Yearly Archives: 2014

Who’s Your Perfect Client?

I’m not sure how it got started; I think initially someone was just making a joke. But somehow, five or six years ago, a bunch of men that I play basketball with decided to hold a year-end, “Secret Santa” event at our local bar. We had a blast and agreed to make it an annual occurrence. I’m happy to report that today, just a few short years later, the event has grown from a handful of participants who stumble in […] Click to read more…

 

Timing Is Everything

Let me ask you a question. Are you planning on buying a refrigerator today? How about a phone … or a root canal … or a new pair of underwear? I may not know you, and yet I’m confident that the answer to these questions is No, No, No and Watch it, mister. Interestingly, I’m also quite confident that sooner or later, you will purchase all four. The difference, of course, is timing – we all need to buy or […] Click to read more…

 

What’s Your Biggest Email Newsletter Question?

Hi there! Thanks for taking my One Question email newsletter survey earlier this month. I received over 100 responses and your answers are helping me shape the upcoming course. In the meantime, I thought it might be interesting (and helpful) for you to see some of the questions and my associated responses. I’ve included a handful of these below (please share with others who might be interested). Thanks again, more info coming next month! Michael ————————— Q: What are the […] Click to read more…

 

Tall Tales Of Marketing

Do you have a favorite statistic? I do, and here it is: Of all American men between the ages of 20 and 40 who are at least 7 feet tall, 17% are currently playing in the National Basketball Association (NBA). That’s right. If you fit this demographic, you have a better than one in six chance of being a professional basketball player, right now (and a better than one in one chance of wearing custom-made pants). Absent that – and […] Click to read more…

 

Bagel And Goliath

They closed the bagel store near my house. That’s right, closed. I showed up for breakfast a few weeks ago – as I have been doing two or three times a week for the past ten years – and the place was shut down cold. Uh oh, that’s a problem. And so thinking as clearly as a man without coffee can think, I hopped back in my car and drove around the corner to Panera Bread. I figured what’s the difference, […] Click to read more…