Monthly Archives: October 2019

Who’s Making Your Rules?

You know me, I don’t tell people how to live. You want a pet boa constrictor? Be my guest. You want to live on a strict diet of baby food and beer? I’m not going to stop you. You want to give all five of your sons the same first name? Who am I to suggest otherwise? But there is one thing that bothers me – people who talk loudly and at length on their cell phones in the Hopkinton, Massachusetts Starbucks, a place where I make […] Click to read more…

 

Pen-Ultimate Marketing

Do you know what happens to me about once a year? If you said, “You’re mistaken for Vin Diesel?”, I’m going to give you partial credit. But no, I’m talking about the white padded envelope with no return address that shows up in my mailbox. It’s always the same thing inside: A sample pen with my company name already embossed on the side, courtesy of the National Pen Company. This year’s sales letter opened with the following: Dear Michael, You have one of […] Click to read more…