Monthly Archives: May 2018

Squashing the Intangibles

(Listen to this post, here.) Believe me, I’m as surprised as you are. It seems like just yesterday I was telling you how we had just dropped off my daughter Emily at college in Tacoma, Washington at the University of Puget Sound. And yet here we are, already four years later, and she is now a college graduate (Phi Beta Kappa, thank you very much). Emily has a double major: anthropology and sculpture. The anthropology is interesting, definitely. But the […] Click to read more…

 

Is Your Cart Before Your Horse?

(Listen to this post, here.) It turns out that I’ve been lying to you.  Well, okay, maybe not exactly lying. Let’s call it oversimplifying. For a long time now (years), I’ve been talking about the importance of simply stating what you do when you meet somebody new. Small firms and solos like us live in a Word of Mouth world; we don’t spend money on advertising or promotion. Everything is referral-based. So if you want people to understand and remember you – let […] Click to read more…