Great marketing is more than just a bunch of fancy words strung together (if it were that simple, I could write “tuxedo lucrative jubilee” and you’d be sold).

But I understand. The desire to write “good marketing copy” can get in the way of clear, logical messages.

This two-minute video offers one bad example and a suggestion for doing things better.

Click below to watch… (Move slider at bottom of video to adjust volume!)