that works for you. The suggested price is $49, but you’re welcome to pay more or less. The only technical constraint is a $1 minimum, so the checkout system runs properly.

Join me and I’ll lay out exactly what I do for my own business and show you how you can do the same for yours.

I hope to see you there,

mk sig

Michael Katz
Founder and Chief Penguin
Blue Penguin Development