Is This You?

Do you struggle with marketing your professional service business?

Do you waste a lot of time on tactics that don’t make a difference?

Do you have difficulty clearly explaining the work you do and the value you provide?

I can help.

Over the past 20+ years, I’ve shown over 500 independent professional service providers how to develop simple, repeatable marketing programs based on word-of-mouth (which is where most of your clients and all of your best clients come from).

Get started, here.

Michael Katz, Chief Penguin
Blue Penguin Development



Predictable Unpredictability

Did you see the eclipse last week? We drove to Burlington, Vermont to stay with my wife’s brother for a couple of days to watch it. It was spectacular; without question the second most fun I’ve ever had in three-and-a-half minutes. Afterwards, it occurred to me that an eclipse is kind of the exact opposite of life as an independent professional.  Reason #1. An Eclipse is an All-Encompassing Event I knew it would be big. But as the day drew closer, I was still surprised by how much it took over everything: […] Click to read more…