Is This You?

Do you struggle with marketing your professional service business?

Do you waste a lot of time on tactics that don’t make a difference?

Do you have difficulty clearly explaining the work you do and the value you provide?

I can help.

Over the past 20+ years, I’ve shown over 500 independent professional service providers how to develop simple, repeatable marketing programs based on word-of-mouth (which is where most of your clients and all of your best clients come from).

Get started, here.

Michael Katz, Chief Penguin
Blue Penguin Development



The Curse of Knowledge

I was in Croatia and Slovenia last week, celebrating my 30th wedding anniversary. I have no idea where my wife decided to go. I’m kidding; we were there together. Both are beautiful countries with nice people, quality beer, and lots of silent consonants. We had a terrific time. When we arrived in Slovenia’s capital, Ljubljana (pronounced: “Las Vegas”), we had to check into our Airbnb. This was more difficult than anticipated. The problem was that while the apartment owner had emailed step-by-step instructions regarding how to find the lockbox, get the key, […] Click to read more…