Monthly Archives: April 2014

To Click Or Not To Click

Maybe you noticed. Beginning with the January 24th edition of this newsletter, I made a major, significant, pants-shaking change to its format. I went from including the entire text of the newsletter within the email itself – something I had done for the 15 years preceding – to including just the beginning. In order to read all of it, you had to click a link which took you to my web site. Some people hated it. Others, when I asked […] Click to read more…

 

Dancing the Marketing 4-Step

“It smells like burning metal.” I haven’t done any research, but I’m pretty sure that this statement is not among the top three things you’d hope to hear from your wife Linda, regarding the microwave oven in your kitchen. I promised to give it a look when I got home that night. And so I did – not that I had even the vaguest clue what I was looking for. Listen To This Post And yet, as an American male, […] Click to read more…