Beyond Email Newsletters

We have had to postpone this webinar because of a scheduling conflict. I’m sorry for the change. Please send us an email if you want to be notified when we run it again: Michael

“I learned a ton, and could implement the
action steps right after the call!”
– Diane Spadola, Bella Faccia Painting

Do you publish an email newsletter?

Congratulations. You’ve tapped into the most – and I mean, MOST – powerful marketing tool for any professional service provider. (“For every $1 spent, email marketing generates $44 in ROI”-

Whatever your specialty – training, financial planning, coaching, consulting, copywriting, giraffe grooming, etc. – if you and your knowledge are the product, and if what you sell is similar to that of your competition, an email newsletter is the tool you need to break away from the pack.

So keep doing it. And if you’ve stopped, start again.

But … (there’s always a “But”) … if writing and pushing “send” on that newsletter is all you’re doing each month, you’re leaving a lot (a LOT) of visibility, trust, expert positioning and, as a result, CLIENTS and MONEY, on the table.

Email Is No Longer Enough

Lots of people love reading emails … but lots of people don’t.

Your job is to reach your potential audience how and where it works best for them.

Here’s what I do every time I write an email newsletter, IN ADDITION to sending it to the people on my list:

  • Convert it to a blog and post it on my web site;
  • Record it as a podcast and post that on my web site, iTunes and within the newsletter itself;
  • Announce it on LinkedIn, Twitter and Facebook;
  • Post excerpts of it (for the next several weeks) across my social media accounts;
  • Post a “long format” version of it on LinkedIn;
  • Offer it as “contributed content” to other content publishers;
  • Compile several and (every few years) turn it into a physical book that I can give away to clients or sell;
  • Send a copy to my mom.

A newsletter is just a glorified email. You write it, send it, and the people on your list receive it in their inbox. Terrific.

And fifteen years ago – before blogs, social media, podcasts, do-it-yourself book publishing, contributed articles, and more came to be – that was the end of it.

But today, the email itself – “the newsletter” – is just Step One.

Thanks to many (often free, highly automatable) tools, you’ve got the ability to take what you’ve created and share it in all kinds of ways, across all kinds of platforms, with all kinds of people.

That allows them to consume your content how and when they prefer … and, it gives you lots more exposure than just sending one email to your list.

That’s what this webinar is all about.

In 75, interactive minutes, I’ll show you exactly what I do (and how I do it), every time I write a newsletter, BEYOND just sending it to the people on my list.

I’ll explain how the pieces fit together and I’ll share the specific tools I use every time I publish.

Write Once, Share Often

Writing the content for your newsletter is the hardest part. But don’t stop there – there’s so much more you can do with that same content to attract clients and grow your business.

Join me on this webinar and I’ll show you how.

The Beyond Email Newsletters webinar on Wednesday, June 19th is just $125.00 ($99.00 if you order by the early bird deadline on June 14th). It includes admission to the live class, a link to the video, an MP3 download, a copy of the slides, and a “one sheet” summary of all the recommended tools and services.

Michael Katz

Michael Katz
Founder and Chief Penguin
Blue Penguin Development

P.S. Can’t make it to the live class? No problem, go ahead and sign up anyway. We will be recording the entire thing (audio and visual) and all registered participants will receive a link to the video, an MP3 download, a copy of the slides, and a “one sheet” summary of all the recommended tools and services, within 24 hours after the live session is over.

P.P.S. This webinar is live and interactive. We limit attendance to 25 people, giving you time and space to get your questions answered.

“I loved the webinar! It’s the most comprehensive webinar I’ve ever attended. So much information. Not only that, it’s information that I can use. Thank you Michael for this intense hour-plus of immensely usable help.”

Barb Johnson
Freelance Content Copywriter

“I’ve been looking to leverage my newsletter for some time, as I have lots of content. Now I have some solid ideas and resources to help me do it. There was a lot packed in there so I intend to review the whole thing. Many thanks.”

Claudette Pelletier-Hannah
Weight and Wellness Coach

“Michael has a gift for teaching. As I work to move my materials online, I consider him a model to be emulated.”

Daryl Gerke, PE
Kimmel Gerke Associates, Ltd.

“Michael’s webinar included theory about the value of spreading content around (ROI on a single piece of writing, attracting new email subscribers, creating brand loyalty), but in addition, was filled with resources and specific tactics to make the ‘theory’ a reality. I learned a ton, and could implement the action steps right after the call!”

Diane Spadola
Bella Faccia Painting