Yearly Archives: 2012

Running On Empty

You’ll be pleased to learn that here in 2012, I’ve gone ten months without writing a single word about the upcoming presidential election. Unfortunately, my streak is about to come to a screeching halt. Because with the big day finally upon us, I feel compelled to point out two important things, both of which have to do with the marketing of your professional service business.   Listen To This Post In my case, having long ago made up my mind […] Click to read more…

 

Lessons From a Catalog

Selling is hard enough. But when you’re selling “air,” as we professional service providers do, it’s even trickier. Today’s two-minute, highly entertaining video segment explains how the tactics used by a popular mail order catalog can be applied to the selling of your services. (Can’t spare two minutes? You, my friend, are working too hard. Go here to watch videos of Frisbee-catching dogs.) Click below to watch… (Move slider at bottom of video to adjust volume!)    

 

Anywhere But Inbetween

At six feet tall, I’m just tall enough to bump my head on things. Sometimes. And when I say “sometimes,” I mean relatively rarely. Maybe once a month. I’ll hit a pipe in a parking garage. I’ll knock my head on the ceiling while going down a flight of steps. Sometimes I forget to duck and hit my head on the chinning bar that lives in the doorway in-between our family room and side office.   Listen To This Post […] Click to read more…

 

Just Keep Connecting

Today I received this newsletter from my old high school buddy, David: http://tinyurl.com/8bpahgu   He writes about nonprofits and he gave an example of how a slight change in the offer to donate can make a big difference in results.  I had the exact same experience in the pet store over the weekend (you need to read the post to understand what I mean) and so I clicked the link in his newsletter and commented here: http://tinyurl.com/8jk3voc   Couple of hours later, […] Click to read more…

 

Low Cost + High Value = Good News

I was on the west coast last month, speaking at an industry conference. And I don’t mind telling you, I had a terrific time. I LOVE speaking at conferences. And workshops. And business dinners. And company off-sites. The fact is, if you asked me to list my “top three favorite things to do,” four of them would be public speaking (the other two would be math).   Listen To This Post The way I look at it, what’s not to […] Click to read more…