Leverage Your Positive Press Coverage
Two tips for taking advantage of positive press coverage for you or your business.
Author Archives: Michael Katz
How’s Your Email Look on an iPhone?
Lots of people read their email on some kind of mobile device (like an iPhone). So, just as in “regular” email, it matters to you – as a sender of marketing-ish emails – how these emails show up.Here, for example, is a look (at right) at how my last newsletter appeared in the preview window of my phone when I published a week ago. Notice that instead of just the usual blah, blah default text at the beginning, I’ve got a descriptive phrase – “4 elements of authentic marketing.” Not […] Click to read more…
You’ve Got a Friend
Despite having lived my entire life in the Northeast, I’ve always been drawn to the desert. I’m pretty sure it started back in 1988, when my not-yet-wife Linda and I took a two-week vacation out west, driving from Denver to Phoenix in a rental car. It was one of those “make it or break it” trips, where we knew we’d either come back engaged or come back separately (I forget how it turned out). And so when I was invited to speak at a conference in Palm Springs, California this […] Click to read more…
What’s This About?
As an inter-galactically famous E-Newsletter expert, one of the three questions I get asked most often is, “How can I make the process of writing easier?” (The other two questions are, “How long should our newsletter be?” and “Hey there handsome, can I buy you a drink?”) And so with that in mind, today’s newsletter focuses on one important idea. An idea that if understood and applied will not just make the process easier, it will make the end product a whole lot better too. I call it the “What’s […] Click to read more…
Yawn Care
Here in New England, the onset of spring is predictably punctuated by two things: Snow. That’s right, snow in April. Just when you think winter is finally over, Mother Nature, as she is doing at this very moment, likes to drop a few more inches, just to make sure everyone knows who’s boss. Of course, snow in April isn’t all that troublesome. Like being threatened with bodily harm by an 8-year-old, it gets your attention momentarily, but it’s mostly just cute and usually no cause for concern. Direct mail from […] Click to read more…