NEXT WEBINAR DATE TBD Please email belinda@bluepenguindevelopment.com to be added to the waitlist.

“I learned a ton, and could implement the
action steps right after the call!”
– Diane Spadola, Bella Faccia Painting

The world has changed (you already knew that).

We can’t get together in person anymore. Which means that overnight, the marketing of your business – your very visibility – has become 100% virtual.

If you’ve been publishing an email newsletter, you’re already way ahead of the game.

Whatever your speciality – training, financial planning, coaching, consulting, copywriting, rhino taming, etc. – email newsletters are the single MOST powerful marketing tool on Earth for a professional service provider.

But … (there’s always a “But”) … if writing and pushing “send” on that newsletter are all you are doing each month, you are not taking full advantage of the hard work you are investing in the content you are creating.


Email Is No Longer Enough

Lots of people love reading emails … but lots of people don’t.

Your job is to reach your potential audience how and where it works best for them, whether that’s in “email newsletter format” or not.

Plus, your email newsletter shows up once, and then it’s gone. What you really want is a way to stay visible all month long.

That’s how you maximize your likeability, trust, expert positioning and presence … all of which leads to the clients, projects and income you want.

Here, for example, is what I do every time I write an email newsletter, IN ADDITION to sending it to the people on my list:

  • Convert it to a blog and post it on my web site;
  • Record it as a podcast and post that on my web site, iTunes and within the newsletter itself;
  • Announce it on LinkedIn, Twitter and Facebook;
  • Post excerpts of it (for the next several weeks) across my social media accounts;
  • Post a “long format” version of it on LinkedIn;
  • Offer it as “contributed content” to other content publishers;
  • Compile several and (every few years) turn it into a physical book that I can sell through Amazon or give away to clients ;
  • Send a copy to my mom.

A newsletter is just a glorified email. You write it, send it, and the people on your list receive it in their inbox. Terrific.

And fifteen years ago – before blogs, social media, podcasts, do-it-yourself book publishing, contributed articles, and more came to be – that was the end of it.

But today, the email itself – “the newsletter” – is just the beginning.

Thanks to many (often free, highly automatable) tools, you’ve got the ability to take what you’ve created and share it in all kinds of ways, across all kinds of platforms, with all kinds of people.

Now, they can consume your content how and when they prefer, giving you lots more exposure than just sending one email to a list.

That’s what this webinar is all about.

In 75 minutes, I’ll show you exactly what I do and how I do it, every time I write a newsletter, BEYOND just sending it to the people on my list.

I’ll explain how the pieces fit together and I’ll share the specific tools I use and recommend.

Writing the content for your newsletter is the hardest part. But don’t stop there – there’s so much more you can do with that same content to attract clients and grow your business.

Join me on this webinar on Thursday, April 29th, and I’ll show you how.


Pay What You Want

In the past, most of my webinars have been priced between $99.00 and $125.00. But, as we have done over the past year during the pandemic, we are going to make this one $49.00.

And that’s just the suggested price. You are free to pay whatever you can manage, given all that’s going on.

Registration includes admission to the live class, a link to the video, a copy of the slides, and a “one-sheet” summary of all the recommended tools and services covered.

michael katz




Michael Katz
Founder and Chief Penguin
Blue Penguin Development

P.S. Can’t make it to the live class? No problem, go ahead and sign up anyway. We will be recording the entire thing (audio and visual) and all registered participants will receive a link to the video, a copy of the slides, and a “one-sheet” summary of all the recommended tools and services, within 24 hours after the live session is over.

“I loved the webinar! It’s the most comprehensive webinar I’ve ever attended. So much information. Not only that, it’s information that I can use. Thank you Michael for this intense hour-plus of immensely usable help.”

Barb Johnson
Freelance Content Copywriter

“I’ve been looking to leverage my newsletter for some time, as I have lots of content. Now I have some solid ideas and resources to help me do it. There was a lot packed in there so I intend to review the whole thing. Many thanks.”

Claudette Pelletier-Hannah
Weight and Wellness Coach

“Michael has a gift for teaching. As I work to move my materials online, I consider him a model to be emulated.”

Daryl Gerke, PE
Kimmel Gerke Associates, Ltd.

“Michael’s webinar included theory about the value of spreading content around (ROI on a single piece of writing, attracting new email subscribers, creating brand loyalty), but in addition, was filled with resources and specific tactics to make the ‘theory’ a reality. I learned a ton, and could implement the action steps right after the call!”

Diane Spadola
Bella Faccia Painting

“The session was excellent, as usual. You seem to have a knack for delivering just the right content in just the right doses at just the right time. I took away several immediate, eminently doable To Do items, a few aha’s, and several important reminders. Sooooo thank you so much 😊 so glad I attended.”

Sherrill St Germain
THEFISIDE.COM

“I absolutely loved your webinar. I have been struggling to figure out how to market myself as an expert using content. I had heard of the strategy but just couldn’t figure out how to do it without spending an uber amount of time promoting my business – leaving little time to actually do work for clients. You made that all so very simple and attainable. Thank you!”

Diane M Wolfkiel, M.Ed
Freelance Writer & Strategist