Monthly Archives: April 2016

Schmuck-Based Marketing

Much to my surprise, I actually care what my grass looks like. Surprise, because while growing up, I could never understand my dad’s unwavering interest in the condition of the front lawn. And I mean unwavering. He spent hours walking around the house, shovel in one hand and a pocket full of grass seed in the other. Anytime he spotted a patch of brown he would dig it up, drop some seed and move on to the next area of […] Click to read more…

 

Can You Hear Me Now?

It’s spring, which can only mean two things: I’m a year older than I was last spring. It’s time for the high school talent show. I’ll spare you the decrepit details on #1, so let’s talk about the second. Each spring, here in my little town of Hopkinton Massachusetts, the high school puts on a talent show. Although technically accurate, it should really be called a music show. Because while there is the occasional brave soul who steps up with […] Click to read more…

 

Familiarity Breeds Profit

Do you have names for the meals you cook regularly at home? We do. There’s “Rail Rider;” a sauteed medley of sweet potatoes, onions, chicken sausage and spices, so-named because it seems like the kind of thing you’d eat while hopping freight trains in the 1930s (not that I really have any idea). We’ve got “Flop-Overs;” round flat bread covered with chicken, onions, beans, cheese and whatever else we have hanging around, which is then “flopped over” in a pan […] Click to read more…