Monthly Archives: November 2012

Let’s Get Physical (Therapy)

Maybe you won’t agree with this. But when it comes to sports injuries, I prefer the severe and predictable over the subtle and (typically) less painful. When I had knee surgery a few years ago, for example, the doctor was able to estimate (nearly) exactly how long it would be until I could run again. Sure, I couldn’t even walk for a month, but every day I got steadily, visibly stronger. Unfortunately, my current injury – a strained calf muscle […] Click to read more…

 

How to Improve Your Mass Mailings

When it comes to staying in touch with your network of relationships, bulk messages – whether sent as email, video, hard copy or in some other format – are an important tool. But just because these are sent en masse, and whether your writing relies on overused French phrases or not, it doesn’t mean you can’t make a warm, authentic connection. Today’s two-minute, prop-laden video offers two examples – one good, the other not so good – regarding how to […] Click to read more…

 

Show Some Style

I’ve never tried to disguise my love for my Roomba, a robotic vacuum cleaner that gets the job done while perplexing both my dog (who can’t figure out what it is) and my family (who can’t figure out why I love it so much). That’s one of the reasons this editorial in last Sunday’s Boston Globe caught my eye: http://tinyurl.com/asu9ydz But the main reason is the point the Globe is making, praising Northeastern President Joseph Aoun, who stars in four […] Click to read more…

 

Running On Empty

You’ll be pleased to learn that here in 2012, I’ve gone ten months without writing a single word about the upcoming presidential election. Unfortunately, my streak is about to come to a screeching halt. Because with the big day finally upon us, I feel compelled to point out two important things, both of which have to do with the marketing of your professional service business.   Listen To This Post In my case, having long ago made up my mind […] Click to read more…