Yearly Archives: 2013

Let It Snow

I got the message around 2 pm. My wife, Linda, emailed to say that because of the snowstorm, she had just heard that all after school events were cancelled for the day. Ouch. My weekly basketball game is in the middle school gym – if they shut down the schools, they shut down the game. I was very unhappy; my game night preparations were already well underway: I had eaten a big lunch, knowing I wouldn’t eat again until at […] Click to read more…

 

Stay in Touch With Birthday Cards (Really)

One of the staples of my marketing program is birthday cards. Really. I send them to anyone who is willing to share their information. Why? Two reasons: First, because a birthday card is always a welcome surprise. People seem to appreciate them. Second, because everyone I’ve ever met has exactly one birthday. Develop “the card” for the year, and you’ve got your birthday card content set for the next 12 months, for everyone you know. Want to know more?  Watch […] Click to read more…

 

Why Your Selling Isn’t Working

Our printer at home is broken. Actually, that’s not true – I wish it were broken. Because if it were – and I mean really broken, like someone backed over it with their Ford Focus and cracked it in half – then I wouldn’t be wondering whether or not I could fix it. The problem, in short, is that it won’t stay on our network.   Listen To This Post One minute it’s there, all happy and green check-marked, ready […] Click to read more…

 

One College That Knows How to Market

Have any high school age children at home? My sympathies; me too. And, if they’re at the age of considering colleges, you’ve probably noticed a barrage of snail mail flying through your door every day from said colleges. One intriguing piece of mail that arrived at our house got me thinking (as do most things) about solo professional marketing and the importance of standing out.   Click below to watch… (Move slider at bottom of video to adjust volume!) http://goo.gl/8tDMI […] Click to read more…

 

How to be More POPE-ular

I’m not Catholic, and so I have to confess (Haar!!) that I don’t pay much attention to the pope. Sure, I know who he is, but that’s about it. On most days, he’s way outside my field of vision. Recently though, I’ve been reading about how the pope has taken to randomly calling people on the phone who’ve written him letters.   Listen To This Post Naturally, this raises some intriguing logistical questions: If the pope calls and you’re not home, does […] Click to read more…