For a professional service firm, email newsletters are a marketing home run. They demonstrate both your knowledge and your personality; they promote trust and visibility; they fuel your social media activities; they have (nearly) zero variable cost.

But you’ve probably noticed that most of them are as dry as dust. Fear not! Follow these simple guidelines and your email newsletter will remain forever moist.

Seven letters (P-E-N-G-U-I-N), each one representing a critical variable that needs to be present in every newsletter you publish if you expect your audience to hear it, understand it and share it with others.

(Feel free to share this however you like.)

For more depth on any of these seven topics, follow these links:

• Take a POSITION
• Did you make it EASY?
• Is it NARROW?
• Is it GENUINE?
• Is it USEFUL?
• Is it INFECTIOUS?
• Is it UNEXPECTED?

To print this infographic (and display for all humanity) click here to open it as a PDF.

To publish this infographic on your own web site or blog, copy and paste the code below:

<a href="https://bluepenguindevelopment.com/7essentials/"><img decoding="async" src="https://bluepenguindevelopment.com/wp-content/uploads/2015/06/Blue-Penguin-Development-infographic.jpg" alt="7 Essentials of a Well-Written Email Newsletter [Infographic]" title="7 Essentials of a Well-Written Email Newsletter [Infographic]" width="650" /></a> <small>Like this infographic? Subscribe to my twice-monthly marketing newsletter <a href="https://bluepenguindevelopment.com/subscribe/">here</a> for more of the same.</small>