Selling is hard enough. But when you’re selling “air,” as we professional service providers do, it’s even trickier. Today’s two-minute, highly entertaining video segment explains how the tactics used by a popular mail order catalog can be applied to the selling of your services. (Can’t spare two minutes? You, my friend, are working too hard. Go here to watch videos of Frisbee-catching dogs.) Click below to watch… (Move slider at bottom of video to adjust volume!)    

I was on the west coast last month, speaking at an industry conference. And I don’t mind telling you, I had a terrific time. I LOVE speaking at conferences. And workshops. And business dinners. And company off-sites. The fact is, if you asked me to list my “top three favorite things to do,” four of them would be public speaking (the other two would be math).   Listen To This Post The way I look at it, what’s not to […] Click to read more…