Monthly Archives: November 2014

Tall Tales Of Marketing

Do you have a favorite statistic? I do, and here it is: Of all American men between the ages of 20 and 40 who are at least 7 feet tall, 17% are currently playing in the National Basketball Association (NBA). That’s right. If you fit this demographic, you have a better than one in six chance of being a professional basketball player, right now (and a better than one in one chance of wearing custom-made pants). Absent that – and […] Click to read more…